Aaron

@aaronp613 • 41,723 subscribers

Finding things before they exist. Analyst @MacRumors.

Shorts

Here is your first look at AirPods with Cameras in action using Visual Intelligence. This video file came from macOS 26.7 RC

Here is your first look at AirPods with Cameras in action using Visual Intelligence. This video file came from macOS 26.7 RC

4,983,349 Aufrufe

Apple just announced the "Welcome Home" event for October 13

Apple just announced the "Welcome Home" event for October 13

309,774 Aufrufe

New Apple ad on TikTok promoting free engravings on AirPods "Make your gifts more personal with free engraving"

New Apple ad on TikTok promoting free engravings on AirPods "Make your gifts more personal with free engraving"

12,728,986 Aufrufe

Apple's marketing team is literally so clever

Apple's marketing team is literally so clever

863,638 Aufrufe

New in macOS 27: You can now resize iPhone mirroring to look like an iPad display

New in macOS 27: You can now resize iPhone mirroring to look like an iPad display

3,673,857 Aufrufe

Apple's latest TikTok includes an old iBook and iMac as parents to a MacBook Neo

Apple's latest TikTok includes an old iBook and iMac as parents to a MacBook Neo

358,602 Aufrufe

iOS 27.2 beta 3 includes 4 iPhone Duo diagnostic instruction videos

iOS 27.2 beta 3 includes 4 iPhone Duo diagnostic instruction videos

60,936 Aufrufe

Apple didn't have to go so hard with the AirPods Pro 3 setup animations

Apple didn't have to go so hard with the AirPods Pro 3 setup animations

1,482,850 Aufrufe

I love how Apple brought back the meme from "Your Friends and Neighbors" in this iPhone Duo video

I love how Apple brought back the meme from "Your Friends and Neighbors" in this iPhone Duo video

130,605 Aufrufe

Joz is here at Apple 5th Avenue, and he got lost!

Joz is here at Apple 5th Avenue, and he got lost!

101,081 Aufrufe

Apple's TikTok admin needs to be checked in on to make sure they are ok

Apple's TikTok admin needs to be checked in on to make sure they are ok

175,642 Aufrufe

Apple is back to using the animated Face ID guy for Apple Pay ads!

Apple is back to using the animated Face ID guy for Apple Pay ads!

311,007 Aufrufe

Here is what your Apple Watch running watchOS 27 will look like at midnight on New Years eve

Here is what your Apple Watch running watchOS 27 will look like at midnight on New Years eve

217,400 Aufrufe

The Apple Event video editors continued to cook this year

The Apple Event video editors continued to cook this year

725,116 Aufrufe

I can't believe this is part of a real Apple ad I want more of this type of advertising from Apple

I can't believe this is part of a real Apple ad I want more of this type of advertising from Apple

627,220 Aufrufe

iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix" It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive?

iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix" It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive?

584,903 Aufrufe

Apple has released a cute new ad on TikTok highlighting Apple Pay and card rewards.

Apple has released a cute new ad on TikTok highlighting Apple Pay and card rewards.

527,653 Aufrufe

Siri Orb on macOS Golden Gate

Siri Orb on macOS Golden Gate

149,897 Aufrufe

Really clever Apple Ad for the MacBook Neo: "Welcome to the world, MacBook Neo 🎂. weighing 2.7 pounds, 13 inches, arriving march 11th, 2026."

Really clever Apple Ad for the MacBook Neo: "Welcome to the world, MacBook Neo 🎂. weighing 2.7 pounds, 13 inches, arriving march 11th, 2026."

