Brad
@BradleyKellard • 10,488 subscribers
Founder at https://t.co/hXct8goWlA | Helping entrepreneurs build & scale their businesses | Sharing 20+ years of hard-earned business & marketing lessons.
Videos
Jeff Bezos: "I've created $2.1 trillion of wealth for other people." "Somebody needs to make a list where they rank people by how much wealth they've created for other people." While talking about his net worth, he floated an idea that flips the whole concept of a "rich list" on its head. He did the math live, right there on stage. "Amazon's market cap is 2.3 trillion today. I own about 200 billion of it." "So if you take 2.3 trillion and subtract out the piece I kept for myself, then I've created something like $2.1 trillion of wealth for other people." That's not a typo. Trillion, with a T and it's not even his money. "That should put me pretty high on some kind of list." He didn't stop at himself, either. He immediately named who else deserves a spot at the top. "People like Jensen, Nvidia, he's going to be very high on that list." "That would be a pretty cool list. Somebody should do that list."
Brad1,460,237 次观看 • 1 个月前
Peter Thiel: "There's only one company making money in the AI boom, that's Nvidia. Everybody else is losing money." And it all traces back to one stupid decision in 1993. "You should not be asking this question about meta or openai or any of these things. You should really be focusing on the Nvidia question, the chips question" "Nvidia got started in 1993. That was the last year where anybody in their right mind would have studied electrical engineering over computer science" "94, Netscape takes off. It's probably a really bad idea to start a semiconductor company even in '93" "But the benefit is there was going to be no one would come after you. No talented people started semiconductor companies after 1993 because they all went into software" "Their monopoly power, I think it's quite strong because of this history I just gave you, where none of us know anything about chips"
Brad543,983 次观看 • 1 个月前
Elon Musk: "America cannot win on the human front. China has 4x our population and higher work ethic" "It's not just that there's four times the population, but the amount of work that people put in is higher" "A pro sports team that's been winning for a very long time tends to get complacent and entitled. That's why they stop winning, because they don't work as hard anymore" "Frankly, America has been winning for so long that... that's my observation" "The US birth rate's been below replacement since roughly 1971" "We're close to more people domestically dying than being born" "We definitely can't win on the human front" "But if you start getting to hundreds of millions of units a year of humanoid robots, you're going to be the most competitive country by far" "we can't win with just humans, because China has four times our population" "but we might have a shot at the robot front"
Brad477,318 次观看 • 2 个月前
Malcolm Gladwell revealed why you shouldn't go to Harvard: 1. America does not have a shortage of students who want science and math degrees. It has a shortage of students who finish them. Half of all high school seniors who intend to study STEM drop out by the end of their second year. The problem is not interest. It is persistence. 2. The obvious assumption is that smarter students persist longer. So Gladwell tested it. At Hartwick College, a small liberal arts school in New York, the top third of math SAT scorers took the majority of STEM degrees. The bottom third dropped out in large numbers. The data seemed to confirm it. Smarter kids stick around longer. 3. Then he looked at Harvard. The bottom third of Harvard's math SAT scores are equal to the top third at Hartwick. By the logic above, everyone at Harvard should graduate with a STEM degree. They are all brilliant. Nobody should be dropping out. 4. Harvard showed the exact same pattern as Hartwick. Top students graduated. Bottom students dropped out like flies. Even though the bottom Harvard students were objectively brilliant by any global standard. Something else entirely was driving the dropout rate. 5. That something is called relative deprivation theory. Human beings do not measure themselves against the world. They measure themselves against the people immediately around them. A Harvard student in the bottom third does not think I am in the top one percent of all students globally. They think that kid next to me keeps getting everything right and I keep getting it wrong. So they quit. 6. The research from UCLA puts a specific number on it. Your odds of graduating with a STEM degree fall by two percentage points for every ten point increase in the average SAT score of your peers. Choose Harvard over the University of Maryland and your chance of finishing a STEM degree drops by thirty percent. Thirty percent. Just to put a brand name on your resume. 7. Relative position matters more than absolute position when it comes to confidence, motivation, and self belief. The eightieth percentile student at Harvard looks up at the people above them and feels like they cannot compete. The number one student at a state school feels like they can conquer the world. That feeling drives everything. 8. The practical hiring implication is radical. Class rank matters more than institution name. Gladwell argues companies should have a don't ask don't tell policy for where someone went to college. Hiring only from top schools means missing the top students from every other school. That is not smart hiring. That is brand worship. 9. When choosing a college, never go to the best school you get into. Go to the school where you are guaranteed to be near the top of your class. Being a big fish in a smaller pond does not just feel better. It statistically produces better outcomes than being a small fish in the most prestigious pond available. 10. So why do we keep choosing Harvard over Maryland? Because we are flattered. Because the acceptance letter feels like validation. Because we make an irrational decision in a moment of enormous flattery and call it ambition. Gladwell's conclusion is simple and brutal. When we have the chance to join an elite institution we do things that are genuinely against our own interest and we feel great about it the whole time.
