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Lord Sugar

@Lord_Sugar • 4,457,703 subscribers

Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.

Shorts

Following us to Sardinia

Following us to Sardinia

159,515 просмотров

Here in London and Essex there seems to be no let-up in the hot weather 🥵. However, there IS an answer - ADL Air Conditioning by #TheApprentice Dean. For full info and photos of installations go to 👉

Here in London and Essex there seems to be no let-up in the hot weather 🥵. However, there IS an answer - ADL Air Conditioning by #TheApprentice Dean. For full info and photos of installations go to 👉

147,510 просмотров

I went into town for a bit of peace and quiet.

I went into town for a bit of peace and quiet.

1,336,748 просмотров

34 YEARS AGO - Back in 1992 I launched the Amstrad Notepad, a simple-to-use forerunner of the present-day laptop. To make things easy it had four colour-coded keys providing instant access to the built-in apps: wordprocessor, calculator, diary and address book. I wrote the introduction in the userbook myself, stating, 'If you can't use this new computer in five minutes, you can have your money back.' Check out the Amstrad Nostalgia Website 👉

34 YEARS AGO - Back in 1992 I launched the Amstrad Notepad, a simple-to-use forerunner of the present-day laptop. To make things easy it had four colour-coded keys providing instant access to the built-in apps: wordprocessor, calculator, diary and address book. I wrote the introduction in the userbook myself, stating, 'If you can't use this new computer in five minutes, you can have your money back.' Check out the Amstrad Nostalgia Website 👉

156,594 просмотров

Spilling the WFH secrets of remote workers everywhere 🤫 #TheApprentice

Spilling the WFH secrets of remote workers everywhere 🤫 #TheApprentice

864,087 просмотров

Visit to Pompei. Glad I went there but once you have seen one old wall you seen them all.

Visit to Pompei. Glad I went there but once you have seen one old wall you seen them all.

1,384,175 просмотров

Yes, it started with 16 extra channels, now there are hundreds.

Yes, it started with 16 extra channels, now there are hundreds.

117,410 просмотров

Landing today at Boca Raton airport.

Landing today at Boca Raton airport.

162,034 просмотров

Tomorrow’s task is creating a new brand of bottled water. Brand names and logos can make or break a product, as we saw a few series ago 🙈 #TheApprentice 🫵 Thursdays 9pm BBC One and BBC iPlayer

90,334 просмотров

#TheApprentice. Tomorrow. The Final 🫵

#TheApprentice. Tomorrow. The Final 🫵

57,041 просмотров

Just 3 days to go until... THE INTERVIEWS 😫 #TheApprentice

Just 3 days to go until... THE INTERVIEWS 😫 #TheApprentice

59,271 просмотров

Guess who's back... 👀👔 Watch brand-new #TheApprentice on #BBCOne and #iPlayer from 1 Feb at 9pm 🫵

275,695 просмотров

Alright pop pickers, up to number 7 this week is Chique, with Le Frique #TheApprentice

Alright pop pickers, up to number 7 this week is Chique, with Le Frique #TheApprentice

41,715 просмотров

FAKE FAKE FAKE. Another one of these fake AI videos. Beware of these and don't be fooled. It's not me - it's a scam ❌

FAKE FAKE FAKE. Another one of these fake AI videos. Beware of these and don't be fooled. It's not me - it's a scam ❌

98,963 просмотров

Next week the teams must tap into the bottled water market and come up with a new brand... Peckham Spring anyone? 🥤 They also have to create a TV ad and social-media campaign. During every series a candidate emerges who reckons they're a budding Martin Scorsese - who is your money on this year? #TheApprentice 🫵 Thursdays 9pm BBC One and BBC iPlayer

47,611 просмотров

COMING SOON! #TheApprentice #series20 🫵

COMING SOON! #TheApprentice #series20 🫵

52,097 просмотров

Applications will be closing soon for NEXT YEAR'S #TheApprentice. If you have a great business plan and reckon you can handle the heat in The Boardroom, apply here 👉

Applications will be closing soon for NEXT YEAR'S #TheApprentice. If you have a great business plan and reckon you can handle the heat in The Boardroom, apply here 👉

49,177 просмотров

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I'm chatting to #TheApprentice winner #Karishma. The $64,000 question...

