Aaron

@aaronp613 • 39,139 subscribers

Finding things before they exist. Analyst @MacRumors.

Shorts

Here is your first look at AirPods with Cameras in action using Visual Intelligence. This video file came from macOS 26.7 RC

Here is your first look at AirPods with Cameras in action using Visual Intelligence. This video file came from macOS 26.7 RC

4,963,037 Aufrufe

New in macOS 27: You can now resize iPhone mirroring to look like an iPad display

New in macOS 27: You can now resize iPhone mirroring to look like an iPad display

3,669,591 Aufrufe

New Apple ad on TikTok promoting free engravings on AirPods "Make your gifts more personal with free engraving"

New Apple ad on TikTok promoting free engravings on AirPods "Make your gifts more personal with free engraving"

12,728,363 Aufrufe

Apple's latest TikTok includes an old iBook and iMac as parents to a MacBook Neo

Apple's latest TikTok includes an old iBook and iMac as parents to a MacBook Neo

356,770 Aufrufe

Apple's TikTok admin needs to be checked in on to make sure they are ok

Apple's TikTok admin needs to be checked in on to make sure they are ok

175,136 Aufrufe

Apple didn't have to go so hard with the AirPods Pro 3 setup animations

Apple didn't have to go so hard with the AirPods Pro 3 setup animations

1,482,109 Aufrufe

Apple is using the Calendar app to play Tetris in a new TikTok video

Apple is using the Calendar app to play Tetris in a new TikTok video

74,318 Aufrufe

WHAT is going on on Apple's TikTok page. They are getting unhinged again

WHAT is going on on Apple's TikTok page. They are getting unhinged again

60,032 Aufrufe

Here is what your Apple Watch running watchOS 27 will look like at midnight on New Years eve

Here is what your Apple Watch running watchOS 27 will look like at midnight on New Years eve

217,400 Aufrufe

Try explaining this MacBook Neo ad to a Victorian child

Try explaining this MacBook Neo ad to a Victorian child

24,620 Aufrufe

Apple is back to using the animated Face ID guy for Apple Pay ads!

Apple is back to using the animated Face ID guy for Apple Pay ads!

310,101 Aufrufe

Apple has published a clever new ad highlighting “Move your music to Apple Music”

Apple has published a clever new ad highlighting “Move your music to Apple Music”

65,098 Aufrufe

The Apple Event video editors continued to cook this year

The Apple Event video editors continued to cook this year

725,116 Aufrufe

Siri Orb on macOS Golden Gate

Siri Orb on macOS Golden Gate

149,272 Aufrufe

I can't believe this is part of a real Apple ad I want more of this type of advertising from Apple

I can't believe this is part of a real Apple ad I want more of this type of advertising from Apple

627,220 Aufrufe

New in iOS 27: You can now put the time and date in one small line on the top of your lock screen (h/t Michael Band)

New in iOS 27: You can now put the time and date in one small line on the top of your lock screen (h/t Michael Band)

135,283 Aufrufe

iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix" It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive?

iOS 26 has a glassy new ringtone called "ReflectionAlt1-EncoreRemix" It's not live yet in the beta but it is present in the filesystem. Perhaps an iPhone 17 exclusive?

584,903 Aufrufe

Really clever Apple Ad for the MacBook Neo: "Welcome to the world, MacBook Neo 🎂. weighing 2.7 pounds, 13 inches, arriving march 11th, 2026."

Really clever Apple Ad for the MacBook Neo: "Welcome to the world, MacBook Neo 🎂. weighing 2.7 pounds, 13 inches, arriving march 11th, 2026."

235,543 Aufrufe

Apple has released a cute new ad on TikTok highlighting Apple Pay and card rewards.

Apple has released a cute new ad on TikTok highlighting Apple Pay and card rewards.

