Brian Balfour
@bbalfour • 37,003 subscribers
Founder/CEO @ https://t.co/4AweBUVK4U (@reforge) Advisor @ https://t.co/sE5dEYSdC3 (@LongJourneyVC) I write @ https://t.co/me2dXouqh4
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Reforge Build is out. Prototype from your product, not from scratch.
Brian Balfour28,492 Aufrufe • vor 8 Monaten
Out of all the things we've shipped recently, this one is my favorite. Instant feedback from any type of user... → Create a persona that matches your real users and buyers. → An AI agent takes on that persona. → Point it at any url or prototype. → Get feedback in minutes. This is what the Reforge team built and launched today with Synthetic Users. It's way more than bug reports, but actual strategic product feedback. → A First Timer notices your onboarding language is confusing → A Skeptical Buyer questions whether your pricing page builds enough trust → A Power User finds friction in your core workflow that your team stopped noticing months ago Every finding links to a session replay so you can see exactly where things broke down. This isn't a replacement for talking to real users. It's an acceleration layer. Run synthetic studies to catch issues fast, then reserve human research for the decisions that matter most. This is critical as AI accelerates the amount of product teams are shipping. If you don't also develop ways to validate faster, you'll just ship tons of product debt. Lots of features that few customers use but create massive costs.
Brian Balfour19,919 Aufrufe • vor 5 Monaten
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