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Why My Apple Engineering Mindset Is Holding Me Back... After a decade at Apple obsessing over 0.001% details that affected millions of users, I'm stuck in this perfectionist mindset that's killing my startup flow. I've been using my morning sauna time to meditate on this - letting go of... show more

Ray Fernando

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17,444 views • 1 year ago •via X (Twitter)

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10 Comments

Cyb3rEchos1 year ago

Bro, apple has over engineered everything they have. There is nothing meaningful coming out of that company until you get another visionary at the helm. Not trashing the engineers, but you’re not doing anything new and the world is flood with I-stuff that no one even cares about anymore. Why don’t I have apple glasses? Why isn’t Apple software embedded in everything? Apple passed up so many choices because they were afraid to let go of the control. And they’re still scalping 30% on the App Store off every dollar even from the little guys. If I were you, I’d stop caring about the big companies, once you lost Steve it’s been over, riding his coat tails for 15 years. And Tim has no idea how to run Apple. With all the i-gadgets on the planet you could have had billions of tiny blockchain PCs working together to build a real supply chain system, instead, we got a knock off chatGPT and a retarded SIRI. Seriously, don’t beat yourself over having to unlearn anything. Apple is just as bad as all of the other F500 companies.

UserInterface3 years ago

How to Detect an Apple AirTag Tracker Without an Apple Device

Nevo David1 year ago

kinda respect how youre self-aware enough to notice that. i get tangled up in little details too and it seriously slows me down sometimes.

Arsen Ibragimov1 year ago

Man, this hits hard. When I was transitioning from bootstrapping PAMAGRAM to OctaZone, the shift from perfectionism to just getting things out there was brutal. At PAMAGRAM, we were obsessing over every pixel cuz it felt like it mattered so much, but once OctaZone rolled in, we had to embrace the chaos fast... And honestly, it took failing hard with it to really wake up to the messy startup flow. Good luck to u and your brother, that May 1st challenge sounds like a vibe!

Josh tried coding1 year ago

respect for your honesty, man. especially the honesty toward yourself were all gonna make it

bladerunner30771 year ago

how is apple engineering obsession over small details when the search doesn’t work for exact string matches??

BWoolf1 year ago

Perfection is the enemy of progress.

Yaya Soumah1 year ago

Very interesting insights. Being a fan of Steve Jobs, I struggled to let out of my mind his way of thinking when doing startups…

Ray Fernando1 year ago

I think I can focus this energy towards a sprint where I let my mind wander down this path for a specific period of time.

Matt Mireles | Accelerate or Die1 year ago

Good on you for recognizing what is hold you back. I like the introspection idea. Kudos man!

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