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Words won’t hype this enough, so we cooked up something special instead. A tribute brought to life by a fanboy, for fanboys — celebrating our Suriya na 🙌 Made with love by vithurs ♥️ #Retro is all yours from tomorrow! #Suriya Suriya Sivakumar #Jyotika 2D Entertainment karthik subbaraj Pooja... show more

Ahimsa Entertainment

71,280 subscribers

78,385 views • 1 year ago •via X (Twitter)

Arts Music #Retro #Suriya #Jyotika

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11 Comments

★𝐕𝐢𝐯𝐞𝐤★1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD Sambavam 🔥 💥 🔥

FANCO2 years ago

NEW OFFICIAL COLLABORATION ALERT! Get your PERSONALIZED @Godzilla_Toho Japanese hanko stamps at for yourself, friends and family! #fanco #godzilla #GodzillaMinusOne 👉

𝐃няυν𝐒𝐟𝐜™1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD #retrofied fanboy na fanboy than ya #RetroFromTomorrow #Retro

𝕧𝓘𝐂т𝕆ⓡ 🦂☯1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD 🥹🥹🥹 nallaruppa poya 🙌🙌

𝘬ꪖ𝘬ꪖ🍭1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD ❣️🤧 yow ennaya panni iruke ?

Adharsh1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD Collection pls update?

Retro❤️NORWAY🇧🇻1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD

Eion1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD @ilaki_art looking forward to seeing you with that mustache tomorrow 🙌🏽

G A U T H A M1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD 💥

Osteoidboy1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD 🥵💥

User Hyped for Retro1 year ago

@vithurs_ @Suriya_offl @2D_ENTPVTLTD Remix ❤️‍🔥

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#Retro is a unique genre of entertainment that you haven’t witnessed before 🤩❤️ And once again, We’re gearing up to stun you all from May 1st 👊🏾 Bookings Opened - #RetroFromMay1 #LoveLaughterWar ❤️‍🔥 Suriya Sivakumar #Jyotika karthik subbaraj Pooja Hegde Santhosh Narayanan Prakash Raj joju george Rajsekar Pandian Kaarthekeyen S shreyaas krishna shafique mohamed ali Jackson #MayaPandi Jaika Stunts SHERIF CHOREOGRAPHER Praveen Raja #Jayaram #Karunakaran Suren Vivek Mangopost Tuney John 2D Entertainment Stone Bench Sithara Entertainments Naga Vamsi AP International T-Series South T-Series BeatRoute

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Love you so much Suriya na ♥️♥️♥️ Grateful to Suriya Sivakumar na for watching #Neelira and showering your praise — means a lot that you loved it 🥹 In cinemas everywhere now — experience it on the big screen! Worldwide release (excl. India) by #AhimsaEntertainment 🌍 vithurs Kaarthekeyen S karthik subbaraj Rana Daggubati Kalyan Shankar Stone Bench Spirit Media Asian Suresh Entertainment AGS Cinemas Archana Kalpathi Aishwarya Kalpathi someetharan Actor Naveen Chandra Sananth actor_vidhu #KapilaVenu Roopa Koduvayur Sidhu Kumaresan #PratheepanSelvam Radha Sridhar #KMusicDirector #TapasNayak Tuney John #DineshSubbarayan #Arulmozhithevan Promoworks Ashok Narayanan Pavan Narendra Nikil Murukan Sony Music South India The Tabs Boleyn Cinema Phars Film Co LLC PrimeMedia 4Seasons Creations AS 180 Entertainment ZINEFLIX Dream Screens International Pty Ltd York Cinemas Home Screen Entertainment

