Loading video...

Video Failed to Load

There was a problem loading this video. This could be due to a temporary network issue or the video might be unavailable.

We’ve spent £100M+ on ads for our clients. We run over 2000 creative ads per month. Consisting of ✅High production ✅UGC ✅Motion graphics ✅Static design And we never run out of ideas. Why? Because we’ve perfected the process. I have a resource packed with all the frameworks, strategies, and... show more

Joe Marston | Ecom Growth

15,578 subscribers

10,748 views • 1 year ago •via X (Twitter)

Finance Education

Anya Rossi• Live Now

Private livecam show

10 Comments

Dan Morelli / eCom2Win1 year ago

This is big!!! "Playbook" 🔥

Alex1 year ago

playbook🔥

Sophie Holgate1 year ago

Playbook

axelsheesh1 year ago

playbook

PANKOS1 year ago

Playbook

Ace1 year ago

playbook

suppressor1 year ago

playbook

Ecom Wolf1 year ago

playbook

Alvaro Avila1 year ago

playbook

Believe Chika1 year ago

Tis is massive "Playbook"

Related Videos

I’m giving away the most in-depth Black Friday creative playbook on the market for free. The exact Creative Strategy that generated The Essence Vault over £3M in less than 2 days.. Took months to create and years of learnings working with the biggest DTC brands in the space. We should be charging thousands for this, but we’re giving it away for free. After spending over £100M on ads and driving creative strategy for heavy hitters like The Essence Vault, 47 Skin, and Spacegoods, we’ve put together the most complete BFCM Creative guide out there. Hambi Media are one of the few performance creative agencies that can do it all—High-Production, UGC, Motion Graphics, Static Design—you name it. So we’re well positioned to drive value in this area. Inside you will find: ✅ Full creative strategy that drives results ✅ 100+ ad inspirations to spark creativity ✅ Plug & Play Static Templates ✅ Winning Black Friday Ad Frameworks & over 20+ resources And yes, it’s completely free because we want you to win BFCM this year. Want the guide? 👉Retweet this post 👉Reply “BF/CM” and I’ll DM you the guide. Make sure you’re following Loukas Hambi | D2C Creative

I’m giving away the most in-depth Black Friday creative playbook on the market for free. The exact Creative Strategy that generated The Essence Vault over £3M in less than 2 days.. Took months to create and years of learnings working with the biggest DTC brands in the space. We should be charging thousands for this, but we’re giving it away for free. After spending over £100M on ads and driving creative strategy for heavy hitters like The Essence Vault, 47 Skin, and Spacegoods, we’ve put together the most complete BFCM Creative guide out there. Hambi Media are one of the few performance creative agencies that can do it all—High-Production, UGC, Motion Graphics, Static Design—you name it. So we’re well positioned to drive value in this area. Inside you will find: ✅ Full creative strategy that drives results ✅ 100+ ad inspirations to spark creativity ✅ Plug & Play Static Templates ✅ Winning Black Friday Ad Frameworks & over 20+ resources And yes, it’s completely free because we want you to win BFCM this year. Want the guide? 👉Retweet this post 👉Reply “BF/CM” and I’ll DM you the guide. Make sure you’re following Loukas Hambi | D2C Creative

Loukas Hambi | D2C Creative

13,432 views • 1 year ago

This creative playbook generated £3 million for TEV in 3 days during last year’s BFCM and was the backbone of our strategy for over 100 other DTC brands. We’ve spent months perfecting it to give you all the value for FREE. It’s packed with everything you need to iterate and optimise your ads for BFCM. We’ve included top-performing hooks, ready-to-use ad templates, and tips on using AI to review data. It’s everything you need for a last-minute BFCM strategy. Don’t scramble—get strategic. Need it for your creative strategy? 🔄Retweet this post 💬Comment “creative” Make sure you’re following so I can DM you the guide!

