Why did Toyota launch Lexus?

In 1983, Toyota embarked on an initiative to penetrate the U.S. luxury car market, a domain traditionally dominated by European manufacturers. This effort was spearheaded by Toyota's chairman, Eiji Toyoda, who issued a challenge to his company: create the world's best car. This ambitious project, codenamed "F1," aimed to develop a luxury sedan that could rival the finest offerings from Europe and America. In 1986, Toyota's longstanding advertising partner, Saatchi & Saatchi, established Team One, a dedicated unit to manage the marketing for this new venture. Additionally, the image consulting firm Lippincott & Margulies was tasked with developing a brand name, which resulted in a shortlist of 219 prospective names, including Vectre, Verone, Chaparel, Calibre, and Alexis. Alexis emerged as a favorite but was seen as too human-centric, potentially due to its association with the character Alexis Carrington from the television show "Dynasty." To adapt, the name was modified by dropping the first letter and replacing 'i' with 'u,' thus creating the name "Lexus."

Why is this sounding like an articulated lie?

This dude is a liar...... and people don't take time to fact check him. I don't like motivational speakers

😂😂😂😂😂 Mavusana nguMashaya... 🤞🏾

Hoping one day we will talk about such case studies on black owned brands domestically and globally. Kunini sishaya izandla for others.

Are you sure that little voice from the back wasn’t yours 😁 the way you spoke about this makes me wonder if you were the one who came about the solution to Toyota Keep it Vusi your business ideas 💡 are working solutions I apply them in my life

So damn articulate Oh gawd 😔. How I wish I could be this fluent 😍

"It's told as fable" I don't get why some are still arguing about whether he is lying or not.

Amanga aluhlaza. Pure lies

Hayi, Hayi, Hayi. Why i google says suma different. Saze salithwala idombolo.