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Lord Sugar

@Lord_Sugar • 4,440,085 subscribers

Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.

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Over the past 20 years you have seen me invest over £3million in new business start-ups through #TheApprentice. How would YOU like to be the next? If you have a winning business plan and reckon you can handle the heat in the boardroom, apply here 👉

Over the past 20 years you have seen me invest over £3million in new business start-ups through #TheApprentice. How would YOU like to be the next? If you have a winning business plan and reckon you can handle the heat in the boardroom, apply here 👉

29,110 Aufrufe

I went into town for a bit of peace and quiet.

I went into town for a bit of peace and quiet.

1,336,748 Aufrufe

🫵 Do you want to be my new business partner? Apply for #TheApprentice Series 22 at 👉

🫵 Do you want to be my new business partner? Apply for #TheApprentice Series 22 at 👉

34,655 Aufrufe

Here I am in action

Here I am in action

110,766 Aufrufe

Following us to Sardinia

Following us to Sardinia

159,515 Aufrufe

Here in London and Essex there seems to be no let-up in the hot weather 🥵. However, there IS an answer - ADL Air Conditioning by #TheApprentice Dean. For full info and photos of installations go to 👉

Here in London and Essex there seems to be no let-up in the hot weather 🥵. However, there IS an answer - ADL Air Conditioning by #TheApprentice Dean. For full info and photos of installations go to 👉

147,970 Aufrufe

Spilling the WFH secrets of remote workers everywhere 🤫 #TheApprentice

Spilling the WFH secrets of remote workers everywhere 🤫 #TheApprentice

864,106 Aufrufe

Visit to Pompei. Glad I went there but once you have seen one old wall you seen them all.

Visit to Pompei. Glad I went there but once you have seen one old wall you seen them all.

1,384,199 Aufrufe

34 YEARS AGO - Back in 1992 I launched the Amstrad Notepad, a simple-to-use forerunner of the present-day laptop. To make things easy it had four colour-coded keys providing instant access to the built-in apps: wordprocessor, calculator, diary and address book. I wrote the introduction in the userbook myself, stating, 'If you can't use this new computer in five minutes, you can have your money back.' Check out the Amstrad Nostalgia Website 👉

34 YEARS AGO - Back in 1992 I launched the Amstrad Notepad, a simple-to-use forerunner of the present-day laptop. To make things easy it had four colour-coded keys providing instant access to the built-in apps: wordprocessor, calculator, diary and address book. I wrote the introduction in the userbook myself, stating, 'If you can't use this new computer in five minutes, you can have your money back.' Check out the Amstrad Nostalgia Website 👉

156,651 Aufrufe

Yes, it started with 16 extra channels, now there are hundreds.

Yes, it started with 16 extra channels, now there are hundreds.

117,868 Aufrufe

Landing today at Boca Raton airport.

Landing today at Boca Raton airport.

162,034 Aufrufe

Tomorrow’s task is creating a new brand of bottled water. Brand names and logos can make or break a product, as we saw a few series ago 🙈 #TheApprentice 🫵 Thursdays 9pm BBC One and BBC iPlayer

90,334 Aufrufe

Guess who's back... 👀👔 Watch brand-new #TheApprentice on #BBCOne and #iPlayer from 1 Feb at 9pm 🫵

275,695 Aufrufe

Just 3 days to go until... THE INTERVIEWS 😫 #TheApprentice

Just 3 days to go until... THE INTERVIEWS 😫 #TheApprentice

59,295 Aufrufe

#TheApprentice. Tomorrow. The Final 🫵

#TheApprentice. Tomorrow. The Final 🫵

57,041 Aufrufe

FAKE FAKE FAKE. Another one of these fake AI videos. Beware of these and don't be fooled. It's not me - it's a scam ❌

FAKE FAKE FAKE. Another one of these fake AI videos. Beware of these and don't be fooled. It's not me - it's a scam ❌

98,963 Aufrufe

Alright pop pickers, up to number 7 this week is Chique, with Le Frique #TheApprentice

Alright pop pickers, up to number 7 this week is Chique, with Le Frique #TheApprentice

41,715 Aufrufe

Next week the teams must tap into the bottled water market and come up with a new brand... Peckham Spring anyone? 🥤 They also have to create a TV ad and social-media campaign. During every series a candidate emerges who reckons they're a budding Martin Scorsese - who is your money on this year? #TheApprentice 🫵 Thursdays 9pm BBC One and BBC iPlayer

