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Sports Business Journal

@SBJ • 147,841 subscribers

At the epicenter of the sports industry.

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The highly anticipated NASCAR 25 video game now has a release date: October 14 for PS5 and XBOX Series X/S. It marks the racing brand's first video game since 2021 and the first-ever console video game from @iracing.

169,133 просмотров

𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

31,970 просмотров

From dancing in the stands to winning on the court 🎾 CoCo Gauff is now the US Open Women's Singles Champion.

From dancing in the stands to winning on the court 🎾 CoCo Gauff is now the US Open Women's Singles Champion.

122,143 просмотров

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

20,100 просмотров

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"We've put a large focus on trying to be the number one NBA team in Mexico." Dallas Mavericks SVP of Strategy Kyle Burkhardt made their global ambitions crystal clear at SBJ's AXIS DRIVE Summit 2026. The Mavs aren't just building a fanbase in Mexico — they're going after the top spot.

"We've put a large focus on trying to be the number one NBA team in Mexico." Dallas Mavericks SVP of Strategy Kyle Burkhardt made their global ambitions crystal clear at SBJ's AXIS DRIVE Summit 2026. The Mavs aren't just building a fanbase in Mexico — they're going after the top spot.

Sports Business Journal

16,280 просмотров • 11 дней назад

Lou Williams says Steve Ballmer renovated nearly 500 public basketball courts across Los Angeles with one goal: He knew he couldn’t turn Lakers fans into Clippers fans. So, he went after the next generation. Put Clippers courts in neighborhoods. Build the connection early. Create fans from the ground up. “All they know is Clippers.” (via@undergrndlounge)

Lou Williams says Steve Ballmer renovated nearly 500 public basketball courts across Los Angeles with one goal: He knew he couldn’t turn Lakers fans into Clippers fans. So, he went after the next generation. Put Clippers courts in neighborhoods. Build the connection early. Create fans from the ground up. “All they know is Clippers.” (via@undergrndlounge)

Sports Business Journal

23,621 просмотров • 1 месяц назад

"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation

"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation

Sports Business Journal

268,627 просмотров • 1 год назад

A new era in Buffalo has arrived 🏈 SBJ's Bret McCormick goes inside the Bills' transformative new Highmark Stadium — taking you through the vision, the build, and what it all means for one of the NFL's most passionate fanbases. The wait is almost over.

A new era in Buffalo has arrived 🏈 SBJ's Bret McCormick goes inside the Bills' transformative new Highmark Stadium — taking you through the vision, the build, and what it all means for one of the NFL's most passionate fanbases. The wait is almost over.

Sports Business Journal

15,544 просмотров • 1 месяц назад

"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards

"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards

Sports Business Journal

137,512 просмотров • 3 лет назад

All eyes will be on what's happening in New Jersey this weekend, especially for this former U.S. Soccer Men's National Team star, Tony Meola. The HOF goalkeeper grew up just miles from this stadium — now it's hosting the biggest game on Earth. New Jersey, this is your moment. Spain 🇪🇸 vs Argentina 🇦🇷 — who you got?

All eyes will be on what's happening in New Jersey this weekend, especially for this former U.S. Soccer Men's National Team star, Tony Meola. The HOF goalkeeper grew up just miles from this stadium — now it's hosting the biggest game on Earth. New Jersey, this is your moment. Spain 🇪🇸 vs Argentina 🇦🇷 — who you got?

Sports Business Journal

16,214 просмотров • 2 месяцев назад

Dallas Wings star Paige Bueckers addressed the lack of black women as head coaches in the WNBA. A stat worth sitting with: this is the first season since 2020 that the WNBA has had no Black women in head coaching positions — down from 3 in 2022.

Dallas Wings star Paige Bueckers addressed the lack of black women as head coaches in the WNBA. A stat worth sitting with: this is the first season since 2020 that the WNBA has had no Black women in head coaching positions — down from 3 in 2022.

Sports Business Journal

15,579 просмотров • 2 месяцев назад

Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:

Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:

Sports Business Journal

30,213 просмотров • 7 месяцев назад

How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:

How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:

Sports Business Journal

23,994 просмотров • 6 месяцев назад

Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:

Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:

Sports Business Journal

15,920 просмотров • 1 год назад

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS

Sports Business Journal

16,389 просмотров • 2 лет назад

Women's hoops is breaking barriers with a record-setting 15,424 fans at the Ally Tipoff in Charlotte, the most-attended regular-season women’s college basketball game in NC history 🏀 Check out this inside look at the historic event ⬇️

Women's hoops is breaking barriers with a record-setting 15,424 fans at the Ally Tipoff in Charlotte, the most-attended regular-season women’s college basketball game in NC history 🏀 Check out this inside look at the historic event ⬇️

Sports Business Journal

13,797 просмотров • 1 год назад

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS

Sports Business Journal

13,428 просмотров • 2 лет назад

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