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Why I’m teaching art direction?

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jason_swet

117,100 subscribers

115,900 görüntüleme • 10 ay önce •via TikTok

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The often misunderstood visual world of art direction…
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The often misunderstood visual world of art direction…

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Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?

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I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.
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I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.

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