Aazar Shad
@Aazarshad • 33,832 subscribers
Advertising Geek — I study & make ads that don't look like ads — Performance Creative Agency Founder: https://t.co/eBleXnQOlR
Videos
This is probably one of the easiest way to sell on Meta ads. Not because it sells the product, but because it never really tries to. Watch it and you will see what I mean. I am a hardcore direct-response marketer. I believe you show the product, show the demo, make people feel the thing. This ad does something different, and it still works on me. It opens with an old man in a turban (the visual does 70% of the selling). He looks like he has lived a hard life and is still standing strong. He has not said a word yet and you already trust him. That is the whole trick. The elder look earns respect before the pitch even starts, so you stop scrolling and drop your guard. Then the first line lands. In my village, women are still farming on their feet at 80. No joint pain, no pills. He is not selling a supplement. He is selling ancient wisdom. And the moment he says his grandparents never needed pills, the promise stops feeling like a sales claim and starts feeling like proven tradition. Tradition is harder to argue with than a product. That is the real lesson here. He made me feel the trust before he made a single claim. By the time the product shows up, I am already leaning in. If your ad can earn trust and make people feel something before you ask for anything, you have done the hard part. Next time you build a creative, do not open with the product. Open with the person and the feeling. Let people trust you before you sell them. Follow for more ad breakdowns and ideas like these.
Aazar Shad11,271 次观看 • 1 个月前
THIS is probably the funniest founder ad I've seen. But there is a reason why. It comes from the founder's Point of View (POV). He actually had the problem. And he stole it from The Dollar Shave Club ad. It's his mission to add value to his community. Here are my key learnings from this ad: > The visual hook > The script is poetic > Be bold with your claim, most brands can't promise that. > Taking “show, don’t tell” to the next level by showing the demo to another person. But this is just the tip of the iceberg. They have so many good ads. I shared it in my newsletter. You can find it 👇
Aazar Shad10,577 次观看 • 3 年前
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