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Sydney Sweeney and American Eagle aren’t backing down. After last year’s viral backlash, the two are teaming up again for “Syd for Short,” a summer campaign centered on classic denim cutoffs and unapologetic confidence. The new drop leans into a more relaxed, everyday version of “Syd,” pairing effortless style with a message of self-expression, and even continuing their partnership with Crisis Text Line through designs that give back. Love it or hate it, it’s a clear signal: not every controversy leads to retreat, sometimes it just makes the brand go bigger.

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