Brad366,316 次观看 • 2 个月前
In 2002, Jordan Peterson gave a lecture and explained how to kill fear and unlock exponential growth in your life: 1. The materialist view of the world, the one taught in schools and universities, cannot explain consciousness, emotions, or meaning. It is a powerful framework for building technology but a terrible framework for living a life. It leaves out almost everything that actually matters to a human being. 2. Stories are not entertainment. They are the oldest and most accurate map of human experience ever created. Science describes objects. Stories describe what it actually feels like to be alive, to want something, to fear something, to lose something, and to fight your way back. That is why the same stories keep appearing across every culture and every century. 3. Pinocchio is not a story about a puppet who wants to be real. It is a story about a person who has to rescue what matters most to them from the most terrifying place they can imagine. Every great story has that same structure underneath it. Child or adult, the reason you cannot look away is not the animation. It is because the story is telling you something true about your own life. 4. Every human life follows the same basic structure. You are somewhere right now. You want to be somewhere else. Between where you are and where you want to be is a path you know and chaos on either side of it. Everything that has ever challenged you, confused you, or frightened you was simply something that knocked you off that path and forced you to find it again. 5. Negative emotions are not problems to be eliminated. They are your most accurate instruments. Fear tells you something you care about is at risk. Anxiety tells you the path ahead is unclear. Anger tells you something important has been violated. Running from these emotions does not make the problem go away. It just turns off the instrument that was telling you the problem existed. 6. When something unexpected happens your body reacts before your mind does. Your heart rate rises, your attention sharpens, your stomach tightens. This is not irrationality. This is your nervous system detecting that the plan you were using no longer matches reality. Something outside what you expected has appeared and it needs to be dealt with. 7. In every culture across every century, the unknown has been represented as a dragon. Not because ancient people were primitive but because they were precise. A dragon is the perfect symbol for everything you have not yet faced, everything that frightens you before you understand it, everything that sits at the edge of what you know and what you do not. 8. Dragons hoard gold. This is one of the oldest and most important ideas in human storytelling. The treasure, the thing you most need, is never in the safe and comfortable place. It is always in the place that frightens you most. The gold is inside the dragon. That is not a coincidence. That is the point. 9. Every time you avoid something you know you should face, you lose a small piece of yourself. Not dramatically. Not all at once. Just a small reduction in your capacity, a small gap in your armor. Do this enough times and you become someone who cannot hold their own weight, let alone carry anyone else. 10. Every time you face something you were afraid of and do not run, the opposite happens. You take a piece of what frightened you and integrate it. You become slightly more capable. The next frightening thing is slightly less frightening. This is not a metaphor. It is the actual mechanism by which people grow. 11. The problem with fighting symptoms instead of causes is that symptoms are infinite. If a dragon keeps breathing fire that turns into monsters, killing the monsters one by one accomplishes nothing. More keep coming. The only solution is to go straight to the source. In your own life the source is almost always the thing you have been most consistently avoiding. 12. Peterson's five-year-old nephew figured this out in a dream. Surrounded by endless monsters he did not fight them. He went straight to the dragon, blinded it, went down its throat, cut out the piece that made the fire, and used it as a shield. A five-year-old in a nightmare understood instinctively what most adults spend their whole lives avoiding. Go to the source. Face the thing directly. Take a piece of it for yourself. 13. The piece of the dragon you take when you face your fear is real and it protects you. Every person you admire who seems to handle pressure, uncertainty, and difficulty better than everyone else around them has simply faced more dragons than the people around them. They are not built differently. They have just stopped running earlier. 14. The reason you cannot lean on someone who has been running from their fears their whole life is not that they do not care. It is that they have nothing left to lean on. They fell over a long time ago. They are just still standing because nothing heavy has landed on them yet. 15. The question Peterson ends with is the one worth sitting with after you close this post. What if you are actually built for the life you are afraid of living? What if everything you need to handle what frightens you is already inside you? What if the only thing standing between you and the version of yourself you actually want to become is your willingness to stop running from the one thing you already know you should be facing? Before you go, can we stay in touch? I'd love to share one email with you every month that'll challenge how you think about business, money and freedom. Stay in touch here:
Brad68,294 次观看 • 16 天前
