Arindam Paul
@arindam___paul • 33,102 subscribers
Building @atomberg_tech | Author, Zero to Scale | Tweets around consumer brands, books, sports, fitness & startups | Take my work seriously, not too much myself
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We wanted Jackie Dada to promote our water purifier with a simple script of how you should measure the input TDS of your water and basis the range of select the right water purifier ( UV/RO/RF/Adaptive etc etc) His response was "Kisne likha h yeh. Main uska pair chatna chahta hu" 🤣 🤣 I have attended tons of shoots with tons of people. But when it comes to having fun at the set, this will rank on top. Had an absolute blast doing this Go watch Bhidus. Some gems in there by Dada
Arindam Paul57,330 views • 1 month ago
The single biggest thing that helped us generate demand for all categories : run feature/benefit led creatives ( top/middle funnel) but optimised for purchases ( bottom funnel) And pass back as much purchase data as possible across channels Thread of winning perf creatives
Arindam Paul141,552 views • 11 months ago
Till last year, there was a lot of resistance from trade for selling our pedestal fans Regular statements like, “people don’t want to pay premium for pedestal fans unlike ceiling fans” Created 10s of perf creatives and ran full fledged campaigns on Meta Same retailers are now saying, please give us stock people are coming and saying we only want Atomberg pedestal fans😀😀 Build good product and Create demand. Distribution is a downstream problem easily solvable
Arindam Paul11,846 views • 24 days ago
A very common question asked is “Are Atomberg products made in India” The answer is yes. 99 percent of our products are designed and developed in India. 95 percent of our products are manufactured in India. We have one of the largest manufacturing setups of our industry in Chakan The remaining 1 percent ( because of pilot launches/less scale) aren’t manufactured in India But the moment we reach some scale, we localise manufacturing. Good examples of this in last year are exhaust fans and pedestal fans
Arindam Paul136,159 views • 2 years ago
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