Why The Heineken Beer Ad was so effective. From Jay Van Bavel, PhD: Deprogramming the Partisan Brain - Debate Without Hate: 2024 Elections Podcast Subscribe and listen to the full podcast:

@12Geniuses @MacPherson_D This isn't normal...

@12Geniuses @MacPherson_D Here is the beer ad that is proven to be effective in depolarization…

@StartsWithUs @jayvanbavel @12Geniuses @MacPherson_D Social medias issue is due to anonymity. CONgress issue is because they do not mix and know each other

@StartsWithUs @jayvanbavel @12Geniuses @MacPherson_D Typical Dutch..... Polderen is the name

@StartsWithUs @jayvanbavel @12Geniuses @MacPherson_D Absolutely ridiculous Its not a commercial for bridging political divides .. The commercial is supposed to sell beer You are so nuts you think a beer commercial purpose isn't to sell beer, but instead bridge divides ?? Not a successful ad in persuading people to buy Heineken

@StartsWithUs @jayvanbavel @12Geniuses @MacPherson_D I'll fight with anyone who tells me that Heineken is a real beer!

@StartsWithUs @jayvanbavel @12Geniuses @MacPherson_D Absolutely agree! The Heineken ad brilliantly cut through partisan divides by focusing on human connection and empathy. It’s a masterclass in moderating divisive opinions in such a turbulent time. Looking forward to @jayvanbavel’s insights in the podcast!

@StartsWithUs @jayvanbavel @12Geniuses It was an honor to have @jayvanbavel on @12Geniuses! Thanks to @StartsWithUs for making it happen.