47,624 Aufrufe

COMING SOON! #TheApprentice #series20 🫵

COMING SOON! #TheApprentice #series20 🫵

52,097 Aufrufe

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Can you handle the heat in The Boardroom? 🫵 I’m looking for candidates for Series 22 of #TheApprentice APPLY NOW at 👉

Can you handle the heat in The Boardroom? 🫵 I’m looking for candidates for Series 22 of #TheApprentice APPLY NOW at 👉

150,720 Aufrufe • vor 21 Tagen

On 13th September Jamie Redknapp stated on Sky Sports that I left Tottenham ‘in a mess’ when I sold the club to Daniel Levy. Tonight, during Sky’s Bournemouth v Fulham coverage, Redknapp has made a full apology and has retracted this false allegation. Also, by way of a further apology, a donation of £10,000 has been made to Great Ormond Street Hospital Great Ormond Street Hospital Charity Redknapp said: “I mentioned that Lord Sugar had left the club ‘in a mess’. I just want to make clear that he stabilised the club and invested heavily during his time as chairman. When he took over in 1991 Spurs were close to bankruptcy, and by the time he stepped away the financial position had been turned around. He also put significant money into the team and facilities. I apologise to Lord Sugar and his family for any misunderstanding and for any distress caused, and am happy to set the record straight.”

On 13th September Jamie Redknapp stated on Sky Sports that I left Tottenham ‘in a mess’ when I sold the club to Daniel Levy. Tonight, during Sky’s Bournemouth v Fulham coverage, Redknapp has made a full apology and has retracted this false allegation. Also, by way of a further apology, a donation of £10,000 has been made to Great Ormond Street Hospital Great Ormond Street Hospital Charity Redknapp said: “I mentioned that Lord Sugar had left the club ‘in a mess’. I just want to make clear that he stabilised the club and invested heavily during his time as chairman. When he took over in 1991 Spurs were close to bankruptcy, and by the time he stepped away the financial position had been turned around. He also put significant money into the team and facilities. I apologise to Lord Sugar and his family for any misunderstanding and for any distress caused, and am happy to set the record straight.”

2,824,952 Aufrufe • vor 1 Jahr

The robot is cutting the grass

The robot is cutting the grass

271,657 Aufrufe • vor 1 Monat

I'm chatting to #TheApprentice winner #Karishma. The $64,000 question...

I'm chatting to #TheApprentice winner #Karishma. The $64,000 question...

1,179,397 Aufrufe • vor 6 Monaten

My visit to Gt Masingtom today coincided with an antique car exhibition

My visit to Gt Masingtom today coincided with an antique car exhibition

69,276 Aufrufe • vor 16 Tagen

Dr Leah clinics have won numerous awards including Best Cosmetic Clinic London, Most Trusted Cosmetic Clinic, the Safety in Beauty Diamond Award, and many many more. #TheApprentice winner Dr Leah has now launched her cosmetic treatment guide - The Ageless Blueprint - which is officially available to download! Dr Leah: 'After 14 years in aesthetics, I’ve put everything I wish patients knew before spending money on cosmetic treatments into one honest guide. Which treatments work, which don’t, what’s worth your money — and my ratings out of 10. No paid inclusions. No industry influence. Just my honest opinion.' Invest in this guide before spending hundreds or thousands on cosmetic treatment! Download here 👉

Dr Leah clinics have won numerous awards including Best Cosmetic Clinic London, Most Trusted Cosmetic Clinic, the Safety in Beauty Diamond Award, and many many more. #TheApprentice winner Dr Leah has now launched her cosmetic treatment guide - The Ageless Blueprint - which is officially available to download! Dr Leah: 'After 14 years in aesthetics, I’ve put everything I wish patients knew before spending money on cosmetic treatments into one honest guide. Which treatments work, which don’t, what’s worth your money — and my ratings out of 10. No paid inclusions. No industry influence. Just my honest opinion.' Invest in this guide before spending hundreds or thousands on cosmetic treatment! Download here 👉

57,245 Aufrufe • vor 14 Tagen

Whenever it comes to Interviews week, my mind goes back to the dear departed Stuart Baggs - RIP. Such a great character on #TheApprentice

Whenever it comes to Interviews week, my mind goes back to the dear departed Stuart Baggs - RIP. Such a great character on #TheApprentice

687,513 Aufrufe • vor 6 Monaten

38 YEARS AGO: It wasn't all golden days at Amstrad. In 1988, after the amazing of success of the IBM-compatible PC1512, we launched our next generation PC - the 2000 series. It turned out a disaster because our component suppliers, Seagate and Western Digital, shipped us faulty hard-disk units. Yes we eventually sued them and got £millions in compensation but the reputational damage was done. Read part of the tale in my autobiography here 👉 For the full story, including a complete miscarriage of justice at Orange County court, you'll have to get the book. As I summed it up: "That’s the American judicial system for you. You can understand why someone like O. J. Simpson got off scot-free."