I'm chatting to #TheApprentice winner #Karishma. The $64,000 question...

1,179,397 просмотров • 4 месяцев назад

On 13th September Jamie Redknapp stated on Sky Sports that I left Tottenham ‘in a mess’ when I sold the club to Daniel Levy. Tonight, during Sky’s Bournemouth v Fulham coverage, Redknapp has made a full apology and has retracted this false allegation. Also, by way of a further apology, a donation of £10,000 has been made to Great Ormond Street Hospital Great Ormond Street Hospital Charity Redknapp said: “I mentioned that Lord Sugar had left the club ‘in a mess’. I just want to make clear that he stabilised the club and invested heavily during his time as chairman. When he took over in 1991 Spurs were close to bankruptcy, and by the time he stepped away the financial position had been turned around. He also put significant money into the team and facilities. I apologise to Lord Sugar and his family for any misunderstanding and for any distress caused, and am happy to set the record straight.”

On 13th September Jamie Redknapp stated on Sky Sports that I left Tottenham ‘in a mess’ when I sold the club to Daniel Levy. Tonight, during Sky’s Bournemouth v Fulham coverage, Redknapp has made a full apology and has retracted this false allegation. Also, by way of a further apology, a donation of £10,000 has been made to Great Ormond Street Hospital Great Ormond Street Hospital Charity Redknapp said: “I mentioned that Lord Sugar had left the club ‘in a mess’. I just want to make clear that he stabilised the club and invested heavily during his time as chairman. When he took over in 1991 Spurs were close to bankruptcy, and by the time he stepped away the financial position had been turned around. He also put significant money into the team and facilities. I apologise to Lord Sugar and his family for any misunderstanding and for any distress caused, and am happy to set the record straight.”

2,824,548 просмотров • 11 месяцев назад

Rapidfire questions to Lord Sugar from Amstrad Digital

Rapidfire questions to Lord Sugar from Amstrad Digital

90,324 просмотров • 13 дней назад

Whenever it comes to Interviews week, my mind goes back to the dear departed Stuart Baggs - RIP. Such a great character on #TheApprentice

Whenever it comes to Interviews week, my mind goes back to the dear departed Stuart Baggs - RIP. Such a great character on #TheApprentice

687,449 просмотров • 4 месяцев назад

I am back in my old hunting ground if Hong Kong.The last time I was here was 30 odd years ago. I worked it out I have been to HK at least 45 times in the past. I am staying in the Peninsula hotel in the same room I occupied all those years ago. The major changes I have noticed is that the main land Chinese people are the majority here now. The sky line once illuminated with signs of Sony ,Canon,Nikon,Philips and Panasonic are totally dominated by Chinese companies. However it has been great to come back.

I am back in my old hunting ground if Hong Kong.The last time I was here was 30 odd years ago. I worked it out I have been to HK at least 45 times in the past. I am staying in the Peninsula hotel in the same room I occupied all those years ago. The major changes I have noticed is that the main land Chinese people are the majority here now. The sky line once illuminated with signs of Sony ,Canon,Nikon,Philips and Panasonic are totally dominated by Chinese companies. However it has been great to come back.

1,609,252 просмотров • 1 год назад

So tomorrow we play Norway in the World Cup QF ⚽️ I remember when they beat us 45 years ago... not so much the game but the Norwegian commentator 🤣

So tomorrow we play Norway in the World Cup QF ⚽️ I remember when they beat us 45 years ago... not so much the game but the Norwegian commentator 🤣

186,041 просмотров • 1 месяц назад

I’m 79 today and I’ve decided to join TikTok. You can follow me at

I’m 79 today and I’ve decided to join TikTok. You can follow me at

501,525 просмотров • 5 месяцев назад

40 YEARS AGO TODAY - On 7 Apr 1986 I announced that Amstrad had bought, from Sir Clive Sinclair, the worldwide rights to sell and manufacture all existing and future Sinclair computer products, together with Sinclair's intellectual property rights. It was a momentous day for me.

