You’re probably underinvesting in this retention lever

Much more from @Patticus

This is a great reason to Do Things that Don't Scale. When founders do all this manually at first, they immediately face glaring, fixable problems (e.g. friction around payment, adjusting plans). Then they fix them within hours.

So true. So much value to be had if you’re willing to do the unsexy work.

Love this! Took me back to the early days of building @LinkedIn’s subscription business. Post PMF, we doubled down on revamping checkout flows, retrying failed payments, adding new payment methods and those tactical changes drove hundreds of millions of incremental $. @Patticus

I love this font but it doesn't seem suitable for quick-reading. Best for headlines rather than subtitles. (PS TY for this great episode)

Q2 planning done

It costs more to obtain a new client/customer than it does to placate and keep an existing company. I'm not from a tech background but many companies could do much better and improve our digital interface experience. Whatever happened to the travelling Salesforce? Exctinct now.

Absolutely. But discovering tactical conversion pitfalls is not available to 9 of 10 companies due to complexity of in-product customer flows. This is the reason we building Insightarc, conversion frictions discovery, behavior modeling with predictive ai