Brad
@BradleyKellard • 9,429 subscribers
Founder at https://t.co/hXct8goWlA | Helping entrepreneurs build & scale their businesses | Sharing 20+ years of hard-earned business & marketing lessons.
Videos
Mark Cuban: OpenAI is shitting away their money. They'll never get a return on that trillion dollar spend. "There's a lot of FUD being put out about the spending. We're going to spend a trillion dollars because we need all this data center capacity. Well, the data center, the ability to process is going to get faster, cheaper" "I think a lot of the numbers that they're throwing out there aren't going to come to fruition, which is why I say they're full of shit" "We don't know if the business of foundational models is going to be like the streaming industry where there's one leader and a bunch of players that make money, or some that make money at least, or search where there's effectively one company" "So they need to raise all the money, go all in and spend everything they can, kiss all the rings around the world in hopes of being the one" "It's going to be very difficult, but I don't think it's going to pay off the way they expect" "They're pissing away the money at scale. It's hard to do, right? But if you don't go all in like that, you can't keep on raising money."
Brad90,544 次观看 • 2 天前
Malcolm Gladwell revealed why you shouldn't go to Harvard: 1. America does not have a shortage of students who want science and math degrees. It has a shortage of students who finish them. Half of all high school seniors who intend to study STEM drop out by the end of their second year. The problem is not interest. It is persistence. 2. The obvious assumption is that smarter students persist longer. So Gladwell tested it. At Hartwick College, a small liberal arts school in New York, the top third of math SAT scorers took the majority of STEM degrees. The bottom third dropped out in large numbers. The data seemed to confirm it. Smarter kids stick around longer. 3. Then he looked at Harvard. The bottom third of Harvard's math SAT scores are equal to the top third at Hartwick. By the logic above, everyone at Harvard should graduate with a STEM degree. They are all brilliant. Nobody should be dropping out. 4. Harvard showed the exact same pattern as Hartwick. Top students graduated. Bottom students dropped out like flies. Even though the bottom Harvard students were objectively brilliant by any global standard. Something else entirely was driving the dropout rate. 5. That something is called relative deprivation theory. Human beings do not measure themselves against the world. They measure themselves against the people immediately around them. A Harvard student in the bottom third does not think I am in the top one percent of all students globally. They think that kid next to me keeps getting everything right and I keep getting it wrong. So they quit. 6. The research from UCLA puts a specific number on it. Your odds of graduating with a STEM degree fall by two percentage points for every ten point increase in the average SAT score of your peers. Choose Harvard over the University of Maryland and your chance of finishing a STEM degree drops by thirty percent. Thirty percent. Just to put a brand name on your resume. 7. Relative position matters more than absolute position when it comes to confidence, motivation, and self belief. The eightieth percentile student at Harvard looks up at the people above them and feels like they cannot compete. The number one student at a state school feels like they can conquer the world. That feeling drives everything. 8. The practical hiring implication is radical. Class rank matters more than institution name. Gladwell argues companies should have a don't ask don't tell policy for where someone went to college. Hiring only from top schools means missing the top students from every other school. That is not smart hiring. That is brand worship. 9. When choosing a college, never go to the best school you get into. Go to the school where you are guaranteed to be near the top of your class. Being a big fish in a smaller pond does not just feel better. It statistically produces better outcomes than being a small fish in the most prestigious pond available. 10. So why do we keep choosing Harvard over Maryland? Because we are flattered. Because the acceptance letter feels like validation. Because we make an irrational decision in a moment of enormous flattery and call it ambition. Gladwell's conclusion is simple and brutal. When we have the chance to join an elite institution we do things that are genuinely against our own interest and we feel great about it the whole time.
Brad365,356 次观看 • 19 天前
Elon Musk: "America cannot win on the human front. China has 4x our population and higher work ethic" "It's not just that there's four times the population, but the amount of work that people put in is higher" "A pro sports team that's been winning for a very long time tends to get complacent and entitled. That's why they stop winning, because they don't work as hard anymore" "Frankly, America has been winning for so long that... that's my observation" "The US birth rate's been below replacement since roughly 1971" "We're close to more people domestically dying than being born" "We definitely can't win on the human front" "But if you start getting to hundreds of millions of units a year of humanoid robots, you're going to be the most competitive country by far" "we can't win with just humans, because China has four times our population" "but we might have a shot at the robot front"
Brad477,071 次观看 • 1 个月前
Alex Hormozi revealed exactly what business to start if you are broke: 1. Every business idea comes from one of three sources, what Hormozi calls the three P's: pain you personally overcame, your profession, or your passion. There is no fourth category. 2. A pain-based business often starts with something you already solved for yourself. A woman managing lunch for nine kids built an entire organized system around it, and that system itself became the seed of a business. 3. A profession-based business comes from a specific skill you already get paid for. A registered dietitian who learned how to bill insurance during a brutal 12-hour, six-day workweek turned that narrow skill into teaching other dietitians, and now earns close to a million dollars a year with only 5,800 Instagram followers. 4. A passion-based business comes from what you cannot stop consuming in your free time. Hormozi's own obsession with fitness content eventually led coworkers to literally offer to fund his first gym because his passion was so obvious to everyone around him. 5. You do not need the perfect idea on the first try. Picking something, even a flawed version, starts the iteration process. He calls this finding your best bad idea, because a bad idea that keeps getting refined eventually becomes a good one. 6. Once you have your what, you choose your who from three groups: people like you, people you have already helped before, and underserved markets. Most successful businesses come from the first two. 7. Sara Blakely built Spanx by solving her own personal frustration with underwear. Mark Zuckerberg built Facebook by solving a problem inside his own dorm room. Personal problems scaled into billion-dollar businesses more often than people assume. 