Seven
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Videos
Full interview: Azuki’s Head of Franchise Jessica Turner and Dentsu anime producer Sayoko Baba at Cannes Lions 2025. Discussing anime’s global rise, community powered IP and the future of storytelling. Key timestamps: 00:40 Anime market overview 02:52 Sayoko on anime’s momentum 04:27 Jessica on her role at Azuki 05:28 Azuki IP and storytelling 07:06 Community engagement via NFTs 08:56 Anime’s role in scaling Azuki 09:54 Dentsu x Azuki collab and vision 11:00 Onboarding Talent: Enter the Garden 11:51 What surprised Azuki while building 13:45 Community co-creation in Anime 15:54 What surprised Dentsu wile building 16:54 Advice for brands integrating anime 17:10 Azuki x Luxury watch company 👀 18:19 How has anime impacted Azuki 19:14 How does Dentsu see Anime’s impact
Seven21,630 görüntüleme • 1 yıl önce
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