Seven
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Videos
Full interview: Azuki’s Head of Franchise Jessica Turner and Dentsu anime producer Sayoko Baba at Cannes Lions 2025. Discussing anime’s global rise, community powered IP and the future of storytelling. Key timestamps: 00:40 Anime market overview 02:52 Sayoko on anime’s momentum 04:27 Jessica on her role at Azuki 05:28 Azuki IP and storytelling 07:06 Community engagement via NFTs 08:56 Anime’s role in scaling Azuki 09:54 Dentsu x Azuki collab and vision 11:00 Onboarding Talent: Enter the Garden 11:51 What surprised Azuki while building 13:45 Community co-creation in Anime 15:54 What surprised Dentsu wile building 16:54 Advice for brands integrating anime 17:10 Azuki x Luxury watch company 👀 18:19 How has anime impacted Azuki 19:14 How does Dentsu see Anime’s impact
Seven21,630 Aufrufe • vor 1 Jahr
Anime.com announcement by Azuki is such a big win for every anime fan in the world. For years, anime fans turned to piracy because official options were fragmented, pricey or packed with ads. Anime.com changes that: no ads, no subs, no bullshit. Just free anime with friends. ————————————- The “How” is even more powerful: Blind boxes, stickers and products from authentic partnerships with the top anime IPs in the world. This means fans get to enjoy anime for free, while creators and studios get a place to build deeper relationship with fans. Fans get free anime while IP holders and studios finally get the support they deserve via blind boxes and product monetisation. ————————————- Vision is clear: Anime.com wants to be the #1 anime streaming platform in the world. First step: Free anime Live streaming. Yup. Easily the number one vertical in media and entertainment around the world. IP Partnerships: First Anime.com premier is coming up and will feature a top 5 anime on myanimelist. With More IPs coming. Opportunity: No other anime streaming platform in the world is exploring live streaming. Anime.com has the edge here. Past use cases explored: Enter The Garden anime episode 2 was live streamed on Anime.com and Fate strange fake on YT. ————————————- Some deeper and fun stuff that was discussed in Garden gathering #13: Anime.com revenue goes into > $anime buybacks > streaming licenses > product build > activations > expansion plans. Anime.com has done live streaming, blind boxes and sticker use cases before. The tech is ready and scalable to more IPs. Azuki holders will always be #1 when it comes to access and front row seats to dope experiences worldwide. Anime.com is built on Animechain L3 on Arbitrum and has already onboarded 5M+ wallets via account abstraction. A lot of anime IPs and luxury companies expressed interest to collab with Azuki. Q4 will be stacked with announcements. Garden gathering will be more frequent and often to make sure the communication is on point. ————————————- Currently there’s 300K+ people visiting the platform monthly from the numbers I dug up. This will be 30M+ in a year or two. I’m so bullish, both as an anime fan and a web3 native. A step in the right direction. That’s a wrap, thanks for reading. IKZ ⛩️
Seven16,714 Aufrufe • vor 9 Monaten
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