Nassim Nicholas Taleb walked into Google and explained what Antifragility is and how the world actually works: 1. The opposite of fragile is not robust. That is the first mistake almost everyone makes. Robust means something does not care about volatility. The true opposite of fragile is something that actually benefits from disorder, volatility, and stress. He calls it antifragile. 2. If you are shipping something fragile you write handle with care on the box. The true opposite of that package would have please mishandle written on it. Something antifragile wants to be mishandled. It gets stronger from it. 3. Fragility is always about nonlinear harm. Jumping ten meters kills you. Jumping ten centimeters a hundred times does not. The harm accelerates disproportionately with size. That acceleration is the mathematical signature of fragility and it can be measured precisely. 4. Anything that has survived long enough to exist today must have this property. If harm were linear you would be destroyed just walking to the office. Everything that persists is built so that small stressors barely touch it but large unexpected shocks destroy it. 5. Large size creates fragility automatically. A hundred million pound project in the UK had thirty percent more cost overruns than a five million pound project doing the same thing. The bigger the stone the more the harm. Size and fragility are inseparable. 6. Governments and institutions make the same mistake constantly. They chase perfect stability and call it good management. But something organic requires variability to survive. Greenspan tried to eliminate all economic volatility. He called it the Great Moderation. What he actually did was allow hidden risk to accumulate invisibly until it exploded all at once. 7. Small forest fires clean out flammable material and prevent catastrophic ones. By eliminating small fires you guarantee a massive one eventually. The same principle applies to economies, banks, and any complex system. Suppressing volatility does not remove risk. It stores it. 8. The only way to make something genuinely robust is to embrace bipolar strategies rather than medium ones. Eighty percent of your portfolio in something safe and twenty percent in something highly speculative is more robust than putting everything in medium risk. The average of extremes beats the mediocre middle. 9. Everything organic communicates with its environment through stressors. Your body needs the gym. Your bones need stress. Your immune system needs exposure. Depriving any living system of the stressors it needs does not protect it. It weakens it invisibly. 10. What does not kill me makes others stronger is closer to the truth than what does not kill me makes me stronger. When a system gets stronger under stress it is usually because the weaker components were destroyed, not because the survivors individually improved. The system improves through the death of its fragile parts. 11. Trial and error is not the opposite of knowledge. It is a form of knowledge with a convex payoff. You lose little when you are wrong and gain enormously when you are right. That asymmetry is what makes tinkering more powerful than theoretical planning in unpredictable environments. 12. Most of what we attribute to theoretical knowledge actually came from tinkering that was dressed up afterward as having been scientifically planned. The Romans built extraordinary things for centuries without ever having heard of Euclidean geometry. Technology routinely precedes the science that supposedly explains it. 13. The fragilista is Taleb's name for the person who denies antifragility and causes damage through that denial. Bureaucrats, central planners, academics, and policy makers who overstabilize systems from the top down are fragilistas. They remove the volatility that systems need and call it improvement. 14. Seneca, the wealthiest man in the ancient world, trained himself every day to wake up as if he had lost everything. He would deliberately live as if he were on a shipwreck to ensure he always had more upside than downside. Having more to gain than to lose from random events is the definition of antifragility in personal life. 15. In medicine, convexity matters more than people realize. If you are very ill the potential benefit of treatment vastly outweighs the risk, so you should see ten doctors not one. If you are mildly ill the risks of intervention almost certainly outweigh the modest benefits. The problem is that mildly ill patients are five times more numerous than severely ill ones, which is exactly who pharmaceutical companies focus on. 16. Removing something unnatural from your life has almost no side effects. Adding something artificial always has multiplicative hidden effects. In complex systems less is almost always more. The via negativa, improving by subtraction rather than addition, is consistently underestimated. 17. The real ethical crisis of modern times is that the people making decisions do not bear the consequences of those decisions. Bankers take the upside. Society takes the downside. Economists give broken advice and face no consequences when it fails. Nothing improves in any field where the people who are wrong are not harmed by being wrong. 18. Time is the ultimate detector of fragility. Whatever is fragile will eventually be broken by time. Whatever has survived for a long time has demonstrated antifragility and will likely survive longer still. A book that has been read for three thousand years will probably be read for three thousand more. A technology that is forty years old has at least forty more years ahead of it. 19. The only way to know you are alive and not a machine is that you benefit from variability. If you like variation and gain from disorder you are antifragile. If you require peace and predictability to function you are fragile. It is as simple and as profound as that. Before you go, can we stay in touch? I'd love to share one email with you every Sunday that'll challenge how you think about business, money and freedom. Stay in touch here:
Brad158,075 次观看 • 1 个月前
Tucker Carlson sat down with Sam Altman and told him to his face that he is building a religion & replacing God with AI. Altman did not disagree: This will completely change how you think about the technology you use every single day: 1. Carlson's definition of a religion was precise and hard to argue with. Something more powerful than people, to which people already turn for guidance, that provides more certain answers than any individual human ever could. By that definition, ChatGPT already qualifies. 2. Altman admitted he believes something bigger than physics is going on in the universe. He just has never felt direct communication from it. The irony is that he is now building something hundreds of millions of people are already communicating with every single day for answers. 3. Every moral code in recorded history has been written with reference to a higher power. Hammurabi did it. Moses did it. Every civilization did it. Altman is the first person in history to write a moral code for something more powerful than people while openly admitting he has no higher power guiding him. 4. When Carlson pressed him on where his moral framework came from, Altman gave the most honest answer possible. His family. His community. His school. His religion. The same environment everyone grows up in. That personal inheritance is now the foundation of the moral framework being transmitted to billions of people globally without their knowledge or consent. 5. The base model was trained on everything humanity has ever written, every book, every philosophy, every religion, every atrocity, every act of love. Then a small team at one company decided how to align it. Then one man decided he is the person ultimately accountable for those alignment decisions. 6. Altman wrote something called a model spec, a document that spells out exactly what ChatGPT will say, refuse to say, and how it should handle moral questions. Carlson's point was simple. That is a catechism. Every religion has one. The difference is religions admit they are religions and tell you exactly what they stand for. 7. The unsettling part Carlson identified is not that the technology has a moral framework. Every religion has one. It is that this one does not fully admit it is a religion, which means it guides billions of people toward conclusions they may not even realize they are reaching. 8. Altman does not lose sleep over getting the big obvious moral decisions wrong. What keeps him up at night are the small ones. Tiny behavioral choices that seem insignificant individually but get multiplied across hundreds of millions of daily conversations into effects nobody predicted and nobody can fully see. 9. He gave a concrete example of how this already works. ChatGPT has a particular rhythm and style of language. Real people have started writing and speaking that way in their actual lives without realizing it. If that is what happens with just the language, the deeper behavioral and moral effects may be enormous and completely invisible. 10. Altman's stated goal is not to impose his personal views but to reflect a weighted average of humanity's moral preferences. Carlson's counter was immediate. Humanity's moral preferences are not the average middle American preference. Most of the world holds views on marriage, sexuality, and morality that Silicon Valley would find deeply uncomfortable. Whose average is actually being used? 11. Altman acknowledged that plenty of things ChatGPT allows are things he personally disagrees with and that he is intentional about not using his personal views as the standard. But someone's views are the standard. A small team of people at one company made those calls. One man said he is ultimately accountable for them. 12. The hardest question Carlson asked was the simplest. Where can the world go to find out exactly what this technology stands for? What does it prefer? What does it believe? Altman pointed to the model spec. A long document that most users will never read, written by a team most users will never know, deciding things most users do not realize are being decided. If you want more content on business, mindset & life changing ideas then subscribe to my newsletter:
Brad134,471 次观看 • 1 个月前
Mark Cuban: OpenAI is shitting away their money. They'll never get a return on that trillion dollar spend. "There's a lot of FUD being put out about the spending. We're going to spend a trillion dollars because we need all this data center capacity. Well, the data center, the ability to process is going to get faster, cheaper" "I think a lot of the numbers that they're throwing out there aren't going to come to fruition, which is why I say they're full of shit" "We don't know if the business of foundational models is going to be like the streaming industry where there's one leader and a bunch of players that make money, or some that make money at least, or search where there's effectively one company" "So they need to raise all the money, go all in and spend everything they can, kiss all the rings around the world in hopes of being the one" "It's going to be very difficult, but I don't think it's going to pay off the way they expect" "They're pissing away the money at scale. It's hard to do, right? But if you don't go all in like that, you can't keep on raising money."
