BILLIONAIRE UNIVERSITY®
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BILLIONAIRE UNIVERSITY - Learn from CEO’s & Icons. Part of BILLIONAIRE COLLECTION | By @billionmagazine, @ceolawrence @grampsaid | Enroll in @BestSalesCourse!
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Here's how to use a trust to create generational wealth.
BILLIONAIRE UNIVERSITY®47,731 görüntüleme • 2 gün önce
He was a broke playboy prince. Then he turned a worthless Spanish coastline into the private playground of the Rothschilds, Grace Kelly, and the Rolling Stones. His name was Alfonso von Hohenlohe. A German prince and the son of a Spanish marquesa, he survived a plane crash and sold Volkswagens in Mexico before doing something far stranger: he bought the empty coast of a poor fishing town no one wanted, Marbella, for almost nothing, and sold it off plot by plot to the Rothschilds and the Thyssens. Then he opened an old farmhouse as a 20 room hotel. Grace Kelly, Audrey Hepburn, Ava Gardner, Cary Grant and the Duke of Windsor followed, and the whole jet set abandoned the French Riviera for his. Today that farmhouse is the Marbella Club, and the Golden Mile it created is some of the most expensive sand in Europe.
BILLIONAIRE UNIVERSITY®68,878 görüntüleme • 4 gün önce
In 1998 Shaquille O'Neal had a $40 million deal with Reebok. Then a mother stopped him outside an arena and changed everything. She was furious. Told him he was charging kids too much for his shoes. Shag pulled $2,000 from his pocket and tried to hand it to her. She smacked it away. "Why don't you make a shoe that's affordable?" That same day Shaq called Reebok. Told them to keep the $40 million. Walked away completely. Then he went to Walmart and created his own shoe line priced at $19 to $29. Everyone said it would never work. He has now sold over $10 billion worth of affordable shoes. Roughly one million pairs every single month. But the story doesn't end there. While building his shoe empire Shaq became the second largest individual shareholder in Authentic Brands Group, the company that owns Reebok, Forever 21, Brooks Brothers, Sports Illustrated and over 50 other global brands valued at $20 billion. In 2022 ABG bought Reebok for $2.5 billion. Shaq came back as President of Basketball Operations. Since his return Reebok revenue has grown from $1.6 billion to $5 billion. He didn't just walk away from Reebok. He came back 25 years later and helped rebuild it into a $5 billion brand. Net worth today, $500 million. Annual income in retirement $95 million a year. More than triple what he made at the peak of his playing career.
BILLIONAIRE UNIVERSITY®831,532 görüntüleme • 1 ay önce
Only one driver in F1 history has been so fast he almost bankrupted his own team. His name is Kimi Raikkonen. 2012: Lotus signed him on €8M base salary, plus a "safe" bonus of €50,000 per championship point. They assumed the car wasn't fast enough to worry about. 390 points later, 15 podiums, 2 wins. That triggered €19.5M in bonuses. Three times his base salary. By the end of 2013, Kimi told the BBC: "I have not been paid a single euro all year." €17M owed. He threatened to boycott the final two races and missed them anyway because of back surgery. According to his biographer, he was still owed €5M years later but he never sued. He said he didn't want anyone at the team to lose their job. Lotus signed a former World Champion expecting a comeback story. What they got was one of the greatest value for money seasons in F1 history and a bonus bill they couldn't afford to pay. Best clause in F1 history or worst business decision ever?
BILLIONAIRE UNIVERSITY®270,836 görüntüleme • 19 gün önce
He signed for $55M as a rookie. In six weeks he's getting $326M more. Wembanyama is 22 years old and already has Nike, Louis Vuitton, 2K, and Fanatics behind him. His endorsements outpace his salary before his real money even arrives. The baseline extension is $252M. Win MVP, DPOY, or make AII-NBA? That jumps to $326M. Stay in San Antonio and earn the supermax on contract three? Analysts project $513M starting in 2031. No player in sports history has a financial runway like this. Is Wembanyama about to become the richest athlete in NBA history?
BILLIONAIRE UNIVERSITY®545,701 görüntüleme • 1 ay önce
$700 million contract. $2 million a year take home. Shohei Ohtani told the Dodgers to keep $680 million of his salary, interest free until 2034. Not because he had to. Because he wanted to win. By deferring that money with no interest he left an estimated $49 to $91 million in lost investment returns on the table. He doesn't care. He makes $45 million a year in endorsements. He already won the World Series in year one. The most expensive player in sports history is essentially playing for $2 million a year and he chose that. Was this the smartest contract in sports history or did he leave too much money on the table?
BILLIONAIRE UNIVERSITY®391,867 görüntüleme • 1 ay önce
In the summer of 2024 Jalen Brunson left $113 million on the table. 👀 He could have signed a 5 year $269M supermax in 2025. Instead he signed a 4 year $156.5M extension one year early. $113 million less in guaranteed money. On purpose. Why? Because he understood the business. That decision kept the Knicks under the NBA's second apron, the hard cap that restricts roster moves. It unlocked OG Anunoby's $212.5M extension. It made the Mikal Bridges trade possible. It built the roster playing in the NBA Finals tonight. But here's the part nobody is talking about. He didn't just sacrifice. He was strategic. Fourth year is a player option. He can opt out and sign a 4 year $323M deal in 2028 or a 5 year $418M deal in 2029. He positioned himself to earn more than the supermax would have paid him anyway. That is not a pay cut. That is a business move. 52 years since the last championship. $113 million left on the table. One player who understood that winning builds more wealth than any contract ever could. Game 1 tonight. 8:30 PM ET on ABC. Was Brunson's $113M sacrifice the greatest team move in NBA history?
BILLIONAIRE UNIVERSITY®164,262 görüntüleme • 24 gün önce
🚨Only one franchise in NBA history has done this three times. 👀 1987, David Robinson. #1 overall. Two years in the Navy first. They waited. He won Rookie of the Year the moment he stepped on the court. 1996, Robinson breaks his foot. Season over. Spurs go 20-62. Worst record in franchise history. Instead of panicking they won the lottery and drafted Tim Duncan. Robinson came back healthy. Twin Towers. 1999 NBA Champions. Then 22 straight playoff appearances. An NBA record. 5 championships. Manu Ginobili drafted 57th. Tony Parker 28th. Kawhi Leonard 15th. They found greatness everywhere. 2023, Wembanyama. The most unique prospect the NBA has ever seen. 2025, Dylan Harper drafted second overall. Back to back Rookie of the Year winners. The pipeline never stops. 62 wins last season. Western Conference Finals right now. Game 4 tonight in San Antonio. The Spurs are favored at home. Robinson built the foundation. Duncan built the dynasty. Wembanyama is building the next one. Can the Spurs win a 6th championship with Wemby?
BILLIONAIRE UNIVERSITY®47,814 görüntüleme • 1 ay önce
In 2014 Kobe Bryant invested $6 million into a sports drink doing $6 million a year in sales. Nobody had heard of BodyArmor. Gatorade owned the market. Every expert would have told him no. He didn't just write a check and walk away. He became the face of the brand. Recruited other athletes to invest. Joined the board of directors. Treated it like a championship run. In 2018 Coca-Cola bought a 15% stake valuing BodyArmor at $2 billion. Kobe's $6 million was suddenly worth $200 million. In 2021 Coca-Cola acquired the entire company - valued at $8 billion. Kobe's estate walked away with $400 million. A $6 million investment into a company doing $6 million in sales turned into $400 million. That is a 6,500% return - more money than his entire NBA career combined. But it wasn't just BodyArmor. He won an Academy Award for his animated short film Dear Basketball in 2018. Built Bryant-Stibel — a venture capital firm with over $2 billion in assets. Built Granity Studios. Built the Mamba Sports Academy. Five championships. One MVP. $323 million in NBA salary. $400 million from BodyArmor alone. Net worth at the time of his passing - up to $600 million. And he was just getting started.
