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Arindam Paul

@arindam___paul • 33,102 subscribers

Building @atomberg_tech | Author, Zero to Scale | Tweets around consumer brands, books, sports, fitness & startups | Take my work seriously, not too much myself

Shorts

First and last workout of the week. Some weeks are busy, but again something is better than nothing

First and last workout of the week. Some weeks are busy, but again something is better than nothing

26,832 просмотров

“Fan sirf sundar nahi hona chahiye, Sundar toh Washington bhi h” Atom and Berg are back for the summer of 2026

“Fan sirf sundar nahi hona chahiye, Sundar toh Washington bhi h” Atom and Berg are back for the summer of 2026

15,151 просмотров

Preparing for a post AGI world of no white collar jobs. Can possibly find work as a trainer😀😀

Preparing for a post AGI world of no white collar jobs. Can possibly find work as a trainer😀😀

31,221 просмотров

Videos

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Mixer ke jamane me silbatta 😂😂

Mixer ke jamane me silbatta 😂😂

388,522 просмотров • 1 год назад

Saw this video circulating Please do not try something like this ever on a running fan The blades of a fan are designed for a certain output ( speed and air spread) Any additional weight will adversely impact air delivery and will also harm the motor

Saw this video circulating Please do not try something like this ever on a running fan The blades of a fan are designed for a certain output ( speed and air spread) Any additional weight will adversely impact air delivery and will also harm the motor

478,951 просмотров • 1 год назад

We wanted Jackie Dada to promote our water purifier with a simple script of how you should measure the input TDS of your water and basis the range of select the right water purifier ( UV/RO/RF/Adaptive etc etc) His response was "Kisne likha h yeh. Main uska pair chatna chahta hu" 🤣 🤣 I have attended tons of shoots with tons of people. But when it comes to having fun at the set, this will rank on top. Had an absolute blast doing this Go watch Bhidus. Some gems in there by Dada

We wanted Jackie Dada to promote our water purifier with a simple script of how you should measure the input TDS of your water and basis the range of select the right water purifier ( UV/RO/RF/Adaptive etc etc) His response was "Kisne likha h yeh. Main uska pair chatna chahta hu" 🤣 🤣 I have attended tons of shoots with tons of people. But when it comes to having fun at the set, this will rank on top. Had an absolute blast doing this Go watch Bhidus. Some gems in there by Dada

57,330 просмотров • 1 месяц назад

The single biggest thing that helped us generate demand for all categories : run feature/benefit led creatives ( top/middle funnel) but optimised for purchases ( bottom funnel) And pass back as much purchase data as possible across channels Thread of winning perf creatives

The single biggest thing that helped us generate demand for all categories : run feature/benefit led creatives ( top/middle funnel) but optimised for purchases ( bottom funnel) And pass back as much purchase data as possible across channels Thread of winning perf creatives

141,552 просмотров • 11 месяцев назад

Till last year, there was a lot of resistance from trade for selling our pedestal fans Regular statements like, “people don’t want to pay premium for pedestal fans unlike ceiling fans” Created 10s of perf creatives and ran full fledged campaigns on Meta Same retailers are now saying, please give us stock people are coming and saying we only want Atomberg pedestal fans😀😀 Build good product and Create demand. Distribution is a downstream problem easily solvable

Till last year, there was a lot of resistance from trade for selling our pedestal fans Regular statements like, “people don’t want to pay premium for pedestal fans unlike ceiling fans” Created 10s of perf creatives and ran full fledged campaigns on Meta Same retailers are now saying, please give us stock people are coming and saying we only want Atomberg pedestal fans😀😀 Build good product and Create demand. Distribution is a downstream problem easily solvable

11,846 просмотров • 24 дней назад

A very common question asked is “Are Atomberg products made in India” The answer is yes. 99 percent of our products are designed and developed in India. 95 percent of our products are manufactured in India. We have one of the largest manufacturing setups of our industry in Chakan The remaining 1 percent ( because of pilot launches/less scale) aren’t manufactured in India But the moment we reach some scale, we localise manufacturing. Good examples of this in last year are exhaust fans and pedestal fans

A very common question asked is “Are Atomberg products made in India” The answer is yes. 99 percent of our products are designed and developed in India. 95 percent of our products are manufactured in India. We have one of the largest manufacturing setups of our industry in Chakan The remaining 1 percent ( because of pilot launches/less scale) aren’t manufactured in India But the moment we reach some scale, we localise manufacturing. Good examples of this in last year are exhaust fans and pedestal fans

136,159 просмотров • 2 лет назад

Now on Zepto

Now on Zepto

86,485 просмотров • 1 год назад

If you have ever purchased a water purifier, you might relate and also have a good laugh Honest water purifier buying experience

If you have ever purchased a water purifier, you might relate and also have a good laugh Honest water purifier buying experience

50,344 просмотров • 11 месяцев назад

“Fan sirf sundar nahi hona chahiye, Sundar toh Washington bhi h” Atom and Berg are back for the summer of 2026

“Fan sirf sundar nahi hona chahiye, Sundar toh Washington bhi h” Atom and Berg are back for the summer of 2026

15,151 просмотров • 2 месяцев назад

Chakan ka king kaun? Atomberg

Chakan ka king kaun? Atomberg

26,918 просмотров • 9 месяцев назад

Content and even ads doesn’t need to be boring :) Do watch

Content and even ads doesn’t need to be boring :) Do watch

10,942 просмотров • 8 месяцев назад

Also if someone likes a video better than text, here you go And as UrbanPoor Millennial says, No AMC BC😂😂

Also if someone likes a video better than text, here you go And as UrbanPoor Millennial says, No AMC BC😂😂

11,517 просмотров • 11 месяцев назад

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