Love you so much Suriya na ♥️♥️♥️ Grateful to Suriya Sivakumar na for watching #Neelira and showering your praise — means a lot that you loved it 🥹 In cinemas everywhere now — experience it on the big screen! Worldwide release (excl. India) by #AhimsaEntertainment 🌍 vithurs Kaarthekeyen S karthik subbaraj Rana Daggubati Kalyan Shankar Stone Bench Spirit Media Asian Suresh Entertainment AGS Cinemas Archana Kalpathi Aishwarya Kalpathi someetharan Actor Naveen Chandra Sananth actor_vidhu #KapilaVenu Roopa Koduvayur Sidhu Kumaresan #PratheepanSelvam Radha Sridhar #KMusicDirector #TapasNayak Tuney John #DineshSubbarayan #Arulmozhithevan Promoworks Ashok Narayanan Pavan Narendra Nikil Murukan Sony Music South India The Tabs Boleyn Cinema Phars Film Co LLC PrimeMedia 4Seasons Creations AS 180 Entertainment ZINEFLIX Dream Screens International Pty Ltd York Cinemas Home Screen Entertainment

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17,166 views • 3 months ago

#LoveDetox – from practice to stage, it was full energy! We planned and performed this in just 2 days… and still, it felt so complete because of the people around me. Big thanks to Ramya Ranganathan — you travelled so much, and even when you weren’t feeling well, you gave your full energy and dedication. I’ve seen your reels and always admired your performances… Seeing you on stage today made me truly happy. This is just the beginning — wishing you more heights ahead! Always grateful to karthik subbaraj ji for being that constant support, Truly means a lot ♥️ This song in the movie features Suriya Sivakumar sir and Shriya Saran ma’am — truly a special moment for me to choreograph for them both. Thanks #Santhoshkumar for being there throughout and giving your best for the song! Also thanks to #VinothKumar #LoveDetox #RETROFromMay1 #LoveLaughterWar #AnbaanaFans #Jyotika karthik subbaraj Pooja Hegde Santhosh Narayanan Prakash Raj joju george Rajsekar Pandian Kaarthekeyen S shreyaas krishna shafique mohamed ali Jackson #MayaPandi Jaika Stunts SHERIF CHOREOGRAPHER Praveen Raja #Jayaram #Karunakaran Suren Vivek Mangopost Tuney John 2D Entertainment Stone Bench Sakthi Film Factory Sakthivelan B Pen Movies #PenMarudhar Sithara Entertainments Naga Vamsi vaikaenterprises merryland AP International T-Series South T-Series Sathish Yuvraaj BeatRoute

#LoveDetox – from practice to stage, it was full energy! We planned and performed this in just 2 days… and still, it felt so complete because of the people around me. Big thanks to Ramya Ranganathan — you travelled so much, and even when you weren’t feeling well, you gave your full energy and dedication. I’ve seen your reels and always admired your performances… Seeing you on stage today made me truly happy. This is just the beginning — wishing you more heights ahead! Always grateful to karthik subbaraj ji for being that constant support, Truly means a lot ♥️ This song in the movie features Suriya Sivakumar sir and Shriya Saran ma’am — truly a special moment for me to choreograph for them both. Thanks #Santhoshkumar for being there throughout and giving your best for the song! Also thanks to #VinothKumar #LoveDetox #RETROFromMay1 #LoveLaughterWar #AnbaanaFans #Jyotika karthik subbaraj Pooja Hegde Santhosh Narayanan Prakash Raj joju george Rajsekar Pandian Kaarthekeyen S shreyaas krishna shafique mohamed ali Jackson #MayaPandi Jaika Stunts SHERIF CHOREOGRAPHER Praveen Raja #Jayaram #Karunakaran Suren Vivek Mangopost Tuney John 2D Entertainment Stone Bench Sakthi Film Factory Sakthivelan B Pen Movies #PenMarudhar Sithara Entertainments Naga Vamsi vaikaenterprises merryland AP International T-Series South T-Series Sathish Yuvraaj BeatRoute

