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Sports Business Journal

@SBJ • 147,160 subscribers

At the epicenter of the sports industry.

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The highly anticipated NASCAR 25 video game now has a release date: October 14 for PS5 and XBOX Series X/S. It marks the racing brand's first video game since 2021 and the first-ever console video game from @iracing.

169,133 views

𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

31,970 views

From dancing in the stands to winning on the court 🎾 CoCo Gauff is now the US Open Women's Singles Champion.

From dancing in the stands to winning on the court 🎾 CoCo Gauff is now the US Open Women's Singles Champion.

122,143 views

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

20,100 views

Videos

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"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation

"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation

Sports Business Journal

268,627 views • 1 year ago

A new era in Buffalo has arrived 🏈 SBJ's Bret McCormick goes inside the Bills' transformative new Highmark Stadium — taking you through the vision, the build, and what it all means for one of the NFL's most passionate fanbases. The wait is almost over.

A new era in Buffalo has arrived 🏈 SBJ's Bret McCormick goes inside the Bills' transformative new Highmark Stadium — taking you through the vision, the build, and what it all means for one of the NFL's most passionate fanbases. The wait is almost over.

Sports Business Journal

15,544 views • 1 month ago

All eyes will be on what's happening in New Jersey this weekend, especially for this former U.S. Soccer Men's National Team star, Tony Meola. The HOF goalkeeper grew up just miles from this stadium — now it's hosting the biggest game on Earth. New Jersey, this is your moment. Spain 🇪🇸 vs Argentina 🇦🇷 — who you got?

All eyes will be on what's happening in New Jersey this weekend, especially for this former U.S. Soccer Men's National Team star, Tony Meola. The HOF goalkeeper grew up just miles from this stadium — now it's hosting the biggest game on Earth. New Jersey, this is your moment. Spain 🇪🇸 vs Argentina 🇦🇷 — who you got?

Sports Business Journal

16,214 views • 1 month ago

Dallas Wings star Paige Bueckers addressed the lack of black women as head coaches in the WNBA. A stat worth sitting with: this is the first season since 2020 that the WNBA has had no Black women in head coaching positions — down from 3 in 2022.

Dallas Wings star Paige Bueckers addressed the lack of black women as head coaches in the WNBA. A stat worth sitting with: this is the first season since 2020 that the WNBA has had no Black women in head coaching positions — down from 3 in 2022.

Sports Business Journal

15,579 views • 1 month ago

"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards

"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards

Sports Business Journal

137,512 views • 3 years ago

Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:

Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:

Sports Business Journal

30,213 views • 7 months ago

How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:

How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:

Sports Business Journal

23,994 views • 5 months ago

Liz Gray, Global Co-Head Brand Consulting at CAA, highlighted the increased focus on data and analytics to measure entire sponsorship portfolios 📈 She emphasized adapting to changing audience demographics and media consumption, especially in women's sports. #SBJBIS

Sports Business Journal

20,884 views • 2 years ago

Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:

Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:

Sports Business Journal

15,920 views • 1 year ago

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS

Sports Business Journal

16,388 views • 2 years ago

Women's hoops is breaking barriers with a record-setting 15,424 fans at the Ally Tipoff in Charlotte, the most-attended regular-season women’s college basketball game in NC history 🏀 Check out this inside look at the historic event ⬇️

Women's hoops is breaking barriers with a record-setting 15,424 fans at the Ally Tipoff in Charlotte, the most-attended regular-season women’s college basketball game in NC history 🏀 Check out this inside look at the historic event ⬇️

Sports Business Journal

13,795 views • 1 year ago

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS

Sports Business Journal

13,428 views • 2 years ago

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