This creative playbook generated £3 million for TEV in 3 days during last year’s BFCM and was the backbone of our strategy for over 100 other DTC brands. We’ve spent months perfecting it to give you all the value for FREE. It’s packed with everything you need to iterate and optimise your ads for BFCM. We’ve included top-performing hooks, ready-to-use ad templates, and tips on using AI to review data. It’s everything you need for a last-minute BFCM strategy. Don’t scramble—get strategic. Need it for your creative strategy? 🔄Retweet this post 💬Comment “creative” Make sure you’re following so I can DM you the guide!

Olly Hudson

27,509 views • 1 year ago

This year we’ve spent £10M+ on TikTok ads. In Q4 we’ll double that. Get the exact blueprint that we use across the biggest spending accounts in the UK. All proven strategies from working with hundreds of brands. It's not an easy channel to crack, but once you do it can be a game changer for your brand. Feels criminal to reveal it all in one go… But here’s everything you’ll get ⬇️ → 300 + Hook Templates → TikTok SEO → Brand expression and social listening → Content pillars for organic strategy → Linking organic strategy to paid strategy → Content and psychology (FOMO, authenticity, urgency, social proof) → Content formats (UGC, EGC, trends, long form content) → Paid strategy (inside the TikTok ad account, ad types) → Live shopping / TikTok shop / affiliates → Creative reporting → 3 of our winning case studies The Ultimate TikTok Success Blueprint Want it? ✅ Retweet this post. ✅ Reply “TT ads”. ✅ Make sure you’re following so I can send. Repost this with your network to share this ecom gold with them as well ♻️

Olly Hudson

14,388 views • 1 year ago

In 2024 alone, we spent £70M on ads and generated £200M for our clients. Now, we’re pulling back the curtain and giving you the exact framework that made it happen. This isn’t just another guide. We’ve been perfecting this system for years and spent the last 6 months creating a game-changing resource that every DTC brand can use to dominate in 2025. But here’s the reality: - Costs are skyrocketing. - Competition is fiercer than ever. - Scaling has never been harder with privacy changes. Your ad spend needs to work smarter, not harder. This is your solution. 📢 Introducing: The 0 to 8-Figure Creative Growth Framework. Everything you need to scale your brand to 8 figures in 2025. All in one place. 100% free. Want it? 👉 Retweet this post 👉 Comment “8FIG” below 👉 Make sure you’re following I’ll send it to you. Let’s make 2025 YOUR breakthrough year.

Olly Hudson

37,808 views • 1 year ago

I’ve seen a few people post our David Protein ads over the last week, so I’m going to break down one of them myself. Recently we’ve tried to lean into editing EXACTLY like an organic creator would. If you scroll through the organic feed for 5 minutes, you realise that there’s a big difference between how advertisers edit UGC ads vs how real creators actually edit. And consumers are getting better and better at sniffing out the fakes. In this ad, we’ve used: ✅ Combination of aroll and broll ✅ Combination of scripted and unscripted sections ✅ Different text styles ✅ No soundtrack (!!) All of which are small components, but together they make this feel like a piece of content you’d see on the organic feed - not just another UGC ad. There’s actually other versions of this where we use text other than the captions and/or no captions at all. In any case, the acid test we use on a LOT of our ad creative is “what would this script/shot/edit look like if it was done by an organic creator?” Keep on relentlessly asking this question and it’s impossible for your low production content not to get better.

I’ve seen a few people post our David Protein ads over the last week, so I’m going to break down one of them myself. Recently we’ve tried to lean into editing EXACTLY like an organic creator would. If you scroll through the organic feed for 5 minutes, you realise that there’s a big difference between how advertisers edit UGC ads vs how real creators actually edit. And consumers are getting better and better at sniffing out the fakes. In this ad, we’ve used: ✅ Combination of aroll and broll ✅ Combination of scripted and unscripted sections ✅ Different text styles ✅ No soundtrack (!!) All of which are small components, but together they make this feel like a piece of content you’d see on the organic feed - not just another UGC ad. There’s actually other versions of this where we use text other than the captions and/or no captions at all. In any case, the acid test we use on a LOT of our ad creative is “what would this script/shot/edit look like if it was done by an organic creator?” Keep on relentlessly asking this question and it’s impossible for your low production content not to get better.

