Aaron Orendorff
@AaronOrendorff • 36,981 subscribers
Chief Content Officer @9operators | Fmr. EiC @Shopify, VP Marketing @CommnThreadCo, VP Growth FERMÀT
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After less than six months as CEO, I’m stepping away from Operators. Just couldn’t take it. Being a professional executive wrangler was too much. I look forward to spending time with my family. Please respect our privacy during this time. But before I leave for a much-needed vacation, the hosts required I tell you about … THE BIGGEST, MOST BANGING BLACK FRIDAY ONLINE EVENT OF THE FREAKING YEAR! - Aug 28th 1–4pm EST - 25+ DTC heavyweights - Keynotes, Q&A sessions - 10 lightning panelists Here’s the full lineup ↓ Jason Panzer, HexClad Sean Frank, Ridge Mike Beckham, Simple Modern Matthew Bertulli, Pela Case x Lomi Cody Plofker, Jones Road Connor MacDonald, Ridge Connor Rolain, HexClad Mehtab | Karta Ventures, Karta Ventures Katy Mimari, CEO of Caden Lane MacCoy Merkley 👜, Portland Leather Cherene, Growth Capital Ejay ODonnell, Dad Gang Alex Schinasi, Hulken Leah Melnick, ButcherBox Dimos Karpouzis, Viasox Marcus Hatcher, TAO Clean Prue Millsap, Beauty By Earth Alina Fitsai, Bobbie Jamal A. Robinson, CEV Collection Mike De Lia, Grüns Matt Parkin, Fulfil bryan 🧉, Northbeam Mike Manheimer, Postscript Amit R G, CEO Richpanel Alicia Gan, Rokt Aftersell Jonathan Ramos, AppLovin Krishna Poda, Saras Analytics Brooke Partelow, NeonPixel Taylor Holiday, Common Thread Collective Smash the link. Don’t let them burn it all down while I’m OOO (I really do love my job)!
Aaron Orendorff32,322 Aufrufe • vor 28 Tagen
This is the Operators Guide to Ecommerce Channel Expansion. It is 75 pages. It is free. Part 1: The Foundation, Why? Part 2: The Frameworks, How? Part 3: The Frontiers: Where? There are also 3 downloadable checklists (Google Sheets) inside. Here is who wrote it with me … Matthew Bertulli Beating Growth Ceilings Two DTC Playbooks Jason Panzer One Rule to Follow Connor MacDonald Maturity Curves & Stages Cody Plofker Diversification Traps Connor Rolain Prioritizing Channels Miranda Pettinger Mobile Game Ads Taylor Holiday Diversify to Amplify Axon by AppLovin on Step-by-Step It is the most exhaustive + practical guide to growing a brand through diversification ever created. Massive thank you to the AppLovin team. Without its sponsorship of the Operators x MarketingOperators Masterclass, this would not exist. And thanks to emmett naughton for literally building a PDF smooth-scroll recorder over the weekend 😍 If you download the guide and find it helpful, please share it.
Aaron Orendorff238,951 Aufrufe • vor 9 Monaten
Motivation is a LIE And this one is special. MAËLYS will hit $150M+ in 2025. Until now, co-founder & CMO Yariv Citron has stayed quiet. Today’s Operators Titans … BREAKS THE SILENCE Please join me in welcoming Yariv Citron 🥳 Most inspiring episode we’ve done. Not because it launched with Khloé Kardashian as the “face.” Not because Yariv and his co-founders bankrolled with personal guarantees. Not even because of its success. All of that pales in comparison to Yariv’s discipline + commitment. — “Many founders say motivation. “But motivation comes and goes. Especially during the bad times, I’m not motivated. “If someone says they’re motivated the entire time, they’re lying. “It’s self-discipline. “Self-discipline is there in daily routines that keep you doing the same things over and over again. “Eventually, you make progress. “So, what’s the most important word? “Self-discipline.” — I hope you love this episode as much as I loved getting to be part of it. - Failure to category creation - Law school to Facebook ads - DTC to omnichannel beast To Yariv, thank you. Here’s to so much more. Please go follow him: Yariv Citron He’ll be a massive value add to the community on this platform!
Aaron Orendorff74,311 Aufrufe • vor 10 Monaten
The One Thing Nobody Told You About Profitability 🤫 Get ready for the most-boring, zero-sex-appeal event of the year. We’re talking finances, logistics, inventory, cash-flow analysis, P&Ls, sourcing, and more … With +20 ecommerce leaders ↓ Simple Modern Chris Hoyle Jess @ FireTeam 🔥 An agency on fire... KURU Footwear @Staceys_Desk Jason Wong 🐤 Chad Carleton 🪄📦 SWAKE | SWEATPROOF COSMETICS Braxley Elastic Innovations Zach Manley Birdie Alarm Richie Mashiko Tyler Scriven BornPrimitive Bill D'Alessandro @supplychainwomn Tea Drops Peak 21 Lioran Pinchevski Finaloop Feras Khouri Make Waves Agency Zohaib Rattu Social Snowball ☃️ Rabah Rahil FERMÀT Okendo Drip tidiochat Adam Robinson Retention.com And if you made it this far … the video is way better with sound on.
