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really like how Sam Blond basically walked through monaco’s gtm + launch playbook for free if you’re launching soon or trying to fix gtm, this is one of the better deep dives to learn from 1/ go from zero to 100 (not 0 → 30 → 60) >they stayed...

30,849 görüntüleme • 3 ay önce •via X (Twitter)

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So I am experimenting with a new way to launch. Right now there are a million launch pads and no one wants to launch stuff, I think the reason for this is many fold but the key points are : 1. handling all the messaging/setting up TG, being the single point of harassment. I think this is the biggest thing people hate with launching coins, everyone blames you for everything regardless of good or bad, you get a lot of hate when it goes down, and not that much praise when it goes up, everyone watches you and you get constantly harassed even if you control a little amount of supply. You saw this with Bags coins, it leaves a bad taste in everyone's mouth. So my solution to this is, the TG, the community and everything is built in and launched via a bot so its easy 1-click, and helps the coin build a more decentralized community 2. Market Makers/Managing liq. So this is a bit more subtle and most degens dont know how this works, but pretty much every coin that get past a certain point ( like 4M market cap), generally needs a market maker to come in and make sure to smooth out volatility. Most times the team will try and do this themselfs, with supply control + Vol Bot + manual sell/buys + off chain $. The issue here is its super exhausting, confusing, and also puts you personally on the hook, and if people "find out" they go nuts regardless of if it was malicious or not. This is the proverbial "Crime" coin. 3. Snipers/distribution This is basically some one else controlling the coin that doesn't have the best interest of the chart in mind. In all the best non crime coins, they have really good distribution with no one player owning more than 2-5%. So in order to attempt to fix all the above, I made launch boy. 0. Gamble curve to get into the coin early. So no snipers. More luck based/fun. 1. Built in whale TG at coin launch. Filters jeets. 2. Large % of sol that is lost by people gambling to get in, goes to a market maker so they have stake in the coin, and can help it go to larger MC and smooth out the volatility. (ideally). 3. Pre-sale, so you can manage who gets in to help distribution/stop snipers/ people you don't want to have your coin. more tweaks need to happen like a crowd-funded vol bot as well, so people can donate $$ to a volume bot to make the coin trend and such. The big boys (cabal) does this stuff anyways so I want to even the playing field for smaller dedicated communities.

Skely

12,895 görüntüleme • 4 ay önce

Marc Andreessen on the 3 things he looks for when investing in a startup The first thing Marc Andreesen looks for is a big market: “Is there a big existing market that you think you can go after and displace incumbents? Or do you believe there will be a new market that will be big?” The second thing he looks for is a 10x better product: “Is there a fundamental technology or economic change that justifies a new company? And the way I always think about that is: Is there a 10x change happening in the technology landscape? Is something 10x faster, 10x cheaper, or 10x better? If it’s not 10x, we as both VCs and entrepreneurs have to ask ourselves if it’s really worth doing because it’s really hard to start new companies . . . Existing companies are usually pretty good at what they do. So for a new company to exist, it has to bring a product to market that’s so much better than what exists that it punches through the status quo.” The third is the team: “Is the team outstanding? . . . You want to have a founding team of complementary skillsets. You want to have at least one super strong technologist — quite possibly more than one. Some of the best startups are actually more than one founding technologist. And then it often helps to have someone who is a marketing or salesperson who has a really good understanding of business.” Marc believes that you need all three of these, but if you’re going to compromise on one of those as an investor, it should be the product: “A great market is a lot easier to make up for with iterative product execution. The problem with a poor or small market is that even if you do a good job on the product, there just aren’t that many customers so it’s hard to ever get big and people get demoralized . . . And then we evaluate the team of a startup by its ability to get into a big market with a good product.”

Startup Archive

17,333 görüntüleme • 7 ay önce

Introducing Immutable Audience: the growth engine for pre-launch Steam games. (btw we didn’t spend $50k on a viral launch agency - so if you think this is cool just share it for free i guess) Game marketing is broken. Every year PC studios spend billions to grow their games, and yet: - they don’t know which channels are actually working - only a fraction of wishlist sources can be tracked - of those people who DO wishlist games, the rate of those who go on to purchase is falling After 8 years building games ourselves, and working with over 700 studios, the need for something new was obvious. So, we built Audience. How it works: 1. Audience pulls in real time data from your players across Steam, social media, ad platforms, influencers and more 2. It stores this marketing data in your player CRM, and uses our Enhanced Attribution to identify the one channel driving 80% of your wishlists 3. Finally, it generates a custom growth audit, reviewing your real time data against winning strategies from hundreds of games to identify the most effective ways to get you wishlists each week During Audience’s beta we’ve already seen incredible results. We helped one game grow by over 300k wishlists in 2 months, and then more than *doubled* the rate of those players who converted into paying customers, compared to relying on Steam alone. For the last few months the team at Immutable has been heads down building. We’re incredibly grateful to our community for your support as we onboard the world. Slowly, then all at once. To celebrate the launch, we’re offering one month of Audience for free to any studio that signs up by commenting on this video. And for the first 100 studios that comment, we’ll create you a custom growth plan for free. Comment “Audience” and we’ll send it through.

Robbie Ferguson | Immutable

24,131 görüntüleme • 24 gün önce

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10-year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.” Follow Startup Archive for more tactical startup advice!

Startup Archive

407,717 görüntüleme • 2 yıl önce

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10 year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.”