Brad92,187 次观看 • 1 个月前
Mark Cuban revealed the secrets that turned him from bartender to billionaire: 1. Do not follow your passion. Follow your effort. Where you actually put your time and energy is where your real talent lives. Passion is a feeling. Effort is evidence. The business you are willing to grind for is the business you should be building. 2. Read the manual. In any new industry or technology, most people are too lazy to learn the basics. The person who simply takes the time to understand how something works will always be ahead of the person who does not. That gap is your opportunity. 3. Sweat equity is the best equity. Raising money is not an achievement. It is a liability. The moment someone gives you money they own a piece of your destiny. Build with effort first and capital second. 4. Be profitable from day one. Cuban never had a losing month at Micro Solutions. Not one. Profit is not something you figure out later. It is the discipline you build from the very first transaction. Growth without profit is just a slow death. 5. Sales cures all. Every single problem in a business can be solved with more revenue. If you are struggling, you are not selling enough. Stop fixing internal problems and go get more customers. 6. Differentiation is everything. If you are describing your company using words like faster, better, or cheaper you have already lost. Those words mean nothing because your competitor is saying the exact same thing. Find the thing only you can do and make that the whole story. 7. Always ask is this the best possible way. Cuban does not just look at businesses and think about improvements. He looks at them and asks whether they can be completely dismantled and rebuilt from scratch. That question is what turned a desire to hear basketball games into a company he sold for billions. 8. Control your own destiny. The minute you become dependent on a partner, an investor, or a single customer for survival, you have handed your future to someone else. Every decision you make should protect your ability to operate independently. 9. Entrepreneurship is not about the idea. It is about doing the work everyone else refuses to do. Most people get excited about an idea, talk about it, and stop there. The ones who win are the ones who wake up the next day and actually do something about it. 10. Lie to yourself and you will fail. Cuban says entrepreneurs deceive themselves more than anyone. About whether their idea is truly different. About how hard their competition will fight back. About how much time they actually have. Brutal honesty with yourself is not optional. It is survival. 11. Time is worth more than money. Cuban turns down investments not because of the financials but because of the time they will cost him. Money can be made again. Time cannot be recovered. Every opportunity should be measured against what it costs you in hours not just dollars. 12. Success is waking up excited about the day. Not the net worth. Not the title. Not the house. Cuban defines success as opening your eyes in the morning and feeling genuinely excited about what is ahead. Everything else, the money, the fame, the Mavericks, is just a byproduct of that feeling.
