KCBD NewsChannel11

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The South Plains most watched news, weather and sports. KCBD-TV, NBC Affiliate in Lubbock, TX.

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KCBD NewsChannel11

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Jacob Rodriguez when asked about the national narrative surrounding Texas Tech utilizing NIL. #WreckEm

NiJaree Canady signing autographs after the welcome back to Lubbock #WreckEm

"And the Victory Bells ring out" 🎶❤️🖤

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Gerry Glasco's response when asked about the interaction with NiJa Canady in the dugout during game one:

WATCH: Gerry Glasco's opening statement following Texas Tech's loss to Texas 🥎

Gerry Glasco's opening statement after losing the national title to Texas 🥎

Gerry Glasco's opening statement following a win over UCLA. The Red Raiders are back on the field tomorrow.

Red Raider Outfitter owner Stephen Spiegelberg said multiple times they were told by Colorado they were "not interested."

WATCH: Gerry Glasco gives an opening statement after losing to Texas.

WATCH: "We're the Cinderella of Lubbock, Texas, and they love us in Lubbock, Texas" 👏

WATCH: Emily Hopson explains her decision not to shake Texas Tech President Lawrence Schovanec's hand at graduation this past weekend.

WATCH: Triple J Chophouse-Brewery continues the tradition of the "Turning of the Horns" ahead of the WCWS Championship Series between Texas and Texas Tech!

WATCH: Victoria Valdez speaks about scoring from second, running by Glasco's stop sign.

Joey McGuire opened his weekly press conference by sharing the sad news of a Red Raider fan's death this past Saturday. 💔

WATCH: A Bowling First in Lubbock: Dylan Macon bowls a perfect 900

Wow! Check out this time lapse video of last night's severe storms from downtown Lubbock. Thanks to Lauryn Evans for sharing!

The Red Raiders were asked to describe what Lubbock means to them in one word to someone who has never been. Joey McGuire had more than one. 👆

This morning, the Texas Tech Air Force ROTC hosted its annual 9/11 Memorial Stair Climb to pay tribute to those who lost their lives during the terrorist attacks on the World Trade Center on Sept. 11, 2001.

Josh Jung spoke about catching the first-pitch on Texas Tech Night from Texas Tech Basketball's Grant McCasland and about Texas Tech Softball's first WCWS appearance ever. #WreckEm

Gerry Glasco was asked about tomorrow's historic game three that will give either program its first softball national title.

WATCH: Texas Tech's Gerry Glasco speaks about the NIL landscape including how often Nija Canady's deal is talked about.

WATCH: A Frenship student got a wonderful surprise today! Her brother is home after being deployed to Syria. @BMichalesonNews was there for the heartfelt homecoming and will have the full story tonight at ten: