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Why I’m teaching art direction?

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jason_swet

117,100 subscribers

115,900 次观看 • 10 个月前 •via TikTok

教育艺术
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The often misunderstood visual world of art direction…
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The often misunderstood visual world of art direction…

jason_swet

22,800 次观看 • 2 个月前

Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?
1:25

Add “Hockney Joiner” to your art direction toolbox 🧰 There are endless ways this technique could be changed and adapted for your creative ideas - but my challenge to you is always to trace back the visual lineage. What other work have you seen that shares DNA with panagraphy?

jason_swet

50,900 次观看 • 7 个月前

I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.
1:42

I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an idea into a visual? None of this is entirely new. The principles and techniques themselves have been taught for decades. There are creatives, designers, and art directors who are masters at it. But so much of that knowledge is instinctual. Visually mapping the mechanisms behind an image’s style and aesthetic, and connecting those techniques to what it communicates, is the part I’m developing. That’s the part that I haven’t seen anyone do in this specific way. And it feels especially valuable now, when we’re inundated with imagery. Understanding why visuals work helps us make deliberate choices, explain our thinking, and direct the work as the tools and possibilities keep changing. This is small piece of the next big chapter of Modern Art Direction, and I’ll be sharing more as it develops. The tool is still in beta with my current bootcamp students. Honestly I’m not sure if it’ll ever be entirely public outside of my programs. That might depend on demand. But I’ll be sharing more and more of the taxonomy and frameworks behind it here and in the newsletter. Visit visuals.modernartdirection.com to join the waitlist for updates and glimpses into what I’m building.

jason_swet

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3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you seen any of these used in more recently published work?
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3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you seen any of these used in more recently published work?

jason_swet

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Why I’m slow with art ATM, I’m too busy balling
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Why I’m slow with art ATM, I’m too busy balling

NightlyFlare ✨🔞

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What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?
2:38

What even is a “BIG IDEA”?? It’s often too nebulous. Agencies love to talk about them. Recruiters will say they are looking for “conceptual art directors” who can think of “big ideas”. But hardly anyone explains to young art directors & designers what exactly a big idea should look like. The Idea Sizing chart made it all more tangible for me. Does this help simplify it for you?

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339,500 次观看 • 9 个月前

Big ideas are a powerful way to organize and inspire massive brand campaigns, projects, and platforms. In my bootcamp i teach you how to develop and art direct your own big ideas. It’s an important skill for creatives who want to think more conceptually and lead at a higher level. 🚨 PS. Enrollment for NEXT Art Director is live today! Enroll now! #soccertiktok #football #globalfootball
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Big ideas are a powerful way to organize and inspire massive brand campaigns, projects, and platforms. In my bootcamp i teach you how to develop and art direct your own big ideas. It’s an important skill for creatives who want to think more conceptually and lead at a higher level. 🚨 PS. Enrollment for NEXT Art Director is live today! Enroll now! #soccertiktok #football #globalfootball

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The Art of Teaching❤️‍🔥
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The Art of Teaching❤️‍🔥

𝗟𝗼𝗴𝗮𝗻♬

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The "we've been engaged!" cutscene perfectly encapsulates why I love Halo Reach's art direction when it comes to the Covenant
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The Stussy art direction playbook 👇

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Why I left teaching 🚪 The actual teaching was never the reason I left. I’m starting a series talking honestly about teaching, burnout, tutoring and the education system. no edits, just real conversations. #teacherburnout #teacherlife #careerswitch #ukteachers #education

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No DLSS 5. Just good art direction.
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No DLSS 5. Just good art direction.
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