Alex Cooper

14,596 views • 1 year ago

Stuck on ad ideas? Never again. With The Ultimate Mega List, you get: ✅ 250+ ad hooks ✅ 20+ visual hooks ✅ 2312 Ads Swipe File ✅ 20+ thumbnails ideas ✅ 45+ ad copy templates But here’s the catch: It’s available for the next 24 hours only. 1. Like + Comment "MEGA" 2. Follow Aniruddha Mishra (Ani) so I can DM Don’t miss it. Go grab it now! ♻️ Feel free to share with someone who needs this.

Stuck on ad ideas? Never again. With The Ultimate Mega List, you get: ✅ 250+ ad hooks ✅ 20+ visual hooks ✅ 2312 Ads Swipe File ✅ 20+ thumbnails ideas ✅ 45+ ad copy templates But here’s the catch: It’s available for the next 24 hours only. 1. Like + Comment "MEGA" 2. Follow Aniruddha Mishra (Ani) so I can DM Don’t miss it. Go grab it now! ♻️ Feel free to share with someone who needs this.

Aniruddha Mishra (Ani)

15,770 views • 1 year ago

$369,863,013 That's how much money is spent on Facebook Ads Every. Single. Day. But what creatives are getting the most spend? 🚨🚨 Introducing Creative OS Inspiration 🚨🚨 A curated collection of 50,000+ ad creatives you can explore to find your next winning ad inspiration. But it's more than just the creative... ✏️ Complete Copy 📱 Landing Page 📈 Performance Score You can save and share inspiration with your team or agency partners in one click. See a creative you want to use? Tap "Request" and our team of designers will create the template for you. So you can test ads directly inspired by your favorite brands. Never run out of ad creatives.....start today for free.

$369,863,013 That's how much money is spent on Facebook Ads Every. Single. Day. But what creatives are getting the most spend? 🚨🚨 Introducing Creative OS Inspiration 🚨🚨 A curated collection of 50,000+ ad creatives you can explore to find your next winning ad inspiration. But it's more than just the creative... ✏️ Complete Copy 📱 Landing Page 📈 Performance Score You can save and share inspiration with your team or agency partners in one click. See a creative you want to use? Tap "Request" and our team of designers will create the template for you. So you can test ads directly inspired by your favorite brands. Never run out of ad creatives.....start today for free.

CreativeOS

206,077 views • 1 year ago

UGC ads sucked life out of brands. ❌ Finding creators = slow ❌ Production costs = high ❌ Editing = time-consuming But this AI tool can make 100s of viral ads in minutes. It also: ✅ Writes viral ad scripts ✅ Generates catchy hooks ✅ Makes personalized UGC ads It's called MakeUGC ( and it is the #1 platform for making high-converting ads with AI. There are some excellent options too. ✔️ 150+ licensed avatars ✔️ 29+ languages, and ✔️ 20+ scene settings You can run A/B tests, analyze reach, and optimize for maximum conversions for $7/video. MakeUGC's AI isn't just a generic copywriter—it’s a specialist AI built on: → 10,000+ viral ad scripts → $25M+ in tracked revenue → Exact strategies brands use to scale Top brands like GMX and Brez are already boosting conversions with AI. When will you? I have created a step-by-step guide on making viral ads with AI. It costs $500, but for the next 24 hours, I am giving it away for FREE. Retweet this and comment "GUIDE" to get it.

UGC ads sucked life out of brands. ❌ Finding creators = slow ❌ Production costs = high ❌ Editing = time-consuming But this AI tool can make 100s of viral ads in minutes. It also: ✅ Writes viral ad scripts ✅ Generates catchy hooks ✅ Makes personalized UGC ads It's called MakeUGC ( and it is the #1 platform for making high-converting ads with AI. There are some excellent options too. ✔️ 150+ licensed avatars ✔️ 29+ languages, and ✔️ 20+ scene settings You can run A/B tests, analyze reach, and optimize for maximum conversions for $7/video. MakeUGC's AI isn't just a generic copywriter—it’s a specialist AI built on: → 10,000+ viral ad scripts → $25M+ in tracked revenue → Exact strategies brands use to scale Top brands like GMX and Brez are already boosting conversions with AI. When will you? I have created a step-by-step guide on making viral ads with AI. It costs $500, but for the next 24 hours, I am giving it away for FREE. Retweet this and comment "GUIDE" to get it.

Farah

81,158 views • 1 year ago

Today is the day. Since the start of this campaign, one message has been clear: Canadians want change. ✅ You want your hard-earned dollars to go further. ✅ You want safer streets and parks for your kids and grandkids. ✅ You want a self-reliant economy. ✅ You want seniors protected and respected. We’ve pledged to deliver — but we need you to make it happen. Vote Conservative. Vote to put Canada First -- For A Change. Let’s Bring It Home. 🇨🇦 #Ajax

Today is the day. Since the start of this campaign, one message has been clear: Canadians want change. ✅ You want your hard-earned dollars to go further. ✅ You want safer streets and parks for your kids and grandkids. ✅ You want a self-reliant economy. ✅ You want seniors protected and respected. We’ve pledged to deliver — but we need you to make it happen. Vote Conservative. Vote to put Canada First -- For A Change. Let’s Bring It Home. 🇨🇦 #Ajax

Greg Brady

54,816 views • 1 year ago

We've produced over 10,000 high-production ads and spent multiple 8 figures on these.. Our team compiled a 22-page guide on our biggest learnings and insights from our top performers. We’re revealing the concepts that outperformed all others and giving away our exact process. These frameworks alone helped scale our brands by up to 400% in less than 90 days... 📃 Structures/ Frameworks 🚀 Plug & Play Templates 🪝 Hooks Want our “High Impact High Prod Ads Guide”? → RThis post. → Comment “high production”. → Make sure we’re connected so I can share via DM.

We've produced over 10,000 high-production ads and spent multiple 8 figures on these.. Our team compiled a 22-page guide on our biggest learnings and insights from our top performers. We’re revealing the concepts that outperformed all others and giving away our exact process. These frameworks alone helped scale our brands by up to 400% in less than 90 days... 📃 Structures/ Frameworks 🚀 Plug & Play Templates 🪝 Hooks Want our “High Impact High Prod Ads Guide”? → RThis post. → Comment “high production”. → Make sure we’re connected so I can share via DM.

Loukas Hambi | D2C Creative

15,663 views • 2 years ago

PLAY OF THE DECADE 💎 Yday, I gave Dimitrov ML and he won 6-3 / 6-2. I am on an 24-0 POD run, which is a 100% win rate! 🔥 To get my next PLAY OF THE DECADE today, just LIKE + REPLY to this post and I'll DM it to you. ✅ Make sure you're following me so I can DM you.

PLAY OF THE DECADE 💎 Yday, I gave Dimitrov ML and he won 6-3 / 6-2. I am on an 24-0 POD run, which is a 100% win rate! 🔥 To get my next PLAY OF THE DECADE today, just LIKE + REPLY to this post and I'll DM it to you. ✅ Make sure you're following me so I can DM you.

Set Point 🎾

33,137 views • 6 months ago

the best way to create winning ads, is to build an ads library you can pull proven ideas from I just made a walkthrough on how to build an AI-powered FB ads library here’s what it can do: – scrape + store thousands of ads - categorize them by niche, video/image, etc – extract hooks from both visuals and transcripts – summarize the creative (background, characters, visuals, dialogue) in a clean, structured database once it’s built, you can: – steal proven hooks from top-performing ads – instantly repurpose ad angles without watching hours of content – generate brand-new creative ideas tailored to your product reply “ads” and I’ll DM you the walkthrough (must be following)

Tyler

34,266 views • 9 months ago

A few weeks ago, we released a resource which has everything you need to scale a brand from 0 to 8 figures. The exact framework which we used to generate over £200M for our clients in 2024. - Over 60,000 people viewed the post. - 800+ people commented asking our 0 to 8 Figure Creative Framework - 100s of people personally messaged me thanking us after they received it. This is a DTC goldmine (if I do say so myself) I’m still giving it away. If you want it as well… 1. Like this post 2. Comment “GROWTH” 3. Make sure you’re following so I can send you a copy!

Olly Hudson

33,497 views • 1 year ago

Trump was just asked if we would have US boots on the ground. His answer is unbelievable. “Well you know they always say boots on the ground. We aren’t afraid of boots on the ground… We aren’t afraid of it. We don’t mind saying it. We are going to make sure that country is run properly. This is a very dangerous attack… We are there now. We are ready to go again if we have to. We are going to run the country right… It’s going to make a lot of money.”

Trump was just asked if we would have US boots on the ground. His answer is unbelievable. “Well you know they always say boots on the ground. We aren’t afraid of boots on the ground… We aren’t afraid of it. We don’t mind saying it. We are going to make sure that country is run properly. This is a very dangerous attack… We are there now. We are ready to go again if we have to. We are going to run the country right… It’s going to make a lot of money.”

Ed Krassenstein

199,968 views • 6 months ago

And with that, it’s time to say goodbye to Halloween Horror Nights 34! This was a year for the books and one we will never forget. From the Creative team to the Scareactors to everyone in between, I want to give a huge thank you to those who brought this event to life! To all of our new and returning followers, thank you so much for your support of our account this season; it truly means the world to me! Thank you for everything HHN34, we can’t wait for 35! #HHN34 #HHN35 #HHN

And with that, it’s time to say goodbye to Halloween Horror Nights 34! This was a year for the books and one we will never forget. From the Creative team to the Scareactors to everyone in between, I want to give a huge thank you to those who brought this event to life! To all of our new and returning followers, thank you so much for your support of our account this season; it truly means the world to me! Thank you for everything HHN34, we can’t wait for 35! #HHN34 #HHN35 #HHN

HHNSpeculationMatt

13,296 views • 8 months ago

This is an AI powered creative strategist that identifies your competitors best performing ads, creates a brief and sends it to your creative team as a task in whatever project management tool you use. This is not a taste maker, it has no expensive opinions. It’s based on real ads that are being launched, and finding customers for your competitors. If your ads are falling flat, then you need this automation before Q4 starts. First there's a scheduled trigger at 7 a.m. every day. It uses the Foreplay API to automatically track your closest competitors as well as fast-growing brands in your niche. It finds the ads they kept turned on the longest, takes the copy, the video file itself, the transcript and an AI emotional analysis into a custom GPT trained on outlier ads. Then it creates a new task in ClickUp, Asana or Monday and sends it to your team in Slack. 2 days later, it asks for an update from your creative team in Slack And 7 days later, it sends you a direct message in Slack to let you know if your creative team shipped your new winning ad. This is data backed creative strategy built into agile creative sprints Use this to get ahead of your competitors, test less and launch more winning ads. If you want to learn how to build this, just comment 'API' and I'll send you the details for free.

This is an AI powered creative strategist that identifies your competitors best performing ads, creates a brief and sends it to your creative team as a task in whatever project management tool you use. This is not a taste maker, it has no expensive opinions. It’s based on real ads that are being launched, and finding customers for your competitors. If your ads are falling flat, then you need this automation before Q4 starts. First there's a scheduled trigger at 7 a.m. every day. It uses the Foreplay API to automatically track your closest competitors as well as fast-growing brands in your niche. It finds the ads they kept turned on the longest, takes the copy, the video file itself, the transcript and an AI emotional analysis into a custom GPT trained on outlier ads. Then it creates a new task in ClickUp, Asana or Monday and sends it to your team in Slack. 2 days later, it asks for an update from your creative team in Slack And 7 days later, it sends you a direct message in Slack to let you know if your creative team shipped your new winning ad. This is data backed creative strategy built into agile creative sprints Use this to get ahead of your competitors, test less and launch more winning ads. If you want to learn how to build this, just comment 'API' and I'll send you the details for free.