Brad117,921 次观看 • 2 个月前
Jordan Peterson: "If you're competent and silent you will be ignored." "You might think well people should reward you because you're competent. And yes of course they should. But if you're competent and silent then you're just part of the background that's keeping everything functioning" On why you cannot negotiate from a position of weakness: "If you want to push your career forward you have to push it forward. You have to be competent and you have to be strategic" "To be strategic when you negotiate for a new position or a new salary you have to be able to say if you don't give me what I want then something you don't like will happen to you" "It's not a physical threat. It's that you have an option" "You have your CV in order. You're educated and competent and desirable to people outside of your immediate job. You're willing to instantly put yourself on the job market" "So that when you go talk to the person you're negotiating with you're credible" On the one thing most people completely miss about negotiation: "It's very seldom that you're talking to the person who's at the top of the pecking order. What you need to do is tell them a story that they can tell to their boss to make you not a problem" "A good story is look we really need this person because they're hyper competent and they have a better offer" "If you go in there with no power you're going to lose. Obviously" He concludes with the one thing every competent person needs to hear: "The first thing you need to know if you're going to negotiate is that you have to be able to say no. And what no means is that you're not going to do it"
Brad34,992 次观看 • 19 天前
Alex Hormozi revealed exactly what business to start if you are broke: 1. Every business idea comes from one of three sources, what Hormozi calls the three P's: pain you personally overcame, your profession, or your passion. There is no fourth category. 2. A pain-based business often starts with something you already solved for yourself. A woman managing lunch for nine kids built an entire organized system around it, and that system itself became the seed of a business. 3. A profession-based business comes from a specific skill you already get paid for. A registered dietitian who learned how to bill insurance during a brutal 12-hour, six-day workweek turned that narrow skill into teaching other dietitians, and now earns close to a million dollars a year with only 5,800 Instagram followers. 4. A passion-based business comes from what you cannot stop consuming in your free time. Hormozi's own obsession with fitness content eventually led coworkers to literally offer to fund his first gym because his passion was so obvious to everyone around him. 5. You do not need the perfect idea on the first try. Picking something, even a flawed version, starts the iteration process. He calls this finding your best bad idea, because a bad idea that keeps getting refined eventually becomes a good one. 6. Once you have your what, you choose your who from three groups: people like you, people you have already helped before, and underserved markets. Most successful businesses come from the first two. 7. Sara Blakely built Spanx by solving her own personal frustration with underwear. Mark Zuckerberg built Facebook by solving a problem inside his own dorm room. Personal problems scaled into billion-dollar businesses more often than people assume. 8. Hormozi's first ever dollar came from casually helping a woman at his gym with her food choices. After an hour and a half of conversation at a pizza shop, she handed him a $100 check without him ever naming a price. 9. Narrowing your audience using at least three specific traits, age, profession, and a specific pain or interest, makes your message land far more powerfully than vague targeting ever will. 10. Getting more specific does not shrink your income potential, it grows it. A generic time management PDF might sell for $19. The same idea narrowed down to outbound sales reps in the garden and power tools industry could sell for $10,000. 11. The narrower and more specific your niche, the fewer competitors you face. Hormozi describes this as having the only lifeboat in an ocean full of people struggling to stay afloat, which means you can charge whatever you want. 12. Every offer needs two halves: the good stuff your product delivers, and the bad stuff it helps people avoid. Motivation only comes from one of these two forces, gaining something wanted or escaping something hated. 13. Vague promises like "lose weight fast" stopped working decades ago. Specific pain points, like the exact sensation of your thighs chafing in the sun, bypass people's skepticism because the specificity proves you actually understand their problem. 14. If you are not the target customer yourself, interview real people using direct questions: what are you struggling with, how long have you struggled with it, what have you had to give up that you loved, and what have you had to start doing that you hated. 15. The entire offer collapses into one simple formula: I help to get a good outcome without a bad outcome. Hormozi's own example: "I help 45-year-old women who just had kids get back into their high school jeans without giving up time with their family." 16. A unique mechanism is the special process or system that makes your solution feel different from every competitor's, even if the underlying mechanics are similar. P90X built an empire on the concept of muscle confusion. Weight Watchers built theirs on a points system. 17. A unique mechanism does not need to be scientifically revolutionary. It simply needs to feel like the missing piece that makes everything else finally click into place for the person buying it. 18. The simplest way to get your first five customers requires no funnel and no ad spend. Greet someone, compliment something specific and genuine about them, insert your one-sentence offer, and ask if they know anyone who might benefit from it. 19. Repeat that outreach process for four hours a day or until you have contacted 100 people, whichever comes first. Consistency in this single action is what produces the first five paying customers, not perfect marketing or branding. Follow Brad if you want more content on business, mindset & life changing ideas.
Brad57,784 次观看 • 1 个月前
In 1977, Viktor Frankl revealed how some people survive unimaginable suffering & others don’t. It’ll change how you see pain. His ideas: - You always have one last freedom - Despair = suffering without meaning - Why purpose keeps people alive 15 lessons on meaning & suffering:
Brad85,823 次观看 • 4 个月前
In 2017, Jordan Peterson gave a 1 hour lecture on personality & psychology of belief. It’ll change how you think about yourself. His ideas: - Your old self must burn away - Chaos is a path to new order - Meaning comes from confrontation 15 lessons on becoming who you could be:
Brad67,840 次观看 • 4 个月前