Ram Charan

𝐓𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐲𝐨𝐮'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫: 𝐂𝐡𝐢𝐧𝐚'𝐬 90% 𝐌𝐨𝐝𝐞𝐥 𝐢𝐬 𝐨𝐮𝐭 𝐭𝐨𝐝𝐚𝐲. For three decades, I advised more than 50 Chinese companies. I watched this strategy being built from the inside. 𝐓𝐡𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: • Build 90% global capacity • Manage the currency • Price below marginal cost • Drive competitors out • Repeat 𝐖𝐞 𝐡𝐚𝐯𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐞𝐞𝐧 𝐢𝐭 𝐡𝐚𝐩𝐩𝐞𝐧. Furniture. Solar. Rare earths. Batteries. 𝐍𝐞𝐱𝐭: 𝐫𝐨𝐛𝐨𝐭𝐢𝐜𝐬, 𝐀𝐈, 𝐛𝐢𝐨𝐩𝐡𝐚𝐫𝐦𝐚, 𝐚𝐞𝐫𝐨𝐬𝐩𝐚𝐜𝐞. One executive said: "𝐄𝐯𝐞𝐫𝐲 𝐂𝐄𝐎 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐮𝐲 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐠𝐢𝐯𝐞 𝐢𝐭 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬." Two Fortune 500 CEOs agreed to co-author it with me. Both later withdrew after their boards objected. 𝐓𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐫𝐞𝐯𝐞𝐚𝐥𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧𝐧𝐨𝐭 𝐬𝐚𝐲 𝐩𝐮𝐛𝐥𝐢𝐜𝐥𝐲. It explains the strategy and the playbook for how companies can fight back and win. 𝐎𝐫𝐝𝐞𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐭𝐨𝐝𝐚𝐲. 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐧𝐨𝐰: