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Simon Høiberg

@SimonHoiberg • 165,366 subscribers

Building a portfolio of bootstrapped SaaS products. - https://t.co/XguzG2JTiQ - https://t.co/I9Idzbxkj9 - https://t.co/liUkf3Z2eB - https://t.co/oJEhvc0ZrW

Shorts

Singapore is just awesome 🇸🇬 The haze is now fully gone. It's sunny, blue sky, and 30° I think having 2-3 bases is underrated. 🇨🇭 Switzerland: Home base 🇸🇬 Singapore: Business base (And if UAE calms down, a third small-business base there too) My Swiss business is almost 100% agentic (we're 3 people left). My new Singapore business will be 100% agentic and AI-native from day one. AI has made everything more uncertain and more competitive. But it's also allowing things I could have only dreamed of 5 years ago: - Sovereignty - Location freedom - Agentic revenue It's the most exciting it's ever been! I'm bullish 🔥

Singapore is just awesome 🇸🇬 The haze is now fully gone. It's sunny, blue sky, and 30° I think having 2-3 bases is underrated. 🇨🇭 Switzerland: Home base 🇸🇬 Singapore: Business base (And if UAE calms down, a third small-business base there too) My Swiss business is almost 100% agentic (we're 3 people left). My new Singapore business will be 100% agentic and AI-native from day one. AI has made everything more uncertain and more competitive. But it's also allowing things I could have only dreamed of 5 years ago: - Sovereignty - Location freedom - Agentic revenue It's the most exciting it's ever been! I'm bullish 🔥

71,987 views

This is my exact setup 🇨🇭 Lowest taxes, highest quality of living - and comes with free VO2 maxxing as a bonus 😅 You cannot convince me this isn't the best place on the planet to live as a founder!

This is my exact setup 🇨🇭 Lowest taxes, highest quality of living - and comes with free VO2 maxxing as a bonus 😅 You cannot convince me this isn't the best place on the planet to live as a founder!

156,720 views

Just insane this is a one-shot prompt. I spent 2 months building an agentic pipeline with Remotion and Blender for my YouTube videos (one I was kinda proud of tbh), and Opus 5.5 is mogging me 😂 Sick!

Just insane this is a one-shot prompt. I spent 2 months building an agentic pipeline with Remotion and Blender for my YouTube videos (one I was kinda proud of tbh), and Opus 5.5 is mogging me 😂 Sick!

35,769 views

I found it 🥰 This is my home now 🇨🇭

I found it 🥰 This is my home now 🇨🇭

110,816 views

Lifemaxxing in a Swiss Mountain Village 🇨🇭🥰 This is my backyard.

Lifemaxxing in a Swiss Mountain Village 🇨🇭🥰 This is my backyard.

39,844 views

Swiss trains are world class. Always impeccably clean. People are nice and quiet. The ride is super smooth. I spent +4 hours in Swiss trains yesterday, set up my laptop, got some serious work done while watching the phenomenal Swiss nature through the window. This is better than any café or coworking space 👌 Switzerland just hits differently.

Swiss trains are world class. Always impeccably clean. People are nice and quiet. The ride is super smooth. I spent +4 hours in Swiss trains yesterday, set up my laptop, got some serious work done while watching the phenomenal Swiss nature through the window. This is better than any café or coworking space 👌 Switzerland just hits differently.

32,201 views

I was at a fancy michelin restaurant yesterday and tonight I'm eating $10 chicken ramen at a hawker center - and I'm enjoying this 10x more. This is vibes, Singapore 🇸🇬

I was at a fancy michelin restaurant yesterday and tonight I'm eating $10 chicken ramen at a hawker center - and I'm enjoying this 10x more. This is vibes, Singapore 🇸🇬

10,635 views

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You can now get Opus 5.5 quality out of Qwen 3.8 27B. You just have to teach it the job first. We let a frontier model work through thousands of realistic support cases, keep only the ones that meet our standard, and train a small LoRA on Qwen with them. Now it runs on our own hardware. No API bill, no rate limits, and nobody can change the deal on us 👇

You can now get Opus 5.5 quality out of Qwen 3.8 27B. You just have to teach it the job first. We let a frontier model work through thousands of realistic support cases, keep only the ones that meet our standard, and train a small LoRA on Qwen with them. Now it runs on our own hardware. No API bill, no rate limits, and nobody can change the deal on us 👇

