Zuckerberg revealed something specific: Meta asked to use Apple's protocol for their Ray-Ban smart glasses. Apple's response? They claimed the protocol wasn't secure enough for third parties. "It's insecure because you didn't build any security into it," Zuck explained.

Mark Zuckerberg just declared war on Apple. In a shocking 3-hour conversation with Joe Rogan, he tore apart Apple's strategy: "They haven't invented anything great in a while... they're just squeezing everyone." Here's what Zuck had to say about Apple's strategy on JRE 🧵

First, some context: Apple takes 30% of EVERY transaction that happens through their App Store. Want to sell a $100 subscription? Apple takes $30. But this isn't just about the money. There's a deeper strategy at play...

"I'm not even sure they're selling more iPhones year over year at this point. I think the sales might actually be declining," Zuckerberg revealed. Yet Apple's profits keep growing. How? Through their ecosystem strategy. Here's where it gets interesting:

Apple wraps every move in "privacy" and "security." Take AirPods: They work seamlessly with iPhones because Apple created a special connection protocol. But when other companies ask to use this protocol? Apple refuses. Their excuse? "It would violate privacy."

A key part of Apple's strategy? iMessage. The "blue bubble vs. green bubble" dynamic has created social pressure, particularly among younger users. This isn't just user preference - it's by design:

"They do this whole blue bubble green bubble thing," Zuck explained. "For kids, they basically embarrass you. If you don't have a blue bubble, you're not cool." The result? A powerful social lock-in effect that keeps users in Apple's ecosystem. But there's more to this story:

Zuckerberg did the math: "I think we make like twice as much profit" without Apple's rules. And that's just Meta. Think about all the small developers who can't even start businesses because of Apple's 30% tax.

The ripple effects are significant: • Startups face higher barriers to entry • Competition becomes limited • Development costs increase • Users often pay more And Apple's stance?

They consistently emphasize privacy and security concerns. But Zuckerberg argues these are often used as justification for business decisions. The goal? Create an ecosystem that's difficult to leave. Here's how deep this goes:

Apple has built an integrated system: • Photos synced to iCloud • Calendar integration • iMessage threads • App purchases • Family sharing Each feature increases switching costs. But there's more:

The strategy has proven effective: A large percentage of young Americans use iPhones. Not just for technology or for features — but because of the social ecosystem Apple has built. This reveals something crucial:

Apple's focus has shifted from pure product innovation to ecosystem development. Recent major releases include: • Watch (tethered to iPhone) • AirPods (optimized for iPhone) • Vision Pro ($3,500 headset) Their strategy remains consistent:

"If you just don't do a good job for like 10 years, eventually you're just going to get beat by someone," Zuckerberg explained. The tech industry is too dynamic for any company to rest on its laurels. Here's the silver lining...

Now, because of platforms like JRE, Zuck's able to voice his concerns on a global stage. He can raise awareness — and bring about change. We're seeing this more and more: • Elon tweets hundreds of times per day • Paul Graham regularly shares his thoughts • Donald Trump won the election due to podcasts This is the future of influence:

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