235,543 Aufrufe

Apple is using the Calendar app to play Tetris in a new TikTok video

Apple is using the Calendar app to play Tetris in a new TikTok video

74,318 Aufrufe

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Here is Apple's launch video for the new M6 Mac mini

Here is Apple's launch video for the new M6 Mac mini

11,398,969 Aufrufe • vor 1 Monat

Apple has posted a more traditional event-style mini video about today’s products

Apple has posted a more traditional event-style mini video about today’s products

193,339 Aufrufe • vor 4 Tagen

Here is the launch video for the new Apple TV 4K (4th generation)

Here is the launch video for the new Apple TV 4K (4th generation)

131,606 Aufrufe • vor 4 Tagen

Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

2,449,164 Aufrufe • vor 2 Monaten

Here is the more "traditional" Apple event style video for the new Mac mini and Mac Studio, which Apple posted on Instagram

Here is the more "traditional" Apple event style video for the new Mac mini and Mac Studio, which Apple posted on Instagram

1,160,479 Aufrufe • vor 1 Monat

Apple perfected the transition of Tim Cook to John Ternus in the keynote #AppleEvent

Apple perfected the transition of Tim Cook to John Ternus in the keynote #AppleEvent

427,308 Aufrufe • vor 1 Monat

Apple has released a new ad highlighting Magnifier, coming to Mac with macOS 16 later this year

Apple has released a new ad highlighting Magnifier, coming to Mac with macOS 16 later this year

6,958,146 Aufrufe • vor 1 Jahr

Here is Apple's launch video for the new Mac Studio with M5 Max and M5 Ultra

Here is Apple's launch video for the new Mac Studio with M5 Max and M5 Ultra

408,252 Aufrufe • vor 1 Monat

Apple has posted a new promo highlighting Apple Music on iOS 27 "Things are getting personal with iOS 27"

Apple has posted a new promo highlighting Apple Music on iOS 27 "Things are getting personal with iOS 27"

44,288 Aufrufe • vor 8 Tagen

Apple has released 3 new videos promoting Apple Intelligence featuring Bella Ramsey 🧵 1st: More personal Siri

Apple has released 3 new videos promoting Apple Intelligence featuring Bella Ramsey 🧵 1st: More personal Siri

3,981,405 Aufrufe • vor 2 Jahren

Apple posted a clip of all their Emmy winners using the iPhone 18 Pro And John Ternus forgetting he doesn't need to hold his iPhone sideways anymore for selfies

Apple posted a clip of all their Emmy winners using the iPhone 18 Pro And John Ternus forgetting he doesn't need to hold his iPhone sideways anymore for selfies

124,237 Aufrufe • vor 1 Monat

Apple has just unveiled the first Apple Intelligence coming in iOS 27: Now with Apple Intelligence, VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images.

Apple has just unveiled the first Apple Intelligence coming in iOS 27: Now with Apple Intelligence, VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images.

531,508 Aufrufe • vor 5 Monaten

It's weird to see Apple publishing videos with an iPhone 5s in it

It's weird to see Apple publishing videos with an iPhone 5s in it

541,789 Aufrufe • vor 5 Monaten

Apple opens Apple Music Hall, a brand‑new state‑of‑the‑art live music venue in London

74,740 Aufrufe • vor 25 Tagen

Apple just released a 7 minute video and an 81 slide presentation on how to convince your parents to buy you a Mac for college. The presentation is available on Apple's website as a Keynote, PowerPoint, and Google Slides file.

Apple just released a 7 minute video and an 81 slide presentation on how to convince your parents to buy you a Mac for college. The presentation is available on Apple's website as a Keynote, PowerPoint, and Google Slides file.

1,160,593 Aufrufe • vor 1 Jahr

Here is the cast of Severance making their entrance at the Grand Central pop-up today. Severance season 2 premiers on Friday, January 17 on Apple TV

Here is the cast of Severance making their entrance at the Grand Central pop-up today. Severance season 2 premiers on Friday, January 17 on Apple TV

1,169,729 Aufrufe • vor 1 Jahr

Apple has released a Guided Tour of the new iPhones

Apple has released a Guided Tour of the new iPhones

727,370 Aufrufe • vor 1 Jahr

The macOS name reveal is always my favorite part of WWDC

The macOS name reveal is always my favorite part of WWDC

212,560 Aufrufe • vor 4 Monaten