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Yall only remember the world is falling apart when Beyoncé drops anything. Dozens of artists drop music every week, they drop merch, concert tickets, etc. but once it’s Beyoncé, even when it’s not confirmed. All of a sudden she has to “read the room, the world is burning”

30,873 Aufrufe • vor 6 Monaten •via X (Twitter)

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Beyoncé and racism is always such an interesting topic. It depends on the side you’re viewing it from. It’s complicated. She drops a Black empowerment song: Black community: “We’re tired of this Black empowerment music, Mufasa jams, drag queen music.” A non-Black person dances, covers, or appreciates the music: Black community: “This isn’t for them. Why are there white people at Club Renaissance? Why are they at Club Cowboy Carter? Do they even understand the theme of the music? We can’t have anything.” A song you said you didn’t hear, an event you didn’t attend. You’re mad that non-Black people are appreciating it? So what would you rather? Beyoncé drops music reclaiming Black genres that were whitewashed: Black community: “She’s so performative. She only cares about money. She’s using the Black community to stay relevant. I’m not streaming that.” Non-Black person: “That album healed me. I learned so much history. I’m writing an essay about it.” Black community: “This isn’t for y’all. Stay out of Black people’s business.” So why are you mad they’re appreciating music you don’t even want to support? Beyoncé releases Cécred: Black community: “She’s such a capitalist. Another cash grab. It’ll pack up in three months. We need to talk about consumerism.” White person: “Cécred is the truth. It’s the best hair care line I’ve used in years. Beyoncé did her thing.” Black community: “We can’t have nothing. It’s for Black hair. Stay out of our business.” So what’s the issue? I don’t remember Beyoncé ever saying Cécred was only for Black hair. Beyoncé drops merch: Black community: “Now’s not the time. With everything going on, she’s greedy. Another waste for the planet. She and her husband only care about money.” White person: “I love the merch. I bought five.” Black person: “Buying merch you don’t even understand the theme of? Imagine a white person wearing Cowboy Carter. I’m sick.” So why are you mad they bought merch you weren’t going to buy anyway? In conclusion, y’all don’t support Beyoncé but still want to gatekeep her products from those who do. Deep down, it’s not about race or art. You just want her to flop. Her success makes you angry, so you hide behind whatever pseudo-puritanical narrative is trending that year. And that brings me back to my earlier point- how can we even discuss racism around Beyoncé when some of the people in her own community are at the forefront of the hate she gets? And to be clear, this isn’t me excusing racism from white people, and it’s not me saying every Black person does this. But some of y’all will say it is.

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Seeing the reaction from Stans whenever Beyoncé’s touring numbers drop is always fun to watch. The reason Stan Twitter tries so hard to downplay Beyoncé’s success is simple: her success doesn’t make sense to them. They grew up in an era where relevance is measured by TikTok trends, monthly listeners, and streaming stats. If you’re not on their “For You” page or trending in their circle, then to them, no one is talking about it. That’s the bubble they live in. But Beyoncé had already been that girl before most of them were even born. She grew up at a time where success was measured differently. Back when albums were bought in stores, played on CD players, and listened to with intention, not just shuffled in the background. People listened when they needed to, when it fit into their lives. That behavior carried into the streaming era. So no, her fans aren’t streaming every hour to inflate numbers or chase chart positions. They stream when it matters, when the moment calls for it. Because they have lives - jobs, families, real responsibilities. Music is part of their world, not their whole identity. To them, if a tour doesn’t sell out in five minutes, it’s a flop. But Beyoncé’s audience isn’t made up of teens with autoplay on. Her fans are grown. They budget. They plan. They coordinate with partners, babysitters, schedules. And yes, sometimes they buy tickets the week and day of the show and the show still sells out. Beyoncé is one of the few artists in history still dominating the mainstream conversation decades into her career. And because she doesn’t fit into their metrics, and they can’t relate to her music, it bothers them. She breaks their reality, so they assume there must be some behind-the-scenes manipulation. But what they fail to understand is this: Beyoncé doesn’t need to chase relevance. She defines it. And her success predating the streaming/social media era, insulates her from negative media and viral posts on social media.

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