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With enough data, robots and AI can learn “world models” that let them predict the results of their actions. These models are a way to learn how embodied AI agents can perform a wide variety of useful tasks — but they require a huge amount of data. The team...

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Bob McGrew (Head of Research OpenAI) explains why proprietary data no longer provides companies with a competitive advantage in the AI era. Finance companies once believed their years of accumulated data would give them an edge. They planned to train specialized models on top of GPT or Llama using their exclusive information. The results shocked them. Their industry-specific models performed worse than the next generation of general purpose models. The ability to synthesize new information proved more valuable than memorizing old data. McGrew introduces the concept of "embodied labor" - the human work behind data collection. Companies spent years having employees call customers, analyze case studies, and gather information through manual processes. This accumulated knowledge required massive time and money to build. It represented thousands of hours of human effort that companies thought couldn't be replicated by competitors. But AI changes everything. Instead of years of customer calls, AI can conduct comprehensive surveys instantly. Rather than manual case analysis, AI processes thousands of examples in hours. The core insight is that value wasn't in the data itself but in the labor required to collect it. Since AI makes that labor essentially free, the advantage disappears. Companies can no longer rely on their proprietary data as a protective moat. Any competitor can use AI to replicate years of data gathering almost instantly.

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