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WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple is raising prices on its devices after an “unprecedented” increase in the prices and availability of memory chips. Read more: 🔗

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The Wall Street Journal

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Apple took the extreme measure of raising prices of Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage
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Apple took the extreme measure of raising prices of Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage

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Apple and Microsoft are raising prices on everything as chip costs continue to rise. "Apple gets criticized yesterday. They lose $270 billion a market cap because they announced they're raising their prices. So Macs and iPads roughly up 15% to 25%. Apple TV and Homepod products also increase. No increase yet that they've announced on iPhone, Apple Watch, or AirPods." "Xbox/Microsoft followed suit, and they raised their prices on everything." "Memory chips are ridiculously inflated right now, cause there's a shortage because the demands up. Data centers, more deluxe consoles, everything needs chips. They're not making enough of them fast enough so we have a shortage."
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Apple and Microsoft are raising prices on everything as chip costs continue to rise. "Apple gets criticized yesterday. They lose $270 billion a market cap because they announced they're raising their prices. So Macs and iPads roughly up 15% to 25%. Apple TV and Homepod products also increase. No increase yet that they've announced on iPhone, Apple Watch, or AirPods." "Xbox/Microsoft followed suit, and they raised their prices on everything." "Memory chips are ridiculously inflated right now, cause there's a shortage because the demands up. Data centers, more deluxe consoles, everything needs chips. They're not making enough of them fast enough so we have a shortage."

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Apple has named hardware chief John Ternus as its next CEO, with Tim Cook shifting to the role of executive chairman. Mark Gurman breaks down Ternus' background. (Video originally published in March)
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Apple has named hardware chief John Ternus as its next CEO, with Tim Cook shifting to the role of executive chairman. Mark Gurman breaks down Ternus' background. (Video originally published in March)

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82,438 views • 3 months ago

JUST IN: 🇺🇸🇨🇳 Apple is lobbying the Trump administration to approve memory chips from CXMT, a Chinese company blacklisted by the Pentagon over alleged military ties. Apple is now seeking lower-cost memory chips as AI-driven demand has pushed memory prices higher. Even if that means sourcing from a company the US has blacklisted over alleged military ties. Apple CEO Tim Cook went public blaming memory suppliers for the company's latest price hikes. Memory makers, however, tell a different story. Micron’s Chief Business Officer, Sadana, told the Wall Street Journal that "certain customers" pushed memory chip prices so low during the last downturn that Micron couldn’t invest enough in expanding production. Although he didn’t name Apple, he suggested those pricing demands led to today’s global memory shortage and the higher prices consumers are now paying.
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JUST IN: 🇺🇸🇨🇳 Apple is lobbying the Trump administration to approve memory chips from CXMT, a Chinese company blacklisted by the Pentagon over alleged military ties. Apple is now seeking lower-cost memory chips as AI-driven demand has pushed memory prices higher. Even if that means sourcing from a company the US has blacklisted over alleged military ties. Apple CEO Tim Cook went public blaming memory suppliers for the company's latest price hikes. Memory makers, however, tell a different story. Micron’s Chief Business Officer, Sadana, told the Wall Street Journal that "certain customers" pushed memory chip prices so low during the last downturn that Micron couldn’t invest enough in expanding production. Although he didn’t name Apple, he suggested those pricing demands led to today’s global memory shortage and the higher prices consumers are now paying.

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Tim Cook, the longtime leader of Apple, is stepping down after transforming the company into a titan of the tech industry, handing the reins to veteran engineer John Ternus. Here’s the advice that Cook said he’d give his successor. 🔗 Watch more:
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Tim Cook, the longtime leader of Apple, is stepping down after transforming the company into a titan of the tech industry, handing the reins to veteran engineer John Ternus. Here’s the advice that Cook said he’d give his successor. 🔗 Watch more:

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Tim Cook, who has been with Apple for nearly three decades and has served as the company's CEO for 15 years, will step down in September and stay on as chairman.
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Tim Cook, who has been with Apple for nearly three decades and has served as the company's CEO for 15 years, will step down in September and stay on as chairman.

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John Ternus, a 25-year Apple veteran, will become CEO on Sept. 1 after Tim Cook announced he is stepping down. @JoLingKent has more on the mechanical engineer set to take the helm.
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John Ternus, a 25-year Apple veteran, will become CEO on Sept. 1 after Tim Cook announced he is stepping down. @JoLingKent has more on the mechanical engineer set to take the helm.

