axe
@axepreneur • 14,963 subscribers
Founder @alphamediaa Professional Video Editor & content strategist. Decadentist & Randian.
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In the last months, I have disappeared from the content to focus 100% on the back end of my business. I focused on building a strong team, learning everything about brands, and becoming one of the best in this niche. When you focus on being the best at what you do, you end up creating things like this:
axe35,493 次观看 • 1 年前
This type of ad has been crushing it lately. And I'm talking about the "Brand story" type of ad. Let's analyze how it works. These ads follow a simple 3-part structure: - Hook - Body - New thing 1. The Hook The first thing these ads have is a strong first line that gets attention and generates curiosity. The only goal: to stop the scroll. It usually starts with something unexpected: a problem, a confession, a struggle, or a strong curiosity gap. 2. The Body Then we have the body, which is what all these videos have in common and why all these videos perform really well: The idea here is to share the story of the brand, the mission, and how and why they started. Show the progress they have been making. This creates a feeling of effort and like the journey of a hero. You know, when, like in movies, the hero has a mission to achieve or save something/someone, and you really connect with that idea and you cheer for him, well, it's the same here. 3. The End After building emotional investment, the creator finally introduces the “new thing”: a new feature, a new drop, a new product, a new update. The reveal hits harder because the story has already earned the viewer’s attention and trust. Instead of “Here’s our product,” it becomes: “Here’s what our journey led to.” And psychologically, that’s much more powerful. That's all for today! This was day 18/60 of analyzing a brand per day. Thanks for reading, if you have any questions, leave them below. If you want my team and me to help you create content, we are a DM away from making it happen. If you liked this thread, you will probably like the linked one below:
axe10,557 次观看 • 6 个月前
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