SHERIF CHOREOGRAPHER

11,272 views • 1 year ago

#1yearofRetro 💙 The first Half of #Retro was filled with Elevative Artistry, Emotional Connect, Craftwise brilliance, One of the Career best performances of Suriya, Technical brilliance, Totally invested Engaging Screenplay and Perfect interval block.. More than anything the Politics of colonisation and the message at the end was so beautifully done!! Especially the Chapter - Love! It was a poetry on screens.. 1st 40 minutes and 20 minutes towards interval block nu this 1 hour was such a masterpiece work both in writing and direction!! That 15 minute Single shot Kanimaa Sequence was Pure Cinema!! I would definitely mention about this as one of the best sequences ever made in indian cinema..🔥 shreyaas krishna ‘s cinematography, Santhosh Narayanan ‘s absolutely mind blowing background score and songs, Make up, Costumes, Stunts னு Craftwise it was a stunner in every department! Though I didn’t like Loki- Vijay - Ani’s master on the whole, I’d still rate it as one of the best cinematic experience I had on theatres because of the performances of vijay, VjS and I loved so many moments all over the film from the Actor - Director - music director trio.. I feel retro is that for suriya 💙 எனக்கு Overall message ஆ, Scenes ஆ, Idea level ல 2nd Half பிடிச்சிருந்தாலும் ஏன் இவ்ளோ All over the place ஆ இருக்குனு தான் முதல் முறை பாக்கறப்போ தோணுச்சு.. அப்புறம் சமீபமா Our Stupid Reactions னு ஒரு American reaction channel சொல்லிதான் எனக்கு தெரிஞ்சது அதெல்லாம் Pulp Fiction, Gladiator னு இன்னும் பல Hollywood படங்களுக்கான Shoutout னு.. நான் அந்த படங்கள் எல்லாம் பாக்காததால எனக்கு என்ன சொல்ல வராங்க, ஏன் படம் எங்க எங்கயோ போயிக்கிட்டு இருக்குனு தோணிருச்சு 2nd Half ல.. But still, படம் 1st Half முடிஞ்சதும் நான் உடம்பெல்லாம் சிலிர்த்து போயி மதுரை Gopuram cinemas ல நின்னது எனக்கு இன்னும் ஞாபகம் இருக்கு.. And Suriya is one of the finest performers we’ve got in Tamil.. சில காலமா வாரணம் ஆயிரம் and NVOK Hangover அவரோட எல்லா Roles லயும் தெரியுதுனு சொல்லிட்டு இருந்த எனக்கு, “This is the performer Suriya I was waiting for!! This is what he’s capable of!!” னு தோண வெச்ச படம் #Retro தான்! I would rate this performance as one of his career best performances!! ஒவ்வொரு முறை சூர்யா கண்ணாடியை பார்க்கற காட்சிகள், முதல் முறை சிரிக்கிற ஒருத்தன் எந்த அளவுக்கு சிரிப்பான்னு காட்டினது, Kanima பாட்டுல கூட Character லயே இருந்தது.. முகத்துல சிரிப்பை காட்டாம, அதேநேரம் கொண்டாட்டமா ஆடறதெல்லாம் So tough to crack and convey to the audience.. Silhouette ல Introduce ஆகற Action Block முடிஞ்சதும் கல்யாண கோட்ல ஸ்டைலிஷா வந்து அமைதியா ஆரம்பிச்சு நக்கலா அந்த ரவுடிக கிட்ட பேசற தோரணையும் சரி.. சண்டைல கையை சொழட்டி அடிக்கற Swag உம் சரி.. அந்த கம்பி வெச்சு சண்டை போடற Stunts ல உள்ள Screen Presence லையும் சரி.. Actor ஆ சூர்யா யாரு, அவரோட Potential என்னனு காட்டறதுக்கு சமீபமா வந்த படங்கள்ல Perfect portfolio படம்னா அது Retro தான்..💯 The mirror scene where he tries to smile so hard and The interval scene where he smiles for the first time will go down as one of the best scenes in suriya’s career!! Conviction ஓட நடிக்கலனா இந்த சீனெல்லாம் “இங்க பாரேன்..சிரிப்பு வர்றதுக்கு இவ்ளோ கஷ்டப்படறாராம்” னு Fun content ஆகியிருக்கும்.. But he pulled it off so well!! I might have complaints with the products Suriya Sivakumar has given, but I would be the happiest person if I see something good happens for him!! Retro is one such good thing happened to him! Always thanking karthik subbaraj always for that! 💙

