“Works like magic”

Source: Steve Jobs first presentation of the iPhone (2007)

He truly counter-positioned against keyboards and the Stylus Who says counter-positioning doesn’t work?

Sounds better than "automagically"

It really does

The goal for all great products!

Steve was an excellent storyteller. He broke down the evolution of the mobile device so it made sense that everyone should look to switch towards touchscreens.

Back when you can learn something on Apple keynotes, and be surprised too.

Horrible idea, never going to work.

“Fixed in plastic” also nuclear persuasion

I can watch this all day