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Whenever someone at work asked me why certain trends take off while others fade, I’d show them this. Uploaded 14 years ago by Derek Sivers , it uses a viral moment to break down leadership, and also reveals the mechanics behind evergreen trends.

Nick Kaufman

7,159 subscribers

37,290 次观看 • 1 年前 •via X (Twitter)

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8 条评论

Nick Kaufman 的头像

Nick Kaufman1 年前

A “leader” must stand out, risk looking ridiculous, and act in a way that is simple and instructional to attract followers.

Nick Kaufman 的头像

Nick Kaufman1 年前

The first follower transforms the leader from a "lone nut" to a leader, demonstrating how to follow and shifting focus to the group rather than the individual.

Nick Kaufman 的头像

Nick Kaufman1 年前

With the second follower, the movement gains validation. As more people join, social proof grows, making it safe and appealing for others to follow.

Nick Kaufman 的头像

Nick Kaufman1 年前

True movements rely on followers showing others how to join. Leadership is over-glorified; the first follower is the spark that makes a leader and a movement. TikTok, memecoins, whatever. Be the first follower.

Erin 🎀 的头像

Erin 🎀1 年前

@KevBroSol @sivers Love this!

Kas Vegas 的头像

Kas Vegas1 年前

@sivers Thats why 0 to 1 in a business is always the hardest and most rewarding. After that 1 to 2 gives more clarity on what you are doing right and wrong, and 2 to 4 and 5 etc further shows its working, but 0 to 1 is so important.

Bujo 的头像

Bujo1 年前

@sivers $GM Somebody has to do it 🫡 Retar Dio

Memento 的头像

Memento1 年前

@sivers Who's got the ca?

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