Michael McGuiness

500,098 görüntüleme • 3 yıl önce

Marc Andreessen explains the 3 Necessities for Start-up Success: "The general criteria for a successful high-tech startup, in my view, you see different sort of rules of thumb from different people. But the three big things you always come back to are, is there a big market? And by the way, that comes in two parts. Is there a big existing market that you think you can go after and sort of displace incumbents or do you believe there will be a new market that will be big? So big market. Is there a fundamental technology or economic change that causes you to basically justify having a new company? And that's really important. And the way I always think about that is, is there a 10X change happening in the technology landscape? Is something 10X faster or 10X cheaper or 10X better? And if it's not 10X, we as both VCs and entrepreneurs, we really have to ask ourselves like, is it really worth doing? Because it's really hard. I mean, it's really hard to start new companies. new companies generally shouldn't exist. Existing companies are usually pretty good at what they do. And so for a new company to exist, it not only has to like come in and go into business and bring a product to market, but it has to bring a product to market that's so much better than what already exists that it punches through the sort of status quo. And most customers in most markets are pretty happy buying from the current suppliers and so there has to be a real kind of edge on the thing and we look for that in either a technology change, usually a technology change or an economic change. which are often the same thing. And then the third is team. Is the team outstanding? And if you think about this as an entrepreneur, it becomes a question of the founding team. Some companies are solo founders and they can work, but generally most of us, like myself, we're human beings, we're mortal. You want to have a founding team of complementary skill sets. And so you want to have at least one super strong technologist, quite possibly more than one. Some of the best startups are actually more than one founding technologist and then it often helps to have somebody who's like a product or who's a market or sales person or has a sort of really good understanding of business on the team, certainly helps a lot. And so we sort of look at market, product, and team. And the reality is you need all three. I would say, interestingly, if you're going to compromise as an investor, if we're going to compromise on one of those, it would actually be the product. And the reason I say that is because a great market is a lot easier to make up for with iterative product execution than a poor market. Because the problem with a poor market, a small market, is even if you do a great job on the product, there just aren't that many customers. It's hard to ever get big."

Founder Mode

39,005 görüntüleme • 7 ay önce

This is a key point about rocket size. SpaceX has the need (and capital) to deploy 100 Starlinks at a time on Starship. Perhaps Amazon Leo and Blue's TeraWave can get close to that type of demand. But for literally everyone else, building 100 satellites for each launch (and having the 1st sat built wait, not generating revenue, until the 100th is finished) ties up far too much working capital. Hundreds of millions to $1B+ waiting on the ground. It is more economical for satellite operators to launch sats in smaller batches. Which is why Andy picked 15T to LEO reusable. Starlink/Starmind needs 100T to 200T capacity for its ambitions, which is why Starship capacity makes sense for SpaceX (a $2T biz). So, even if Starship lowers the $/kg of launch and satellite manufacturing costs plummet to the floor, only a few satellite operators would have the working capital ability to let all those sats pile up on ground before launch. Most would only be able to fill a fraction of the capacity, thus negating the lower $ per kg to orbit. Terrestrial manufacturers almost never charter entire cargo ships. They ship in batches via containers. Which brings me to rideshare. 1) Even if you run Starship rideshare missions, it'll still be hard to fill out the entire payload bay. 2) And the bigger the rocket, the more complicated organizing rideshare becomes, as it would essentially be 1 or 2 years worth of rideshare missions in one launch. 3) I also think there's a real possibility that SpaceX never manages the hassle of rideshare again and just passes the responsibility off to brokers (raising costs). For many operators, building for Starship would only make sense if there are consistent rideshare missions throughout the year to launch their 1, 2, or 3 sats at a time. Which is possible. But again, largely unfilled Starships negate the $/kg declines. Essentially, Starship is matched with 95% of mass to orbit needs, but not 95% of the needs of operators in the market. A fully reusable Nova block 2 vehicle could be a better product-market fit at a smaller size. Same goes for Neutron, Terran R, and Eclipse, for that matter.

Jack Kuhr

74,105 görüntüleme • 3 gün önce

Q: Why is company culture important? In the clip below, a16z cofounder Ben Horowitz argues that culture drives how people in your company behave on a daily basis—and particularly, how they behave when you’re not looking. Is that phone call so important I need to return it today or can it wait until tomorrow? Can I ask for a raise before my annual review? Is the quality of this document good enough or should I keep working on it? Do I have to be on time for that meeting? Should I stay at the Four Seasons or the Red Roof Inn? Should I go home at 5 p.m. or 8 p.m.? Should we discuss the color of this new product for five minutes or thirty hours? If I know something is badly broken in the company, should I say something? Whom should I tell? Is winning more important than ethics? None of these things are in your mission statement or OKRs, but they determine many important things for your company, such as how people experience your company, what you’re like to do business with, what your company is like to work at, etc. And as Ben describes, what drives the culture is all of the little behaviors and cues people take on: “this is what I have to do to succeed in this company.” Culture can feel abstract and secondary when you pit it against a concrete result that’s right in front of you, but it’s a strategic investment in the company doing things the right way when you are not looking. It’s the set of assumptions your employees use to resolve the problems they face every day. It’s how they behave when no one is looking. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake. If you’re looking for a more in-depth guide to culture and how to build a great one, I’d recommend Ben’s book: What You Do Is Who You Are.

Michael McGuiness

180,646 görüntüleme • 3 yıl önce