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Whoa, you can now set headers for your app store connect page, and replace your screenshots on search results with a banner And both can be an image or video

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Charlie Chapman

9,817 subscribers

103,502 views • 2 months ago •via X (Twitter)

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The new Product Page Header image in the App Store will not matter. First you need users to actually want to enter your App Store listing. And the reality is that a lot of users NEVER enter the listing. They search for something, see the app in the search results and download it directly from there. So the important update here is the new Search Results image. It's an app banner inside the App Store search results. And you should think about it as a persuasive ad. COPYWRITING will be what matters. Not the fancy "branding". Users are searching because they want an answer to something. Your creative needs to give them that answer immediately. And this becomes even more important with Apple Ads. You can pay to appear for the keyword, but your creative still needs to convince the user that your app is the answer they were searching for.
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