#1yearofRetro 💙 The first Half of #Retro was filled with Elevative Artistry, Emotional Connect, Craftwise brilliance, One of the Career best performances of Suriya, Technical brilliance, Totally invested Engaging Screenplay and Perfect interval block.. More than anything the Politics of colonisation and the message at the end was so beautifully done!! Especially the Chapter - Love! It was a poetry on screens.. 1st 40 minutes and 20 minutes towards interval block nu this 1 hour was such a masterpiece work both in writing and direction!! That 15 minute Single shot Kanimaa Sequence was Pure Cinema!! I would definitely mention about this as one of the best sequences ever made in indian cinema..🔥 shreyaas krishna ‘s cinematography, Santhosh Narayanan ‘s absolutely mind blowing background score and songs, Make up, Costumes, Stunts னு Craftwise it was a stunner in every department! Though I didn’t like Loki- Vijay - Ani’s master on the whole, I’d still rate it as one of the best cinematic experience I had on theatres because of the performances of vijay, VjS and I loved so many moments all over the film from the Actor - Director - music director trio.. I feel retro is that for suriya 💙 எனக்கு Overall message ஆ, Scenes ஆ, Idea level ல 2nd Half பிடிச்சிருந்தாலும் ஏன் இவ்ளோ All over the place ஆ இருக்குனு தான் முதல் முறை பாக்கறப்போ தோணுச்சு.. அப்புறம் சமீபமா Our Stupid Reactions னு ஒரு American reaction channel சொல்லிதான் எனக்கு தெரிஞ்சது அதெல்லாம் Pulp Fiction, Gladiator னு இன்னும் பல Hollywood படங்களுக்கான Shoutout னு.. நான் அந்த படங்கள் எல்லாம் பாக்காததால எனக்கு என்ன சொல்ல வராங்க, ஏன் படம் எங்க எங்கயோ போயிக்கிட்டு இருக்குனு தோணிருச்சு 2nd Half ல.. But still, படம் 1st Half முடிஞ்சதும் நான் உடம்பெல்லாம் சிலிர்த்து போயி மதுரை Gopuram cinemas ல நின்னது எனக்கு இன்னும் ஞாபகம் இருக்கு.. And Suriya is one of the finest performers we’ve got in Tamil.. சில காலமா வாரணம் ஆயிரம் and NVOK Hangover அவரோட எல்லா Roles லயும் தெரியுதுனு சொல்லிட்டு இருந்த எனக்கு, “This is the performer Suriya I was waiting for!! This is what he’s capable of!!” னு தோண வெச்ச படம் #Retro தான்! I would rate this performance as one of his career best performances!! ஒவ்வொரு முறை சூர்யா கண்ணாடியை பார்க்கற காட்சிகள், முதல் முறை சிரிக்கிற ஒருத்தன் எந்த அளவுக்கு சிரிப்பான்னு காட்டினது, Kanima பாட்டுல கூட Character லயே இருந்தது.. முகத்துல சிரிப்பை காட்டாம, அதேநேரம் கொண்டாட்டமா ஆடறதெல்லாம் So tough to crack and convey to the audience.. Silhouette ல Introduce ஆகற Action Block முடிஞ்சதும் கல்யாண கோட்ல ஸ்டைலிஷா வந்து அமைதியா ஆரம்பிச்சு நக்கலா அந்த ரவுடிக கிட்ட பேசற தோரணையும் சரி.. சண்டைல கையை சொழட்டி அடிக்கற Swag உம் சரி.. அந்த கம்பி வெச்சு சண்டை போடற Stunts ல உள்ள Screen Presence லையும் சரி.. Actor ஆ சூர்யா யாரு, அவரோட Potential என்னனு காட்டறதுக்கு சமீபமா வந்த படங்கள்ல Perfect portfolio படம்னா அது Retro தான்..💯 The mirror scene where he tries to smile so hard and The interval scene where he smiles for the first time will go down as one of the best scenes in suriya’s career!! Conviction ஓட நடிக்கலனா இந்த சீனெல்லாம் “இங்க பாரேன்..சிரிப்பு வர்றதுக்கு இவ்ளோ கஷ்டப்படறாராம்” னு Fun content ஆகியிருக்கும்.. But he pulled it off so well!! I might have complaints with the products Suriya Sivakumar has given, but I would be the happiest person if I see something good happens for him!! Retro is one such good thing happened to him! Always thanking karthik subbaraj always for that! 💙