38 YEARS AGO: It wasn't all golden days at Amstrad. In 1988, after the amazing of success of the IBM-compatible PC1512, we launched our next generation PC - the 2000 series. It turned out a disaster because our component suppliers, Seagate and Western Digital, shipped us faulty hard-disk units. Yes we eventually sued them and got £millions in compensation but the reputational damage was done. Read part of the tale in my autobiography here 👉 For the full story, including a complete miscarriage of justice at Orange County court, you'll have to get the book. As I summed it up: "That’s the American judicial system for you. You can understand why someone like O. J. Simpson got off scot-free."

120,372 Aufrufe • vor 1 Monat

I am back in my old hunting ground if Hong Kong.The last time I was here was 30 odd years ago. I worked it out I have been to HK at least 45 times in the past. I am staying in the Peninsula hotel in the same room I occupied all those years ago. The major changes I have noticed is that the main land Chinese people are the majority here now. The sky line once illuminated with signs of Sony ,Canon,Nikon,Philips and Panasonic are totally dominated by Chinese companies. However it has been great to come back.

I am back in my old hunting ground if Hong Kong.The last time I was here was 30 odd years ago. I worked it out I have been to HK at least 45 times in the past. I am staying in the Peninsula hotel in the same room I occupied all those years ago. The major changes I have noticed is that the main land Chinese people are the majority here now. The sky line once illuminated with signs of Sony ,Canon,Nikon,Philips and Panasonic are totally dominated by Chinese companies. However it has been great to come back.

1,609,325 Aufrufe • vor 1 Jahr

I’m 79 today and I’ve decided to join TikTok. You can follow me at

I’m 79 today and I’ve decided to join TikTok. You can follow me at

501,629 Aufrufe • vor 6 Monaten

So tomorrow we play Norway in the World Cup QF ⚽️ I remember when they beat us 45 years ago... not so much the game but the Norwegian commentator 🤣

So tomorrow we play Norway in the World Cup QF ⚽️ I remember when they beat us 45 years ago... not so much the game but the Norwegian commentator 🤣

186,143 Aufrufe • vor 3 Monaten

40 YEARS AGO TODAY - On 7 Apr 1986 I announced that Amstrad had bought, from Sir Clive Sinclair, the worldwide rights to sell and manufacture all existing and future Sinclair computer products, together with Sinclair's intellectual property rights. It was a momentous day for me.

40 YEARS AGO TODAY - On 7 Apr 1986 I announced that Amstrad had bought, from Sir Clive Sinclair, the worldwide rights to sell and manufacture all existing and future Sinclair computer products, together with Sinclair's intellectual property rights. It was a momentous day for me.

296,936 Aufrufe • vor 6 Monaten

THIS is how you present to a room of people 👏 #TheApprentice #PublicSpeaking #PresentingSkills

THIS is how you present to a room of people 👏 #TheApprentice #PublicSpeaking #PresentingSkills

264,911 Aufrufe • vor 6 Monaten

Back in training playing through back pain

Back in training playing through back pain

70,559 Aufrufe • vor 1 Monat

Rapidfire questions to Lord Sugar from Amstrad Digital

Rapidfire questions to Lord Sugar from Amstrad Digital

90,324 Aufrufe • vor 2 Monaten

This is my new AC Cobra replica with automatic gearbox

This is my new AC Cobra replica with automatic gearbox

1,572,999 Aufrufe • vor 3 Jahren

37 YEARS AGO! Amstrad released the UK’s first mass-produced BSkyB satellite dishes and receivers to pick up the brand new Sky TV broadcasts. This after Rupert Murdoch and I had launched Sky the previous June. Amstrad had 8 months to produce the hardware but we did it on time.

295,302 Aufrufe • vor 8 Monaten

Coming back from the Isle of Wight.

Coming back from the Isle of Wight.

194,939 Aufrufe • vor 5 Monaten

The story of how I signed Jürgen Klinsmann for Spurs after World Cup '94 ⚽️ #THFC #COYS

The story of how I signed Jürgen Klinsmann for Spurs after World Cup '94 ⚽️ #THFC #COYS

155,395 Aufrufe • vor 4 Monaten

#TheApprentice: Bov Boys edition 👊 #thebovboys

#TheApprentice: Bov Boys edition 👊 #thebovboys

226,149 Aufrufe • vor 6 Monaten