Aaron Orendorff76,387 Aufrufe • vor 2 Jahren
“Our goal is to become a billion-dollar brand. We know we can’t rely just on performance marketing.” That’s Brett Swensen → VP of Marketing Kizik. A 9-figure brand that grew almost entirely off its direct-response chops. But now, the team is focused on how to balance performance efforts with a strong and identifiable brand. The challenge “Instead of showing people a mirror into their current lives, how do we become a brand that shows people a window into their aspirations?” The actions - Consumer deep dives - One-on-one interviews - Quant + qualitative studies The metrics - Branded search - Post-purchase surveys - Creative ad recall - Share of voice - Uncovering brand arc Then … marrying all that with a focus on product design, an aesthetic language & higher-order benefits. The goal People who say: “I would defend the brand no matter what. “If you can get those people on your side, game over. They are the most loyal. They will shout from the rooftops. They will follow you to the ends of the earth. Those are the people that we want to bring into our tribe and our community. “On the performance side, we’re not stopping what we’re doing. “But we’re going to be tighter with our messaging and more deliberate with how we speak to our consumers.” Watch Brett explain it all in under five minutes ↓
Aaron Orendorff67,386 Aufrufe • vor 2 Jahren
Single greatest resource on ecommerce customer experience … 🧠 7k-word guide 100+ examples 🤝 53-page PDF of original insights 😍 Panel in Apr. with DTC legends UNBELIEVABLY HEARTFELT thank you to the leaders who contributed over the last two months ↓ Jess Cervellon, Open Late Collective Eli Weiss from Yotpo Ridge’s CX Dir Megan Johns Michael Bair, Fmr SVP FIGS TUSHY Bidet’s Sr Dir CX@renwazee zoe, Inevitable Agency Nathan James’s Dir CX Taylor Johnson Fresh Clean Threads’ Sydney Chestler Heart & Soil’s Dir CX Brian Sutton Simple Modern’s Katie Mitchell ILIA Beauty’s Dig. Lead Marnie Werth Caraway’s Ashley Harris Glossier’s CX Cati Brunell-Brutman Saalt | Period Care Simplified’s Dir of CX Bridget Laye Ooni’s Global Head CX Patrick Carney HexClad’s Head CS Michael Ludwig Bond Brand Loyalty, Lindsay McCann Finaloop’s Rayla Rappaport Matt Lady from Richpanel Iris Finance’s Drew Fallon Especially those of you who gave me your time one-on-one and welcomed me into your world. Check it out. Let me know what you think. And rest assured that any mistakes should be firmly placed upon my shoulders. Any brilliance … is due utterly to the names above.
Aaron Orendorff24,959 Aufrufe • vor 1 Jahr
+40 UNSUNG HERO BRANDS Black Friday offers submitted by you … The criteria? - Not 9-figures - Not usual suspects - Not behemoths Your responses were overwhelming. Shop them all right here 🎁 ↓ or keep scrolling Huge thank you to the entire Operators x MarketingOperators crew. - Sean Frank - Jason Panzer - Mike Beckham - Matthew Bertulli - Cody Plofker - Connor MacDonald - Connor Rolain - Mehtab | Karta Ventures And to our amazing sponsors that make this kind of thing possible! - Fulfil - Motion - Postscript - Northbeam - Saras Analytics - Richpanel - Aftersell by Rokt - Prescient AI - Olivia Kory (Haus) - Rivo - Axon.ai - AppLovin
Aaron Orendorff12,699 Aufrufe • vor 9 Monaten
Profitable. Customer. Experiences. 20+ ecommerce all-stars are getting together to answer one question. How do you connect the love … with the money? And you can join them. The biggest DTC brands and tools for a flippin’ two-hour online event. Here’s the list (CTA below) ↓ TUSHY Bidet’s Ren Fuller-Wasserman Caraway’s Ashley Harris Ridge’s Megan Johns HexClad’s Michael Ludwig Unilever’s Alexis Katsafanas Fresh Clean Threads’ Sydney Chestler Simple Modern’s Katie Mitchell Honeylove’s Jenny Kushner Glossier’s Cati Brunell-Brutman Saalt | Period Care Simplified’s Dir of CX, Bridget Laye Tinuiti’s Benno Stengel-Eskin Richpanel’s Matt Lady Octane AI’s Aoife Teague she/her ShipBob’s Krista Santiago Kno’s Tina Donati Triple Whale 🐳’s Mia Healy Iris Finance’s Drew Fallon Retention.com’s @kstandaert Plus, CX royalty Jess Cervellon, Eli Weiss, and Michael Bair. I cannot wait to see you there!
Aaron Orendorff14,606 Aufrufe • vor 1 Jahr
I’m sorry … but we’re about to launch a Black Friday event that’s going to absolutely ruin everyone else’s. 25+ speakers. 3 keynotes. Separate trainings for leaders, marketers & finance. 10 lightning panelists. And a closer who’ll bring you to tears. This is a teaser (warning)
Aaron Orendorff11,395 Aufrufe • vor 1 Jahr
Brutiful heat (sound on) … Why? Cause next week an all-star, heavy-hitters, ridiculously-stacked event is coming! Yeah, it’s about ads. Sure, it’s got leaders from paid-media powerhouses like: - Ridge - HexClad - Mad Rabbit - Portland Leather - True Classic But you’ll also get insights on how to use PR, SEO, organic content, even customer experience from … - KURU - SuitShop - Braxley Bands - Flewd - Fat Miilk Coffee … to unlock creative x conversions Meta a dumpster fire? Worried about TikTok getting banned? Not sure how you’re going to hit your YoY targets? Then join us (link below)! Everyone I’m about to tag has personally guaranteed you’ll double your Q2 EBITA by attending. LEGAL DISCLAIMER: No presenter has guaranteed anything.
Aaron Orendorff17,931 Aufrufe • vor 2 Jahren
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