BILLIONAIRE UNIVERSITY®66,509 görüntüleme • 1 ay önce
OKC drafted Kevin Durant in 2007. Russell Westbrook in 2008. James Harden in 2009. Three top picks. Three future MVPs. One small market team. In 2012 they reached the NBA Finals together. The greatest young core in basketball history. Then they lost all three. First Harden. OKC refused to pay him $4.5 million more per year. Traded him to Houston for role players and picks. Harden went on to win MVP in 2018 and score more points than anyone in the NBA over the following decade. Then Durant. Left for Golden State in 2016, joining the team that just beat them in the playoffs. Thunder fans never forgave him. Then Westbrook. His supermax became unmovable. Six teams. Six years. Never worked anywhere. Three MVPs. All gone. Most franchises never recover from losing one superstar. OKC lost three. But Sam Presti kept drafting. Kept developing. Kept accumulating picks. He used assets from those departures to build an entirely new dynasty. He drafted Shai Gilgeous-Alexander. Drafted Chet Holmgren. Developed Jalen Williams. SGA just won NBA MVP averaging 32.7 points per game then signed a $285 million extension. Holmgren signed $250 million. Jalen Williams signed $287 million. $822 million committed to three players built entirely from scratch. OKC won the NBA championship in 2025 - the youngest team ever to do it. Tonight they beat LeBron James in Game 1 of the Conference Semifinals. They lost Durant. They lost Harden. They lost Westbrook. And built something better than all three. Is OKC the greatest rebuild in sports history?
BILLIONAIRE UNIVERSITY®41,838 görüntüleme • 1 ay önce
CASE STUDY: Richard Branson & Reverse Engineering Human Behavior. Most operators fight consumer behavior. The elite design systems around it. In the 1990s, Virgin Atlantic faced a systemic bleed: first-class passengers were systematically pocketing the airline's custom, airplane-shaped silver salt and pepper shakers. Traditional executives viewed this as a loss-prevention crisis, suggesting cheaper plastic substitutes or strict anti-theft warnings to protect the bottom line. Richard Branson saw something else entirely: a high-end distribution network. By simply engraving the words "Stolen from Virgin Atlantic" onto the base of the shakers, Branson transformed an act of theft into a multi-generational status symbol. The shakers didn't disappear into hiding; they were proudly displayed on the dining tables, office desks, and kitchen shelves of the world's most affluent travelers. Every stolen shaker became a permanent, frictionless conversation starter, a luxury billboard resting inside the homes of his exact target demographic. THE OPERATOR'S DISCTION: In the matrix of hyper-growth commerce, a problem is only a problem if you lack the vision to invert it. Branson didn't stop the behavior; he monetized the psychology behind it. He turned a line item loss into an immortal, word-of-mouth marketing asset. Stop looking at where your system is breaking, and start looking at how that break can be leveraged into absolute market dominance.
BILLIONAIRE UNIVERSITY®14,127 görüntüleme • 10 gün önce
Ten years ago the Rams were dead last in the NFL worth $930 million. 👀 Today they are worth $10.5 billion. The greatest valuation turnaround in NFL history. Stan Kroenke bought them in 2010 for $750 million while they were still in St. Louis. Then paid $550M to relocate. Then paid $571M to settle a lawsuit with St. Louis. Over a billion dollars just to move. Then built SoFi Stadium, the most expensive stadium ever built on earth. $5.5 billion. Out of his own pocket. No taxpayer money. The Chargers play there too - but they're just tenants. Kroenke owns everything. Every suite. Every concert. Every dollar. SoFi naming rights alone - $625 million over 20 years. He keeps all of it. February 2022, Super Bowl LVI. Won it in their own stadium in their own city. Kroenke became the first owner in history to win a Super Bowl and another major pro sports title in the same year, his Denver Nuggets won the NBA championship too. $930 million to $10.5 billion. Dead last to number 2. That's what happens when you bet on yourself. Tomorrow #1. The most valuable sports franchise on planet earth. Hasn't won a championship in 30 years. Doesn't need to. Was Kroenke's $5.5 billion stadium bet the greatest move in sports business history?
BILLIONAIRE UNIVERSITY®22,880 görüntüleme • 28 gün önce
How Brian Chesky Turned Rent Stress Into a $100B Business Empire.
BILLIONAIRE UNIVERSITY®13,681 görüntüleme • 22 gün önce
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