Ben South

@bnj • 60,085 subscribers

building @variantui • past: vp @postmates, founder @sonar (acq) and @bold (acq)

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Live Cam

Ben South

Shorts

Anthropic changed the copy in their Super Bowl ad: Original: Ads are coming to AI. But not to Claude. New: There is a time and place for ads. Your conversations with AI should not be one of them.

We grew up on Kid Pix and MS Paint, and wanted to instill Style Dropper with that same sense of magic (And yes, it really does look that cool in Variant)

Liquid glass WITH edge refraction in Figma Radial masks + blurs + textures

What if Pinterest felt more like real moodboarding? Vibe crafted last night with Variant

Posts are more fun when you can collect them like Pokemon cards

Tutorial cards don’t have to be boring If you want a closer look, we’re opening up another handful of invites for Variant

Had a little too much fun with the Variant pitch deck graphics

Had a bit too much fun with avatars on Variant: Instead of a profile pic, you get a 32x32 pixel canvas to express yourself (you get a unique blob by default) Your starting color is your invite code, unlock more by doing stuff

Videos

Watch Anya Live

We made a tool that lets you absorb the vibe of anything you point it at and apply it to your designs It's absurd and it just works Style Dropper, now available in Variant

Introducing Variant Enter an idea and get endless (beautiful) designs as you scroll No canvas, no skills or MCP, no constant prompting Reply if you'd like 200 free designs to give it try

Made a little OpenClaw🦞 tamagotchi that sits on my desktop He occasionally comments on what he sees (mercilessly)

Ladies and gentlemen, we got him Please join me in welcoming Dorian Cottin to the Variant team He's a truly rare talent and criminally under-followed, here's some of his work:

We raised $5.9M to build Variant: code generation with taste, range, and room to explore Invites start rolling out today, reply for early access

We made a moodboard that turns inspiration instantly into beautiful designs It works with just about anything: notes, sketches, images, code, urls Boards, try it today on Variant

If you want your generations to feel designed and not…generated We hid a few invite codes to Variant in this video The first 100 get unlimited credits, reply for a hint

It’s starting…

Here’s one of my favorite Variant workflows: Sketch a wireframe → make it real → explore styles until you find a design you love Reply if you'd like to try, giving away 50 beta invites

Introducing Parallel Cam Take pictures of your friends—gradually, photos of them from parallel universes will appear in your camera roll. Edit a photo’s metadata, and a matching image from another universe will replace it. Reply for early access

If you're feeling left out, you can one-shot Pretext demos like these super easily in Variant Just paste this style code into your prompt: --sref 028aba

Introducing Subform—a canvas for branching and remixing AI chats. Built in two weeks using $400 of Claude credits, blood, sweat and tears Link below

So fun, had to ask Variant to give this style a try (one-shot)

Excited to welcome Raphael Salaja to the Variant team The rare engineer with great taste and attention to detail (just look at his work!) Can’t wait to share who else is joining soon…

Built a prototype of this over the weekend with Variant Super simple, answers are fully editable, flip the page for a new note

What if we combined Clubhouse with FriendTech?

Lost in the noise yesterday: we have a new landing page and brand And yes, everything here was created with Variant (Except the page itself, which was Martina Long)

Garry giving away all our trade secrets Variant...

What if you could interrupt a podcast episode to ask a question? Or tell the host to get to the point? Or even bring in another guest? An experiment with Chris Wood

It's 2025 and I'm listening to a song I vibe composed, on a media player I vibe coded, using a tool I created for vibe crafting I love the future