97,468 views • 3 days ago

We used to pay AWS close to $8,000 a month. Today, our entire company runs on 3 rented bare metal servers at Hetzner. That's 4 SaaS products with more than 50,000 users (apps, databases, background jobs and monitoring included). The bill is around $300 a month. Everyone told me it would be unstable. It's been the opposite. Our uptime is close to 100%. The other day, we had about 15 seconds of downtime. An AI agent caught the alarm, fixed it and sent me the report on Telegram. I read it when I woke up, and not a single user noticed 👇

We used to pay AWS close to $8,000 a month. Today, our entire company runs on 3 rented bare metal servers at Hetzner. That's 4 SaaS products with more than 50,000 users (apps, databases, background jobs and monitoring included). The bill is around $300 a month. Everyone told me it would be unstable. It's been the opposite. Our uptime is close to 100%. The other day, we had about 15 seconds of downtime. An AI agent caught the alarm, fixed it and sent me the report on Telegram. I read it when I woke up, and not a single user noticed 👇

80,057 views • 17 days ago

I honestly didn't think anyone would catch up with ElevenLabs this fast. Natural voice cloning took big models, tons of training data and a lot of money. That's why everyone ended up paying for it. Now there's VoiceStudio. Open source, and it runs on your own machine. Clone a voice from a short recording, or design a brand new one just by describing it, in 646 languages. And your agents can use it too. OpenClaw or Claude Code can produce a voiceover or a dub on their own, without anyone ever opening the app. Have a listen and judge for yourself 👇

15,642 views • 6 days ago

This is my exact setup 🇨🇭 Lowest taxes, highest quality of living - and comes with free VO2 maxxing as a bonus 😅 You cannot convince me this isn't the best place on the planet to live as a founder!

This is my exact setup 🇨🇭 Lowest taxes, highest quality of living - and comes with free VO2 maxxing as a bonus 😅 You cannot convince me this isn't the best place on the planet to live as a founder!

156,720 views • 7 months ago

I really liked Dubai. And it's so sad what's happening right now 😞 But I'm so happy to be here 🇨🇭 No drama. No conflicts. Just peace and quiet. And one of the safest places to be in case WW3 breaks out.

I really liked Dubai. And it's so sad what's happening right now 😞 But I'm so happy to be here 🇨🇭 No drama. No conflicts. Just peace and quiet. And one of the safest places to be in case WW3 breaks out.

176,550 views • 8 months ago

We have a problem! There's a huge token rug pull coming. Right now, Claude and Codex max subscriptions are SUPER generous, and it won't last. We've seen it before: - First, a huge AI credit giveaway. - Then the models get dumber. - Credits start running out faster. - Prices jump / the offer ends. If you rebuilt your company to be entirely dependent on OpenAI's / Anthropic's generosity, you're in for a bad surprise soon 👇

We have a problem! There's a huge token rug pull coming. Right now, Claude and Codex max subscriptions are SUPER generous, and it won't last. We've seen it before: - First, a huge AI credit giveaway. - Then the models get dumber. - Credits start running out faster. - Prices jump / the offer ends. If you rebuilt your company to be entirely dependent on OpenAI's / Anthropic's generosity, you're in for a bad surprise soon 👇

58,983 views • 2 months ago

Luzern 🇨🇭 is the top city in Switzerland, btw! That's why I think it should be here.

Luzern 🇨🇭 is the top city in Switzerland, btw! That's why I think it should be here.

88,231 views • 6 months ago

I'm never using stock video again 💩 AI is now perfectly capable of creating custom, high-quality b-roll (with me in it!) Here's the workflow I built: 1️⃣ Custom ChatGPT I describe what I want in my video. It forwards the request to n8n. 2️⃣ n8n workflow n8n takes over and starts working. It uses Replicate API to start the AI tasks. - It creates a starting frame. - It turns it into a video. - It upscales it to 4K. 3️⃣ I get the final result in NocoDB Here I can download a high-quality 4K b-roll shot for my videos. Or I can re-run, tweak and refine if needed. ✨ Models used: - Flux Dev (LoRA) - Kling Pro 2.1 - Video Upscaling (Topaz Labs) All available through Replicate.

I'm never using stock video again 💩 AI is now perfectly capable of creating custom, high-quality b-roll (with me in it!) Here's the workflow I built: 1️⃣ Custom ChatGPT I describe what I want in my video. It forwards the request to n8n. 2️⃣ n8n workflow n8n takes over and starts working. It uses Replicate API to start the AI tasks. - It creates a starting frame. - It turns it into a video. - It upscales it to 4K. 3️⃣ I get the final result in NocoDB Here I can download a high-quality 4K b-roll shot for my videos. Or I can re-run, tweak and refine if needed. ✨ Models used: - Flux Dev (LoRA) - Kling Pro 2.1 - Video Upscaling (Topaz Labs) All available through Replicate.

