Alex Garcia 🔍
@alexgarcia_atx • 194,950 subscribers
Building the best content studio for brands @theHODstudio | Sweat Equity Pod | Co-Founder of Cut30
Videos
The modern-way of advertising? Fast-vertising. Where something goes viral. It starts trending. And then a company spins up an ad or content while the window of relevance is still open. North Face just did this to perfection. A video went viral where a lady was in Australia hiking. She bought a Northface "rain jacket." It was supposed to be waterproof. Yet, she was soaked. So, she recorded the video below with a few requests: 1. re-design the rain jacket 2. make it water proof 3. deliver it to her on the mountain And it racked up ~11M views. So, 5 days later, North Face recorded their response. Was the response staged? planned? Thought through? yeah, def. But they had someone from their team snag a jacket. Get on a helicopter. Deliver it to her on the mountaintop. It also went viral and racked up ~4M views. This crushed because North Face executed the response within a week. 2-3 weeks later and it would've lost all of its relevance. It also was customer service based. They took an angry customer and flipped the script on its head and did what the customer asked. Huge ups to North Face. And I'm glad she got a new jacket ha
Alex Garcia 🔍726,096 görüntüleme • 2 yıl önce
Don't tell me what the product can do. Show me what I can do with it. Great ad by Apple.
Alex Garcia 🔍485,634 görüntüleme • 3 yıl önce
Don't make this mistake and hire a "chief clipping officer" If anything pour into a 10/10 head of content, creative director, or creator. If you're not making stellar content as a brand - don't even think about "clipping" Just mute the word on your timeline
Alex Garcia 🔍25,993 görüntüleme • 2 ay önce
Liquid Death is one of the best brands at using short-form videos to drive TOF awareness. This video has ~1M views and is a 10/10 example: • Entertainment driven • Meant to drive eyeballs • Product placement is subtle and organic • Nothing about the water - just a prop • Taps into Liquid Death’s brand identity and personality • Collabs with creator whose identity matches Liquid Deaths'
Alex Garcia 🔍43,725 görüntüleme • 2 yıl önce
This OG video from advertising legend David Ogilvy is worth your listen. Some key points: • 2 minute ads outperform 30 seconds (can still be relevant) • Direct response outperforms general •Bigger agencies ≠ better So what is direct response, and how can you use it on your own? Let's talk about it.. Often times, ads go nowhere. This doesn't mean ads are ineffective. Rather, it means the ad did not elicit the correct response from its viewer. This can have a few causes: • The message was confusing • Viewer was not the target audience • Call to action was unclear Take for example most TV spots. You can't REALLY take an action directly from the TV screen. Maybe later if you recall the ad. But not right then. In the past, direct mail used to be the antidote to this problem. You send someone a sales letter. They like it, they mail back a check. Now, of course, its social ads. You see an IG ad for some fly kicks. Buy em on the spot. Clearly - direct response is a higher ROI form of advertising. So what are some ways to write it? First - always include a call to action. Point the audience directly to your desired response. Tell them: → Where to buy → How to buy → The price And let them make their decision. Second - build the story. This one's easy. Classic framework to use: AIDA Get their Attention Keep their Interest Create their Desire Influence their Action Third - keep it simple. Stop talking so much. The truth is: people don't want to hear it. General rule of thumb here, is to write your entire first draft out. Then cut by 1/3rd. Seem like a lot? Cut by another 1/3rd. You'll be shocked at the clarity improvement.
Alex Garcia 🔍28,280 görüntüleme • 2 yıl önce
Daha fazla içerik yok.