527,653 Aufrufe

Another day, another Face ID guy ad from Apple

Another day, another Face ID guy ad from Apple

154,688 Aufrufe

Videos

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Here is Apple's launch video for the new M6 Mac mini

Here is Apple's launch video for the new M6 Mac mini

11,380,102 Aufrufe • vor 8 Tagen

Here is the more "traditional" Apple event style video for the new Mac mini and Mac Studio, which Apple posted on Instagram

Here is the more "traditional" Apple event style video for the new Mac mini and Mac Studio, which Apple posted on Instagram

1,157,867 Aufrufe • vor 8 Tagen

Here is Apple's launch video for the new Mac Studio with M5 Max and M5 Ultra

Here is Apple's launch video for the new Mac Studio with M5 Max and M5 Ultra

402,849 Aufrufe • vor 8 Tagen

Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

2,445,997 Aufrufe • vor 1 Monat

Apple has released a new ad highlighting Magnifier, coming to Mac with macOS 16 later this year

Apple has released a new ad highlighting Magnifier, coming to Mac with macOS 16 later this year

6,957,449 Aufrufe • vor 1 Jahr

Apple has released 3 new videos promoting Apple Intelligence featuring Bella Ramsey 🧵 1st: More personal Siri

Apple has released 3 new videos promoting Apple Intelligence featuring Bella Ramsey 🧵 1st: More personal Siri

3,981,405 Aufrufe • vor 1 Jahr

Apple has just unveiled the first Apple Intelligence coming in iOS 27: Now with Apple Intelligence, VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images.

Apple has just unveiled the first Apple Intelligence coming in iOS 27: Now with Apple Intelligence, VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images.

531,184 Aufrufe • vor 3 Monaten

It's weird to see Apple publishing videos with an iPhone 5s in it

It's weird to see Apple publishing videos with an iPhone 5s in it

541,789 Aufrufe • vor 4 Monaten

Here is the AirPods Pro 3 setup process

Here is the AirPods Pro 3 setup process

1,100,879 Aufrufe • vor 11 Monaten

Apple just released a 7 minute video and an 81 slide presentation on how to convince your parents to buy you a Mac for college. The presentation is available on Apple's website as a Keynote, PowerPoint, and Google Slides file.

Apple just released a 7 minute video and an 81 slide presentation on how to convince your parents to buy you a Mac for college. The presentation is available on Apple's website as a Keynote, PowerPoint, and Google Slides file.

1,160,410 Aufrufe • vor 1 Jahr

The macOS name reveal is always my favorite part of WWDC

The macOS name reveal is always my favorite part of WWDC

212,430 Aufrufe • vor 2 Monaten

Did anyone else get a little emotional during Tim Cook's farewell speech?

Did anyone else get a little emotional during Tim Cook's farewell speech?

210,939 Aufrufe • vor 2 Monaten

Apple has released a Guided Tour of the new iPhones

Apple has released a Guided Tour of the new iPhones

727,241 Aufrufe • vor 11 Monaten

Here is the cast of Severance making their entrance at the Grand Central pop-up today. Severance season 2 premiers on Friday, January 17 on Apple TV

Here is the cast of Severance making their entrance at the Grand Central pop-up today. Severance season 2 premiers on Friday, January 17 on Apple TV

1,169,655 Aufrufe • vor 1 Jahr

Here is what the Equalizer settings looks like on iOS 27 and AirPods Pro 3

Here is what the Equalizer settings looks like on iOS 27 and AirPods Pro 3

162,255 Aufrufe • vor 2 Monaten

Throwback to when Apple created 350+ versions of its logo for the 2018 October event.

476,569 Aufrufe • vor 9 Monaten

Here is the new macOS Tahoe onboarding video found in macOS 26 beta 6, featuring a notchless Mac

Here is the new macOS Tahoe onboarding video found in macOS 26 beta 6, featuring a notchless Mac

611,343 Aufrufe • vor 1 Jahr

Fun fact: Adam Scott accidentally messed up one of the computers and tried to stay in character while fixing it (he was unsuccessful)

Fun fact: Adam Scott accidentally messed up one of the computers and tried to stay in character while fixing it (he was unsuccessful)

885,248 Aufrufe • vor 1 Jahr

To celebrate 50 years, Apple has created a new Instagram account called helloapple The launch video includes a bunch of previous Apple Event logos

To celebrate 50 years, Apple has created a new Instagram account called helloapple The launch video includes a bunch of previous Apple Event logos

269,809 Aufrufe • vor 5 Monaten