தோழர் ஆதி

111,973 views • 2 months ago

Min Hee-jin (NewJeans Producer) NHK Music Interview 🔗 “Meticulously planned debut ‘Attention’” 🧢: When I was preparing to launch NewJeans, I really struggled with deciding what our first piece of content should be. I thought about it for a long time and considered many possibilities. It was a project that came with high expectations, and for me personally, it was also my first opportunity to prove myself. So how I presented it mattered enormously. Even down to the smallest details… like the impression the very first released photo might give, or what kind of impact we could make at launch. I thought hard about what kind of content would be the most effective… should it be a video or a photo? What time of day would be most effective to release it? I consider things like that very carefully. For example, the way a person experiences content at night versus during the day can feel quite different emotionally. So I even thought about those subtle aspects. Eventually, the conclusion I reached was: “Let’s make the most of our situation.” At the time, the members hadn’t been revealed, and no one knew how many of them there were or what kind of group this would be. So I wanted to maximize that curiosity. You know how the more something is concealed, the more curious people become? I wanted to build that curiosity to a peak and then release everything all at once. That’s why we decided not to release a teaser and instead go straight into a full music video. (This was actually inspired by Hyein suggesting we skip teasers.) I didn’t think still images or photos would be enough to fully convey the feeling I wanted to express. I felt that video and music together would evoke the emotional response I was looking for because people experience things synesthetically. When sound, image, and feeling come together, the emotional impact is stronger. I believed the best way to present the members’ images was through music and a moving picture… that’s why we led with a music video. In the debut music video, “Attention,” there’s a scene where the members act out a little drama. I paid very close attention to that moment and created music that would fit it precisely. For me, I don’t just make content… I design the entire process of how it should be shown for the greatest effect. And I believe that’s incredibly important. That first feeling someone gets when they encounter something… that emotion, that spark… is so important to me. I’m very detail-oriented, but I also value fun deeply. So rather than just releasing content, I want to enjoy the process leading up to it. Even when we released our second album, since we shot the entire music video across the country, the sequence of how we released the videos was critical for me. It’s hard to explain all this simply in an interview, but maybe some people noticed: the first content we released that time was actually a teaser for the last track, “ASAP,” and then we followed that with the full music video for “New Jeans,” which was the first track. That order was a carefully calculated strategy. It was designed to guide the audience’s emotional journey. Seeing the audience react just as I had hoped—that whole process was honestly so fun and thrilling for me. I think I really enjoy that kind of thing. ——— “How 'Ditto' was born” 🧢: People often praise the music of NewJeans, and I hear a lot of talk about genres. But actually, I don’t feel bound by genre at all. I love a wide variety of music. I’m not the type to insist on only one particular genre. What I love are songs that blend genres cleverly… those are my personal favorites. So going forward, my focus is not on genre but on whether something feels fresh and whether it can create an emotional moment. I don’t want to define what kind of music we make. And I think you have to experience the flow of the times to really understand what’s meaningful in a given moment. For instance, the song “Ditto” was chosen because it delivered emotion. It matched perfectly with the winter album concept I had envisioned, both in terms of timing and mood. When I hear a song, I tend to trust my gut. I have a pretty strong intuition for which songs will resonate. It’s not about objectively predicting what will be a “hit,” but about whether a song moves your heart… you can just feel it. Of course, my own taste plays a big role. But I think that’s actually my strength as a producer, not as a composer. When I hear a song, I can immediately picture the visual… what kind of story, what kind of vibe it could carry. That allows me to work faster. For example, when expressing something like school uniforms, there are so many