116,634 views • 1 year ago

I'm using Kubernetes to run my products on Hetzner. But not because it needs to scale - but because it's super practical. Whenever I hear people say "Kubernetes is overkill" I think they're mostly missing the point. I want a "PaaS"-like experience, but self-hosted. And my setup does this super well: - Forgejo (self-hosted git) - Docker images - Kubernetes (k3s) And this doesn't have to be insanely complex. It can be very simple and very practical when self-hosting SaaS 👇

I'm using Kubernetes to run my products on Hetzner. But not because it needs to scale - but because it's super practical. Whenever I hear people say "Kubernetes is overkill" I think they're mostly missing the point. I want a "PaaS"-like experience, but self-hosted. And my setup does this super well: - Forgejo (self-hosted git) - Docker images - Kubernetes (k3s) And this doesn't have to be insanely complex. It can be very simple and very practical when self-hosting SaaS 👇

14,783 views • 1 month ago

For years, I thought DynamoDB was both brilliant and convenient. - Schemaless - Serverless - Cheap What's not to like? Well, turns out, it's only cheap for a while. And the schemaless nature of DynamoDB quickly starts working against you... One of the stupidest decisions I made. Instead, I ditched DynamoDB and went with some boring old tech. Let me explain 👇

For years, I thought DynamoDB was both brilliant and convenient. - Schemaless - Serverless - Cheap What's not to like? Well, turns out, it's only cheap for a while. And the schemaless nature of DynamoDB quickly starts working against you... One of the stupidest decisions I made. Instead, I ditched DynamoDB and went with some boring old tech. Let me explain 👇

38,594 views • 4 months ago

Since we moved from AWS → self-hosting on Hetzner, our products have been much more stable/reliable. Our uptime is near-100% and we're never blocked from shipping. So the whole "self-hosting is fun until servers break at 2 AM" is a meme. You know which services go down all the time? - Supabase - AWS - GitHub - Cloudflare Ask my competitors 😬 They would know!

Since we moved from AWS → self-hosting on Hetzner, our products have been much more stable/reliable. Our uptime is near-100% and we're never blocked from shipping. So the whole "self-hosting is fun until servers break at 2 AM" is a meme. You know which services go down all the time? - Supabase - AWS - GitHub - Cloudflare Ask my competitors 😬 They would know!

25,491 views • 2 months ago

I'm using Kubernetes to run my products on Hetzner. But not because it needs to scale - but because it's super practical. Whenever I hear people say "Kubernetes is overkill" I think they're mostly missing the point. I want a "PaaS"-like experience, but self-hosted. And my setup does this super well: - Forgejo (self-hosted git) - Docker images - Kubernetes (k3s) And this doesn't have to be insanely complex. It can be very simple and very practical when self-hosting SaaS 👇

I'm using Kubernetes to run my products on Hetzner. But not because it needs to scale - but because it's super practical. Whenever I hear people say "Kubernetes is overkill" I think they're mostly missing the point. I want a "PaaS"-like experience, but self-hosted. And my setup does this super well: - Forgejo (self-hosted git) - Docker images - Kubernetes (k3s) And this doesn't have to be insanely complex. It can be very simple and very practical when self-hosting SaaS 👇

35,569 views • 4 months ago

I quietly launched something 👀 And it changes EVERYTHING. The best part? ...SLOP! I can't fking take this AI slop writing anymore. So we just open-sourced our internal list of AI slop writing patterns that we use in FeedHive, for YouTube script writing, and much more. +120 patterns (and the list is growing). Most comprehensive list on the internet. Available on GitHub (including Claude skill). And a tool you can use for free. See links below 👇 ...let's face it, we're all using AI to write now. At least, let's teach it how to not write total slop.

I quietly launched something 👀 And it changes EVERYTHING. The best part? ...SLOP! I can't fking take this AI slop writing anymore. So we just open-sourced our internal list of AI slop writing patterns that we use in FeedHive, for YouTube script writing, and much more. +120 patterns (and the list is growing). Most comprehensive list on the internet. Available on GitHub (including Claude skill). And a tool you can use for free. See links below 👇 ...let's face it, we're all using AI to write now. At least, let's teach it how to not write total slop.

