Why MrBeast thinks creators shouldn’t launch CPG brands Full episode:

@MrBeast Just gotta start in candy CPG, it’s easy. Source: trust me bro

“We’re fortunate that it worked out, but not a playbook that I want to replicate.” @MarcLore explains why founding was the entrepreneurial experience he’s least proud of. Produced by Inc. & Capital One Business. #YourNextMove #ad

@MrBeast I think Emma Chamberlain said something similar recently in an interview. CPG is wildly difficult and hard to do quickly too

@MrBeast Would the middle ground be partnering with an existing brand/product you would've made a version of for CPG and negotiating some kind of ownership?

@MrBeast Love this perspective

@MrBeast CPG is brutal. Super tough market for creating your own product — luckily not the only market! Excited to learn more about Jimmy’s take on saas

@MrBeast This is good advice. Have to be obsessed

@MrBeast I’d love to hear thoughts about CPG brands breaking into the creator economy

@MrBeast @AidanVaandering

@MrBeast Unless you use Suplfiful, where they have the entire infrastructure and inventory free products for you.

@MrBeast Everyone thinks the grass is greener on the other side of the relationship. An influencer thinks that brand side is easier, a brand thinks that an agency is easier, an agency thinks a SaaS is easier, a SaaS thinks influencer is easier. Each has its own challenges.