8. Hormozi's first ever dollar came from casually helping a woman at his gym with her food choices. After an hour and a half of conversation at a pizza shop, she handed him a $100 check without him ever naming a price. 9. Narrowing your audience using at least three specific traits, age, profession, and a specific pain or interest, makes your message land far more powerfully than vague targeting ever will. 10. Getting more specific does not shrink your income potential, it grows it. A generic time management PDF might sell for $19. The same idea narrowed down to outbound sales reps in the garden and power tools industry could sell for $10,000. 11. The narrower and more specific your niche, the fewer competitors you face. Hormozi describes this as having the only lifeboat in an ocean full of people struggling to stay afloat, which means you can charge whatever you want. 12. Every offer needs two halves: the good stuff your product delivers, and the bad stuff it helps people avoid. Motivation only comes from one of these two forces, gaining something wanted or escaping something hated. 13. Vague promises like "lose weight fast" stopped working decades ago. Specific pain points, like the exact sensation of your thighs chafing in the sun, bypass people's skepticism because the specificity proves you actually understand their problem. 14. If you are not the target customer yourself, interview real people using direct questions: what are you struggling with, how long have you struggled with it, what have you had to give up that you loved, and what have you had to start doing that you hated. 15. The entire offer collapses into one simple formula: I help to get a good outcome without a bad outcome. Hormozi's own example: "I help 45-year-old women who just had kids get back into their high school jeans without giving up time with their family." 16. A unique mechanism is the special process or system that makes your solution feel different from every competitor's, even if the underlying mechanics are similar. P90X built an empire on the concept of muscle confusion. Weight Watchers built theirs on a points system. 17. A unique mechanism does not need to be scientifically revolutionary. It simply needs to feel like the missing piece that makes everything else finally click into place for the person buying it. 18. The simplest way to get your first five customers requires no funnel and no ad spend. Greet someone, compliment something specific and genuine about them, insert your one-sentence offer, and ask if they know anyone who might benefit from it. 19. Repeat that outreach process for four hours a day or until you have contacted 100 people, whichever comes first. Consistency in this single action is what produces the first five paying customers, not perfect marketing or branding. Follow Brad if you want more content on business, mindset & life changing ideas.
Brad50,400 次观看 • 4 天前
Mark Cuban revealed the secrets that turned him from bartender to billionaire: 1. Do not follow your passion. Follow your effort. Where you actually put your time and energy is where your real talent lives. Passion is a feeling. Effort is evidence. The business you are willing to grind for is the business you should be building. 2. Read the manual. In any new industry or technology, most people are too lazy to learn the basics. The person who simply takes the time to understand how something works will always be ahead of the person who does not. That gap is your opportunity. 3. Sweat equity is the best equity. Raising money is not an achievement. It is a liability. The moment someone gives you money they own a piece of your destiny. Build with effort first and capital second. 4. Be profitable from day one. Cuban never had a losing month at Micro Solutions. Not one. Profit is not something you figure out later. It is the discipline you build from the very first transaction. Growth without profit is just a slow death. 5. Sales cures all. Every single problem in a business can be solved with more revenue. If you are struggling, you are not selling enough. Stop fixing internal problems and go get more customers. 6. Differentiation is everything. If you are describing your company using words like faster, better, or cheaper you have already lost. Those words mean nothing because your competitor is saying the exact same thing. Find the thing only you can do and make that the whole story. 7. Always ask is this the best possible way. Cuban does not just look at businesses and think about improvements. He looks at them and asks whether they can be completely dismantled and rebuilt from scratch. That question is what turned a desire to hear basketball games into a company he sold for billions. 8. Control your own destiny. The minute you become dependent on a partner, an investor, or a single customer for survival, you have handed your future to someone else. Every decision you make should protect your ability to operate independently. 9. Entrepreneurship is not about the idea. It is about doing the work everyone else refuses to do. Most people get excited about an idea, talk about it, and stop there. The ones who win are the ones who wake up the next day and actually do something about it. 10. Lie to yourself and you will fail. Cuban says entrepreneurs deceive themselves more than anyone. About whether their idea is truly different. About how hard their competition will fight back. About how much time they actually have. Brutal honesty with yourself is not optional. It is survival. 11. Time is worth more than money. Cuban turns down investments not because of the financials but because of the time they will cost him. Money can be made again. Time cannot be recovered. Every opportunity should be measured against what it costs you in hours not just dollars. 12. Success is waking up excited about the day. Not the net worth. Not the title. Not the house. Cuban defines success as opening your eyes in the morning and feeling genuinely excited about what is ahead. Everything else, the money, the fame, the Mavericks, is just a byproduct of that feeling.
Brad117,002 次观看 • 18 天前
In 1977, Viktor Frankl revealed how some people survive unimaginable suffering & others don’t. It’ll change how you see pain. His ideas: - You always have one last freedom - Despair = suffering without meaning - Why purpose keeps people alive 15 lessons on meaning & suffering:
Brad85,740 次观看 • 2 个月前
In 2017, Jordan Peterson gave a 1 hour lecture on personality & psychology of belief. It’ll change how you think about yourself. His ideas: - Your old self must burn away - Chaos is a path to new order - Meaning comes from confrontation 15 lessons on becoming who you could be:
Brad67,706 次观看 • 2 个月前
Why trust instead of a will? Wills are public. Trusts are private. Wills go through probate. Trusts bypass it entirely. Wills can be challenged in court. Trusts are virtually bulletproof if structured right. Most importantly: assets in trusts avoid immediate estate tax exposure. Jobs understood this.
Brad153,893 次观看 • 11 个月前
