annie-mai

now THIS is a Barbie campaign worth talking about 💗 A Barbie Can Help Change The World is a campaign that highlights the emotional and social benefits that playing with dolls can have. this campaign actually came to life through a study conducted by Cardiff University where 33 children aged between four and eight were observed. researchers saw "increased brain activity in the posterior superior temporal sulcus (pSTS) region when they spoke as though their dolls had thoughts and feelings." "the pSTS region is heavily involved in the development of social and emotional processing skills, further supporting the findings from year one of the study, that found doll play activated parts of the brain that allow children to develop empathy and social processing skills." absolutely incredible, and what a wholesome video 👏💫🧚‍♀️💭