possible variations. But I always like to start from the basics… what’s the original idea of a school uniform? I try to return to that. So with “Ditto,” I wanted to tap into something primal… the pure, basic feeling of liking someone. That kind of emotion is universal. Everyone has it; it’s wired into us. When I saw Director Shin Woo-seok’s interpretation of it, I thought, “Yes, that’s it.” That’s the kind of complete interpretation I look for. I believe the completion of a project comes from every person involved thinking about their part down to the final detail… the maximum quality they can bring out. My role is to unify and refine all of that. I draw out the essence of each person’s creativity, trimming away anything unnecessary. So the final product is something that’s polished and high-quality, just the way I envisioned it. That’s my working style. So it’s not like I’m fixated on retro or stuck in a particular style. I don’t think human taste has changed all that much. Things people liked in the past are the same things we like now. It’s just the form of expression that changes with time. I don’t feel bound by “past” or “present.” I don’t even think in those boundaries. To me, it’s all just good taste. You know how kids sometimes have their own little treasure boxes when they’re young? I think my work is kind of like that. I want to make things that never feel dated—that are timelessly enjoyable. ——— “Dance Expression and 'Hype Boy'” 🧢: I had a vision of what kind of girl group I wanted to create. That’s why I chose a song like “Hype Boy.” And to bring out that feeling, we created four different versions of the music video. Every choice had a purpose, everything was designed to maximize the experience of the song. “Hype Boy” is such a unique song. It has this strange, piercing melody that gives people chills in a good way. To emphasize that tingling feeling, I had to break away from the standard K-pop choreography format… you know, the kind where everyone is in perfect formation, doing synchronized moves. But our songs don’t suit that kind of choreography. Our dances are much harder. They require the body to move very naturally with the groove of the melody and beat. So I think our members are incredible. It’s not easy to express naturalness with your body, and you have to really enjoy it to make it look effortless. But they pulled it off so well. They’re still young, but they’re so talented. And through it all, I wanted to avoid making them look like they were performing just for business. I wanted them to show the pure joy and bright spirit that’s natural for people their age… genuine, carefree, radiant. ——— “The difference between NewJeans and conventional K-POP” 🧢: Ah, for me, it’s all about naturalness. And honestly, naturalness isn’t something you can produce or direct into existence. It comes from how I interact with the NewJeans members on a daily basis… what kind of environment they practice in, how they live and work. There are so many things that don’t appear on camera, but those unseen aspects have to be in place in order for true naturalness to come through. That’s why I wanted to create that kind of environment for the girls. And also, I wanted to shape my own working environment in that way too. Only then can something truly natural, something unforced and not overly stimulating, really come out. To begin with, I don’t believe anyone can be completely natural in front of a camera or under the gaze of others. It’s human nature to become self-conscious. That’s why I think naturalness is our strength, but it can’t be our concept. If you try to turn “naturalness” into a concept, it actually becomes incredibly artificial. So why do I place so much importance on naturalness? It’s because the girls are still so young. While other kids their age are going through school and having a wide range of life experiences, these members are living very different lives. Before they officially debuted, I told them, “This is like studying together with me.” Our standard contract is seven years, which is about the same length as going through high school and college in Korea: three years of high school and four years of university. So I told them, “We’re going to school together. We’re learning together.” And in that sense, I want to be a good teacher to them. They’re also surrounded by an incredibly professional team, people they’d never meet even in a traditional school setting. I’ve never really liked the word idol. These days, that word is used more like a job title, something manufactured by the industry, and it’s far from its original meaning. To me, the term idol feels misplaced. It doesn’t really reflect who these artists are or what they represent. And I’m not the kind of person who clings to labels or terminology. In fact, what I really want is to break the stereotypes and preconceptions that come with the idol industry. I want us to show people something different… to challenge those assumptions and redefine what this can look like. That’s the kind of mindset I have. ——— “Isn't it difficult for the members to express "naturalness"?” 🧢: There were a lot of things I considered when forming the group. First and foremost, I think it was important that the members shared a similar vibe… like how I prefer working with staff who align with my taste. It’s important for the crew to be on the same wavelength. And by that, I mean more than just getting along… it also extends to shared values. Of course, people won’t all share identical values, but when we’re facing in a similar direction, everything becomes easier. It’s also just more efficient to work with people who have overlapping tastes. Now, when it comes to our members, they each have their own individual tastes, but those preferences are still in development. Just like we all went through as kids, they’re still growing, still discovering themselves. They’re not in a finished state. So we didn’t cast them based on some complete or polished version of themselves. It wasn’t like, “This person is fully formed, let’s pick her.” It was more like, “Ah, she has potential, there’s something there.” That sense of a spark… those were the kinds of subtleties I paid attention to. I didn’t cast anyone just because they were pretty or could sing well. I don’t work like that. I really value those finer, more delicate aspects. Even the design of the light stick wasn’t something that came from a long strategic planning session… it was actually a spontaneous idea. I didn’t sit down and think, “Let’s make a light stick like this.” NewJeans didn’t have a fixed logo, but I felt we still needed a unifying symbol. So one night, just before going to sleep, I kept thinking about it. Right before dozing off, I started sketching and it turned into a rabbit’s face. When I drew it out, the shape just continued and turned into a bunny. To me, the NewJeans members are like little bunnies… playful, innocent. Their visuals also resemble rabbits in a way. And rabbits symbolize abundance. That made me think: “Ah, maybe our fans will multiply like rabbits. That would be great.” So that bunny face became both a symbol for the members and the fans. The image came to me all at once, and I imagined a venue completely filled with bunny light sticks. That vision led to the creation of the light stick itself. Since I always prioritize fun in everything I do, the next idea that came to mind was making the light stick customizable. I thought, “Wouldn’t it be great if fans could personalize their bunny?” That way, each rabbit would represent a different person’s character. So we included accessories, allowing everyone to customize their own bunny. It’s symbolic of all these different bunnies coming together and enjoying a good time as one. Our light stick has a big head, so when it’s used in a concert hall, it lights up in heart shapes that are very visible. That was the image I really wanted. And that bunny face… it’s also a heart. It represents both the face of NewJeans and our hearts. It’s the love we’re showing to our fans, and the love we want to receive in return. Every time I see it, I feel deeply moved. It’s very emotional for me because it’s a perfect realization of what I envisioned. As someone with a background in creative direction, there’s nothing more satisfying than seeing an idea materialize exactly the way you imagined it. That kind of work holds deep meaning for me. ⸻ 🧢: Looking back, I think in 2023 we were able to achieve almost everything we had hoped for. I’m so incredibly grateful for that. Of course, this is an ongoing challenge… and the better things go, the more pressure there is. That’s why I always try to return to my original mindset. Just like I tell the members, I try to remind myself of the beginning and keep things fun. Back then, when we were first putting out content, planning the music, and working on visuals, I felt this thrill… this rush of excitement. I don’t want to forget that feeling. So I try hard to engrave that emotion into every album we release. I’m constantly working to rediscover the joy in all of it. So for 2024, I hope everyone can look forward to us with fresh anticipation. And even if we come out with something completely new, I hope people will receive it warmly and with excitement. That’s really my deepest wish. 🙏

1tokki

17,635 views • 11 months ago