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Joe Marston | Ecom Growth

@JoeJMarston • 16,122 subscribers

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Meta’s #1 independent agency group | UK’s Only Triple TikTok Partner

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Joe Marston | Ecom Growth

12,272 views • 26 days ago

We're giving away the prompt we used to make this AI UGC video. Getting Sora 2 to output hyper-realistic, consistent footage isn't just about the tool. The prompt has to be structured in a very specific way... character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Get it wrong and the footage looks off. Get it right and everything downstream becomes easier. We’re sharing the exact Claude template we use as step one of our AI UGC workflow. It takes a basic brief (who the subject is, where they are, what they're saying, what device it should look like, their accent) and structures all of that into the exact format Sora 2 needs automatically. It sits at the start of a full workflow that runs through Sora 2 for the hook, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for animation. The whole thing is broken down in the latest D2C Diaries episode. But this prompt is the foundation. Without it, the rest of the workflow is harder than it needs to be. If you're building in this space or testing AI UGC for your brand, this is worth having. Retweet this post and comment PROMPT and I’ll send it over.
0:41
JoeJMarston's profile picture

We're giving away the prompt we used to make this AI UGC video. Getting Sora 2 to output hyper-realistic, consistent footage isn't just about the tool. The prompt has to be structured in a very specific way... character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Get it wrong and the footage looks off. Get it right and everything downstream becomes easier. We’re sharing the exact Claude template we use as step one of our AI UGC workflow. It takes a basic brief (who the subject is, where they are, what they're saying, what device it should look like, their accent) and structures all of that into the exact format Sora 2 needs automatically. It sits at the start of a full workflow that runs through Sora 2 for the hook, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for animation. The whole thing is broken down in the latest D2C Diaries episode. But this prompt is the foundation. Without it, the rest of the workflow is harder than it needs to be. If you're building in this space or testing AI UGC for your brand, this is worth having. Retweet this post and comment PROMPT and I’ll send it over.

Joe Marston | Ecom Growth

17,602 views • 8 months ago

We’ve spent £100M+ on ads for our clients. We run over 2000 creative ads per month. Consisting of ✅High production ✅UGC ✅Motion graphics ✅Static design And we never run out of ideas. Why? Because we’ve perfected the process. I have a resource packed with all the frameworks, strategies, and creative templates we use to hit it out of the park every single time. Want to know how to keep the creative flow going? This is your answer. Offers, ad hooks, high-converting templates—it’s all there. If you want to dominate Q4, this is the playbook you need. Retweet this post Reply "playbook" Make sure you’re following me so I can DM you the link to download. Let’s go win BFCM. 🔥
0:39
JoeJMarston's profile picture

We’ve spent £100M+ on ads for our clients. We run over 2000 creative ads per month. Consisting of ✅High production ✅UGC ✅Motion graphics ✅Static design And we never run out of ideas. Why? Because we’ve perfected the process. I have a resource packed with all the frameworks, strategies, and creative templates we use to hit it out of the park every single time. Want to know how to keep the creative flow going? This is your answer. Offers, ad hooks, high-converting templates—it’s all there. If you want to dominate Q4, this is the playbook you need. Retweet this post Reply "playbook" Make sure you’re following me so I can DM you the link to download. Let’s go win BFCM. 🔥

Joe Marston | Ecom Growth

10,764 views • 2 years ago

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