Aaron

@aaronp613 • 33,477 subscribers

Finding things before they exist. Analyst @MacRumors.

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Aaron

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New Apple ad on TikTok promoting free engravings on AirPods "Make your gifts more personal with free engraving"

Whoever at Apple designed the Weather app to have rain drip down screen deserves a raise

Apple is back to using the animated Face ID guy for Apple Pay ads!

Apple didn't have to go so hard with the AirPods Pro 3 setup animations

X is working on redesigning profile pages on iOS Here is your first look:

Apple has started to promote health features on Apple Watch with a new "Your health in your hands" campaign on TikTok

Really clever Apple Ad for the MacBook Neo: "Welcome to the world, MacBook Neo 🎂. weighing 2.7 pounds, 13 inches, arriving march 11th, 2026."

Apple has published another video featuring the animated Face ID Guy!

The Apple Event video editors continued to cook this year

I can't believe this is part of a real Apple ad I want more of this type of advertising from Apple

iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix" It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive?

Apple has released a cute new ad on TikTok highlighting Apple Pay and card rewards.

Apple needs to continue this tradition every WWDC

Out of all of Apple's recent TikToks, this one is by far the most popular, with 28 million more views than the next most-viewed

Someone at Apple is having way too much fun with Liquid Glass in iOS 26.2 beta 2

New in iOS 26.4: Playlist Playground - AI generated playlists based on a prompt See the video below for an example

New ad from Apple: Give something special - At the Apple Store.

Between Face ID guy and Lil Finder Guy, I love Apple's use of these recurring characters Here is the 3rd new Apple Pay ad featuring Face ID guy

The Apple Music Halftime Show intro goes hard 🔥

With M5, Vision Pro can increase the refresh rate up to 120Hz for reduced motion blur when users look at their physical surroundings, and an even smoother experience when using Mac Virtual Display.

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Apple has just unveiled the first Apple Intelligence coming in iOS 27: Now with Apple Intelligence, VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images.

Apple has released a new ad highlighting Magnifier, coming to Mac with macOS 16 later this year

It's weird to see Apple publishing videos with an iPhone 5s in it

Coming in visionOS 27: A new power wheelchair control feature leverages the precision eye-tracking system on Apple Vision Pro to offer a responsive input method for compatible alternative drive systems.

Apple has released 3 new videos promoting Apple Intelligence featuring Bella Ramsey 🧵 1st: More personal Siri

Apple to Use AI-Generated Presenters for Sales Training Videos

Apple has published a new accessibility ad called "I'm Not Remarkable" Shows off how students with different disabilities use their Apple devices to their advantage. What are your thoughts about this ad?

Here is the AirPods Pro 3 setup process

Apple just released a 7 minute video and an 81 slide presentation on how to convince your parents to buy you a Mac for college. The presentation is available on Apple's website as a Keynote, PowerPoint, and Google Slides file.

To celebrate 50 years, Apple has created a new Instagram account called helloapple The launch video includes a bunch of previous Apple Event logos

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Here is Aston Martin's CarPlay Ultra unveiling. It looks SICK and I need it ASAP.

Apple has posted new TikToks with the Lil Finder Guy!

Apple has released a Guided Tour of the new iPhones

Here is the cast of Severance making their entrance at the Grand Central pop-up today. Severance season 2 premiers on Friday, January 17 on Apple TV

Throwback to when Apple created 350+ versions of its logo for the 2018 October event.

Here is the new macOS Tahoe onboarding video found in macOS 26 beta 6, featuring a notchless Mac

Apple – Join us. Be you. Apple has re-posted a recruitment video, featuring the unique Apple logos from the 2018 Apple Event

I love when Apple includes some easter eggs in their product launch videos Let me know which ones you noticed in this M5 Pro/Max MacBook Pro launch video

Fun fact: Adam Scott accidentally messed up one of the computers and tried to stay in character while fixing it (he was unsuccessful)

In honor of Apple's 50th birthday, had to bring back Apple's BEST video of all time