Jack Kavanagh

29,792 views • 10 months ago

UCONN HC Dan Hurley - Building a System/Identity - "Our system is how hard we play. How hard we get after people every single possession at both ends of the court & on the backboard." - "The number one thing you got to understand if you want to have a program that can sustainably be successful and have a chance to win every single night... It's hard to coach that way because it's fu**ing exhausting. To coach every single possession, every single day and when the losing team runs the line because every single drill we do there is a winner & a loser, when they get this close and miss that line, you better be there to call them out and make the whole team now run with them." - "If you want to start the game 6-0, like I start most games just because my team is ready to go because we go so hard every day."

UCONN HC Dan Hurley - Building a System/Identity - "Our system is how hard we play. How hard we get after people every single possession at both ends of the court & on the backboard." - "The number one thing you got to understand if you want to have a program that can sustainably be successful and have a chance to win every single night... It's hard to coach that way because it's fu**ing exhausting. To coach every single possession, every single day and when the losing team runs the line because every single drill we do there is a winner & a loser, when they get this close and miss that line, you better be there to call them out and make the whole team now run with them." - "If you want to start the game 6-0, like I start most games just because my team is ready to go because we go so hard every day."

James Light

162,268 views • 3 months ago

Canadian MP Charlie Angus: Donald, how many fights can you pick before you prove to the world that you lose every single one of them? You’ve kissed up to Putin, bowed down to him like an obedient Boy Scout. This guy is a war criminal, a disgrace. You’ve cozied up to North Korea, and yet your biggest threat in the world is Canada? You thought we were easy. You thought we were going to roll over, and we haven’t—and it’s freaking you out. That’s why you’re sending Peter Navarro out there. Donald, we want to go back to working with our neighbors, to working with the communities on the other side of the border that we’ve partnered with for generations—our friends, our neighbors. But if you’re going to make them our enemy, then we’re going to fight you the whole way. And you’re going to lose. You can’t even keep control of your own economy—it’s turning into a total circus. You need to understand, Donald, that the economy is bigger, broader, and smarter than your stupidity. If Canada is going to be the front line—well, we’ve always taken the dirty jobs in war, the thankless jobs, the ones with no glory. If defending democracy and the international rule of law has become a thankless job, then give it to Canadians. Because we’ll do it. And we’ll stand on the other side with our heads held high. So do what you’re going to do, Donald. But we’re ready.

Canadian MP Charlie Angus: Donald, how many fights can you pick before you prove to the world that you lose every single one of them? You’ve kissed up to Putin, bowed down to him like an obedient Boy Scout. This guy is a war criminal, a disgrace. You’ve cozied up to North Korea, and yet your biggest threat in the world is Canada? You thought we were easy. You thought we were going to roll over, and we haven’t—and it’s freaking you out. That’s why you’re sending Peter Navarro out there. Donald, we want to go back to working with our neighbors, to working with the communities on the other side of the border that we’ve partnered with for generations—our friends, our neighbors. But if you’re going to make them our enemy, then we’re going to fight you the whole way. And you’re going to lose. You can’t even keep control of your own economy—it’s turning into a total circus. You need to understand, Donald, that the economy is bigger, broader, and smarter than your stupidity. If Canada is going to be the front line—well, we’ve always taken the dirty jobs in war, the thankless jobs, the ones with no glory. If defending democracy and the international rule of law has become a thankless job, then give it to Canadians. Because we’ll do it. And we’ll stand on the other side with our heads held high. So do what you’re going to do, Donald. But we’re ready.

Acyn

142,615 views • 1 year ago