40 YEARS AGO TODAY - On 7 Apr 1986 I announced that Amstrad had bought, from Sir Clive Sinclair, the worldwide rights to sell and manufacture all existing and future Sinclair computer products, together with Sinclair's intellectual property rights. It was a momentous day for me.

296,903 просмотров • 4 месяцев назад

Landing Nice today

Landing Nice today

110,999 просмотров • 1 месяц назад

THIS is how you present to a room of people 👏 #TheApprentice #PublicSpeaking #PresentingSkills

THIS is how you present to a room of people 👏 #TheApprentice #PublicSpeaking #PresentingSkills

264,763 просмотров • 4 месяцев назад

Shop 👉 You can follow Karishma on and #TheApprentice

Shop 👉 You can follow Karishma on and #TheApprentice

83,275 просмотров • 1 месяц назад

The story of how I signed Jürgen Klinsmann for Spurs after World Cup '94 ⚽️ #THFC #COYS

The story of how I signed Jürgen Klinsmann for Spurs after World Cup '94 ⚽️ #THFC #COYS

155,395 просмотров • 2 месяцев назад

On the Jeremy Kyle Breakfast Show he spoke to Harry Wilkinson, Head of Policy for the Global Warming Policy Foundation. Jeremy asked Harry what the answer is to the increasingly hot weather? His reply? Get air conditioning. There you have it. Get in touch with #TheApprentice winner Dean for Air Conditioning by ADL – for a cool summer (and a warm winter) indoors. For full info and photos of installations go to 👉 to get a quote (Essex & London area).

On the Jeremy Kyle Breakfast Show he spoke to Harry Wilkinson, Head of Policy for the Global Warming Policy Foundation. Jeremy asked Harry what the answer is to the increasingly hot weather? His reply? Get air conditioning. There you have it. Get in touch with #TheApprentice winner Dean for Air Conditioning by ADL – for a cool summer (and a warm winter) indoors. For full info and photos of installations go to 👉 to get a quote (Essex & London area).

118,873 просмотров • 2 месяцев назад

Coming back from the Isle of Wight.

Coming back from the Isle of Wight.

194,903 просмотров • 4 месяцев назад

37 YEARS AGO! Amstrad released the UK’s first mass-produced BSkyB satellite dishes and receivers to pick up the brand new Sky TV broadcasts. This after Rupert Murdoch and I had launched Sky the previous June. Amstrad had 8 months to produce the hardware but we did it on time.

295,302 просмотров • 6 месяцев назад

This is my new AC Cobra replica with automatic gearbox

This is my new AC Cobra replica with automatic gearbox

1,572,953 просмотров • 3 лет назад

TONIGHT on #TheApprentice, bad spelling has always been one of my pet hates 😸 Lawrence: [Chic] How would you usually spell it? Karishma: C, H, I, C. Lawrence: Oh, like chic? 9pm BBC One and BBC iPlayer 🫵

TONIGHT on #TheApprentice, bad spelling has always been one of my pet hates 😸 Lawrence: [Chic] How would you usually spell it? Karishma: C, H, I, C. Lawrence: Oh, like chic? 9pm BBC One and BBC iPlayer 🫵

216,810 просмотров • 5 месяцев назад

#TheApprentice: Bov Boys edition 👊 #thebovboys

#TheApprentice: Bov Boys edition 👊 #thebovboys

226,149 просмотров • 5 месяцев назад

I was on a Channel 5 programme at the weekend (I'm on from 1:24:30). Interesting to see footage from the first ever episode of #TheApprentice

I was on a Channel 5 programme at the weekend (I'm on from 1:24:30). Interesting to see footage from the first ever episode of #TheApprentice

75,784 просмотров • 1 месяц назад

Yes you are right. The lack of games did for it. Unfortunately you were always at the mercy of the games writers and producers.

Yes you are right. The lack of games did for it. Unfortunately you were always at the mercy of the games writers and producers.

122,557 просмотров • 3 месяцев назад