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Apple CEO Tim Cook, BlackRock's Larry Fink and Stephen Schwarzman of Blackstone were among the top US executives seated at President Xi Jinping’s table at an exclusive dinner in San Francisco
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Apple CEO Tim Cook, BlackRock's Larry Fink and Stephen Schwarzman of Blackstone were among the top US executives seated at President Xi Jinping’s table at an exclusive dinner in San Francisco

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Apple CEO Tim Cook, BlackRock's Larry Fink and Stephen Schwarzman of Blackstone were among the top US executives seated at President Xi Jinping’s table at an exclusive dinner in San Francisco
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Apple CEO Tim Cook, BlackRock's Larry Fink and Stephen Schwarzman of Blackstone were among the top US executives seated at President Xi Jinping’s table at an exclusive dinner in San Francisco

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JUST IN: Apple CEO Tim Cook to step down as CEO, will be replaced by John Ternus. Ternus, senior vice president of Hardware Engineering, will become Apple’s CEO effective on September 1, 2026, according to Apple. "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company," Cook said. "I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world." "John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future." "I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman."
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JUST IN: Apple CEO Tim Cook to step down as CEO, will be replaced by John Ternus. Ternus, senior vice president of Hardware Engineering, will become Apple’s CEO effective on September 1, 2026, according to Apple. "It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company," Cook said. "I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world." "John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future." "I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman."

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Apple has named hardware chief John Ternus as its next leader, with Tim Cook shifting to the role of executive chairman. Ternus will become CEO on September 1. Ed Ludlow has more
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Peter Navarro says Apple CEO Tim Cook is a lying piece of Shit 💩 “Apple CEO Tim Cook is the King of Evading Tariff’s — We let him get away with it during Trump’s first term because he promised he would bring iPhone production here and out of China, and he lied through his teeth, and he’s doing it again.” Now Apple is going to India, he says. Clip Miranda Devine Fulk Show
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Peter Navarro says Apple CEO Tim Cook is a lying piece of Shit 💩 “Apple CEO Tim Cook is the King of Evading Tariff’s — We let him get away with it during Trump’s first term because he promised he would bring iPhone production here and out of China, and he lied through his teeth, and he’s doing it again.” Now Apple is going to India, he says. Clip Miranda Devine Fulk Show

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🗣️ "Is John Ternus the man for the job?" -Dominic Waghorn 🗣️ "Apple needs an AI visionary, but at the same time, they cannot lose track of the excellent engineering that they have" - International data corporation analyst Francisco Jeronimo. Apple named John Ternus as its new CEO to replace Tim Cook, who is stepping down after 15 years of leading the technology giant. 🌍
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Apple is preparing to raise prices to cover the increasing cost of memory and storage chips Apple says this is unavoidable as AI data centers drive a higher demand for the chips ‘Industry analysts expect Apple to release its first foldable iPhone alongside other updated models in September’ I dis some research and found the current speculation for pricing increases in the top models for IPhone 18 would be an additional $200–$270+ The new foldable iPhone could likely start at $2,000–$2,500+ depending on specs I have included image of what the newest leaks of the phone could look like
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Apple is preparing to raise prices to cover the increasing cost of memory and storage chips Apple says this is unavoidable as AI data centers drive a higher demand for the chips ‘Industry analysts expect Apple to release its first foldable iPhone alongside other updated models in September’ I dis some research and found the current speculation for pricing increases in the top models for IPhone 18 would be an additional $200–$270+ The new foldable iPhone could likely start at $2,000–$2,500+ depending on specs I have included image of what the newest leaks of the phone could look like

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🚨 WOW! Apple CEO Tim Cook just presented President Trump with an engraved piece of glass from Apple - custom-engraved for Trump - and it is sitting on a golden holder, on the Resolute Desk. It was designed by a former US Marine Corporal for Trump that now works at Apple. "He designed it for you." "The base comes from Utah, and its 24K gold." Amazing.
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🚨 WOW! Apple CEO Tim Cook just presented President Trump with an engraved piece of glass from Apple - custom-engraved for Trump - and it is sitting on a golden holder, on the Resolute Desk. It was designed by a former US Marine Corporal for Trump that now works at Apple. "He designed it for you." "The base comes from Utah, and its 24K gold." Amazing.

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.Apple CEO Tim Cook on making the iPhone in the USA: "We're getting significant support from the Administration to pull that off. The President has said that he wants more in the United States — and we want more in the United States."
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.Apple CEO Tim Cook on making the iPhone in the USA: "We're getting significant support from the Administration to pull that off. The President has said that he wants more in the United States — and we want more in the United States."

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Apple CEO Tim Cook and WSJ's Ben Cohen revisited the company's first-ever mention in The Wall Street Journal as part of Apple's 50th anniversary on April 1. Watch more: 🎥
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Apple CEO Tim Cook and WSJ's Ben Cohen revisited the company's first-ever mention in The Wall Street Journal as part of Apple's 50th anniversary on April 1. Watch more: 🎥

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