Acquisition.com
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"I wouldn't say, hey, let's go after a new avatar and build a whole new way of getting customers when you currently have two that are working or one that's working, one that we're not sure it's working." "You might actually be sitting right now in something that's getting five to one or 10 to one, but you're only spending $2,000 a month. And so it's like if we can just bump that to 10, then that would be big."
Acquisition.com684,346 görüntüleme • 1 ay önce
Alex Hormozi lays out a 12-week posting plan for small YouTubers. "Give me 12 weeks of consistency. You make one long and you make seven shorts, 12 weeks in a row. Right now you have to do that volume so you can become more efficient. You have to feel the pain of the inefficiency of being like, man, this is a lot of work." "You know how I define commitment? The elimination of alternatives. You have to get rid of your other options. Every time you say yes to something else, it's saying no to this thing that you want."
Acquisition.com125,215 görüntüleme • 2 ay önce
Alex Hormozi breaks down how more money actually affects your life. "Going from anything to about six figures a year is a material change. Going from 10,000 a month to 20,000 a month is a significant change. Going from there to about 40 or 50 is another change. Almost all of those are affected mostly up to that 1% earning level, which is about $500,000 a year." "Most people know how to spend money effectively up to $100,000 a year in terms of how to make their life better, but they don't know how to spend it above that. For me, things that make my life better are things that buy me time back. All the annoyances in my life, if I can pay to make those go away, those are things that net enhance."
Acquisition.com83,007 görüntüleme • 2 ay önce
Alex Hormozi tells a $6.7M med spa to fix locations before opening more. "The job of the business is not to satisfy your entrepreneurial itches, it's to satisfy the customers. The moment we try and serve us instead of them, they immediately know. And then they go somewhere else to the person who's serving them more." "Why don't we fix the current ones and get those to like 35 or 40, and then do the fourth one once we've fixed the current ones. You overexpanded, which really just means that you undertalented."
Acquisition.com87,576 görüntüleme • 3 ay önce
Alex Hormozi argues consultants should stop charging hourly. "You charge hourly? Oh dear me. My god. Let's just get you to 1.2 million and get you no more customers and just change how you bill" "Give five one-on-one calls away for free as the offer. Asterisk, only for companies that meet your criteria. To have a very high value lead magnet, everyone understands that five 30 minute sessions is value" "The max that you can charge when you make any kind of result-based service is 30%. Hey, I'm going to save you 200 grand. I charge 30% of what I save, so it's 60. That way you're charging for outcomes, not hours"
Acquisition.com70,696 görüntüleme • 2 ay önce
Alex Hormozi explains why your tolerance for B players collapses. "I remember hiring my first $50,000 a year employee and I was like, holy shit, this is what talent looks like. And then I hired my first $75,000 employee and I was like, oh my god, 50 is nothing." "You can judge the level of the talent by how general my directives are to the person. Someone can just say, hey Alex, can you just build out acquisition for this business? And I would say, sure. So you can tell how advanced someone is by how many directives you have to give."
Acquisition.com54,766 görüntüleme • 2 ay önce
Alex Hormozi argues the sales process must outrank the salesperson. "If you want to have a consistent worldclass sales team the process has to always go above the player. No one is above the process. And I do think that 95, maybe 98% of sales teams have no idea how sales training, how sales culture, any of this stuff works. They just hire a bunch of people, see who closes deals, fire the rest. And so then you just have a bunch of mercenaries who work for you. But there is no culture. There is no team. And it's every man for himself. And that is what creates this volatility in sales." "If they are not saying the script word for word, you cannot be on this team. You cannot take these calls. I'm getting these leads and not for you to go cowboy and make up."
Acquisition.com51,366 görüntüleme • 3 ay önce
Alex Hormozi explains why most cold outreach fails. "It's about ticket size. The larger the ticket, the more specific the target, the more cold outreach is important. The less specific the target, the lower the LTV, the more content and paid ads are the better channels. 10 grand or more is a rule of thumb." "You wanna be hunting whales, not hunting minnows with a harpoon. You could, it's just not efficient."
Acquisition.com48,370 görüntüleme • 3 ay önce
Alex Hormozi explains how to build wealth without looking rich. "If you want to impress poor people, outspend them. If you want to impress rich people, outwork them. If you lease a Ferrari for $5,000 a month, I know you're not rich. And every rich person isn't impressed by that, because we know what it costs. You only impress poor people." "Your lifestyle is your competitor's opportunity. There's you and other version of you. Bizarro you wants to live this great lifestyle, and has the Ferrari, and the nicer place. But when an opportunity comes along, Bizarro doesn't have any savings, because he's trying to show face. There's zero advantage to being accurately judged. If you are strong, you want to appear weak."
Acquisition.com36,193 görüntüleme • 3 ay önce
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