11,250 views • 1 month ago

Grafana is so underrated! We self-host it - not just for system monitoring, but analytics in general. - We track and store raw event data. - We visualize it with Grafana. - We use AI to build the dashboards. Beats Amplitude, PostHog, etc, any day of the week. I've made MUCH better data-driven decisions by hosting my own product analytics.

Grafana is so underrated! We self-host it - not just for system monitoring, but analytics in general. - We track and store raw event data. - We visualize it with Grafana. - We use AI to build the dashboards. Beats Amplitude, PostHog, etc, any day of the week. I've made MUCH better data-driven decisions by hosting my own product analytics.

28,155 views • 3 months ago

The single best use of AI right now is building your own internal tooling and custom harnesses. What you need: - Omarchy Linux - OpenClaw/Hermes What you don't need: - Claude Code - Grok Bot - macOS/Windows - Cloud for everything - 19 generic SaaS tools 2025 was a big revenue-growth year for my company. This year has been all about building sovereign company infrastructure and preparing for the next few years of building with AI. Let me show you 👇

The single best use of AI right now is building your own internal tooling and custom harnesses. What you need: - Omarchy Linux - OpenClaw/Hermes What you don't need: - Claude Code - Grok Bot - macOS/Windows - Cloud for everything - 19 generic SaaS tools 2025 was a big revenue-growth year for my company. This year has been all about building sovereign company infrastructure and preparing for the next few years of building with AI. Let me show you 👇

17,433 views • 2 months ago

I thought I'd hate it too. Tall buildings packed. Concrete jungle. No lakes, mountains or nature. But it's been oddly refreshing! It's high energy and very "alive" The bustling environment here has been an unexpected mood boost. Big fan!

I thought I'd hate it too. Tall buildings packed. Concrete jungle. No lakes, mountains or nature. But it's been oddly refreshing! It's high energy and very "alive" The bustling environment here has been an unexpected mood boost. Big fan!

47,960 views • 9 months ago

This year, I've gradually left AWS. Service by service. Slowly, but surely. If I had to start over today, there is *one* service I would prioritize the highest: DynamoDB. For years, I thought DynamoDB was both brilliant and convenient. - Schemaless - Serverless - Cheap What's not to like? Well, turns out, it's only cheap for a while. And the schemaless nature of DynamoDB quickly starts working against you... Instead, I ditched DynamoDB and went with some boring old tech. Let me explain 👇

This year, I've gradually left AWS. Service by service. Slowly, but surely. If I had to start over today, there is one service I would prioritize the highest: DynamoDB. For years, I thought DynamoDB was both brilliant and convenient. - Schemaless - Serverless - Cheap What's not to like? Well, turns out, it's only cheap for a while. And the schemaless nature of DynamoDB quickly starts working against you... Instead, I ditched DynamoDB and went with some boring old tech. Let me explain 👇

55,975 views • 11 months ago

I'm blown away by Qwen 3.8 27B. A few months ago when I was testing open-weight models, it seemed clear that only GLM and Kimi class models (+1T parameters) could get close to GPT-5.6 / Opus / Fable levels. And now this tiny 27B model gets almost as close. I gotta say, China got this down to an art. Not just benchmarks. I actually tested this in my companies 👇

I'm blown away by Qwen 3.8 27B. A few months ago when I was testing open-weight models, it seemed clear that only GLM and Kimi class models (+1T parameters) could get close to GPT-5.6 / Opus / Fable levels. And now this tiny 27B model gets almost as close. I gotta say, China got this down to an art. Not just benchmarks. I actually tested this in my companies 👇

16,325 views • 2 months ago

I'm leaving the cloud 👋 +80% of my SaaS portfolio now runs on bare metal. Why? I have at least 3 major reasons. One of them is, obviously, cost. This year, I've been able to reduce my monthly cloud bill on AWS from $7800 on average to below $1000 (last month). It's a very noticeable cost reduction. One question I get often: Is it really worth it? Considering the time I now need to spend managing my own dedicated servers. Short answer: Yes. In fact, running your products using OS software is surprisingly "easy" - although it comes with a few gotchas. Let me explain 👇

I'm leaving the cloud 👋 +80% of my SaaS portfolio now runs on bare metal. Why? I have at least 3 major reasons. One of them is, obviously, cost. This year, I've been able to reduce my monthly cloud bill on AWS from $7800 on average to below $1000 (last month). It's a very noticeable cost reduction. One question I get often: Is it really worth it? Considering the time I now need to spend managing my own dedicated servers. Short answer: Yes. In fact, running your products using OS software is surprisingly "easy" - although it comes with a few gotchas. Let me explain 👇

35,928 views • 1 year ago