Eliot
@CDTEliot • 4,455 subscribers
narrative maxxer | previously @coinbase @stripe
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ed catmull basically solved one of the hardest organisational problems in creative work: how do you keep very high standards of taste without turning the people who hold that taste into gatekeepers that slowly strangle new ideas? his answer is elegant and I think underrated: you separate the people who set the bar from the people who make the final calls.
Eliot123,737 views • 2 months ago
really like how Sam Blond basically walked through monaco’s gtm + launch playbook for free if you’re launching soon or trying to fix gtm, this is one of the better deep dives to learn from 1/ go from zero to 100 (not 0 → 30 → 60) >they stayed in real stealth for ~a year (site said “coming soon,” linkedins said “company in stealth”) >then they stacked everything on one day: launch video, fundraise announcement, outbound waves, etc. >the goal was to go from “no one has heard of us” to “i’m seeing this everywhere” in a few days. 2/ favor a “big bang” over a slow, leaky launch >if you drip small announcements for months, people acclimate and tune out. you lose the “this came out of nowhere and is suddenly everywhere” effect. >a concentrated launch creates a step‑change in awareness and a steeper early growth curve. 3/ treat launch distribution as a real project >make a genuinely good product video that shows the product clearly. >build a simple distribution spreadsheet with 4 tabs: employees, investors, friends of the firm, customers. >coordinate outreach the day before and the day of launch across all 4 groups. >content matters, but distribution is equally important. 4/ design the distribution spreadsheet to extend your reach >ask every employee for “3–5 most influential people” in their network (by relationship or following). >add those names to your “friends of the firm” list. >give each group specific instructions and assets (copy, video link, timing) so you’re not relying on people to improvise. 5/ plan 2–3 simple stunts or campaigns ahead of launch >~45 days before launch, form a small launch committee (around 5 people). >weekend homework: each person brings 2–3 ideas that are creative but within budget. >whiteboard everything, then pick the 3–4 best ideas you can realistically execute. >bias toward ideas that feel a bit unusual but are operationally doable for your team. 6/ treat “launch” as a repeatable motion, not a one‑time event >each milestone is its own launch with distinct content and distribution: >beta → public → GA >fundraises: seed, A, B, etc. >every one of these is another chance to build momentum and rerun the playbook with a new angle and a slightly different audience. 7/ for budget‑constrained teams, favor creative over paid >assume billboards and big paid campaigns are off the table. >every month, force at least one creative idea, even if it’s small. >prefer things that are operationally hard but cheap over things that are easy but ad‑platform expensive. >a small in‑office comedy show or sending $100 poker sets to 100 ideal customers can beat tens of thousands in google/linkedin ads.
Eliot30,849 views • 1 month ago
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