Introducing Variant Enter an idea and get endless (beautiful) designs as you scroll No canvas, no skills or MCP, no constant prompting Reply if you'd like 200 free designs to give it try

Available today → The secret? We trained a model that acts as a creative director It knows what looks good, finds the right references, and directs coding models for you So all you have to do is scroll The results:

When hundreds of designs generate in parallel... Suddenly, design feels a lot more like browsing

Appreciate everyone who's tried the product and exercised immense patience as we figure things out The team pulled an all-nighter for the launch and then had a late day on some critical issues We're back at it today working through a host of bugs, rate limiting, unintended behavior, etc Hoping to get fixes in soon 🙏

@variantui They "trained a creative director"? - this shows that's bs. There's a difference between training a model to understand design principles and apply them vs scraping designs you like (mine) & having AI clumsily reassemble them. That's not a CD, that's a bad rip-off bot...

@variantui Try scrolling or hitting "explore more" Best part of Variant is you're never stuck with the first set of designs

@variantui Is this a joke? You have blatantly ripped off my designs here. It even has the same copy and brand name to my original designs.

@variantui Occasionally the coding models we work with will stick a bit too close to a given reference Likely RL'd too heavily on screenshot to code We're hoping to work with labs to improve on this

@variantui Framing this as an edge case to "improve on" misses the point. If your model outputs near-verbatim copies of my work, that's not a fine-tuning issue, especially when you're selling this as intelligent creative direction. It's just a cheap scraping machine.

@variantui We have some ideas on how to detect these cases deterministically and prevent them from happening Something we're taking very seriously

@variantui So far nothing you've said suggests you're taking this seriously, just you're planning to hide it better. I need something concrete: my work should be removed from your training data & refs. I didn't consent to it being used & I def didn't consent to it being wholesale reproduced

@variantui Hi Ben I would like a response to this please.

@variantui congrats on launching 🫰

@variantui 🙏

@variantui Congrats on the launch! This is a step function improvement over the beta when I ran this same prompt a week ago ("Make a dark mode todo app for iOS") Thanks for advancing our field 🙏

@variantui The designs are fire. Variant is one of those tools that break the mold. So happy you're letting us export html and React. Can totally build those explorations.

@variantui 🙏 means a lot coming from you

@MengTo @variantui Hey, 😊 I wish the design could be exported to Figma.

@MengTo @variantui Something we’re definitely looking at!

@variantui is this fucking A24 or what 😭🖤

@variantui Congrats! Looks nice. Can I try?

@variantui Dang what a video

@variantui incredibe.. congrats!

@variantui congrats on launch excited to try!

@variantui congrats, love it.

@variantui I can tell it took you guys a long time to nail down and polish the details, but I think it was well worth it. This video is amazing and the product is even better.

@variantui Would love to try

@variantui I am using the tool and already love it.

@variantui This app is the real deal, damn. This is what I got with almost zero direction, first try:

@variantui YEWW! Let's go 👏

@variantui lets fucking go

Really love the storytelling in the video - I think this is simply how the human brain wants to "find out" what "fits"... I often have it with photography too, when a composition suddenly just works. Great feeling. Just registered - would love to see this thrive and expand. Congratulations!

@variantui It was difficult to put into words so we tried to convey a feeling instead Glad it landed

@variantui Congrats on the launch! So excited it's out, and I can finally send this around. An actual gamechanger. Thanks for trusting us with your vision

@variantui would love to try!

@variantui Sign up on and dm me your email Got some free designs for you

@variantui Humbling work my friend, just S tier.

@variantui Oh this is so damn cool

@variantui Incredible, congrats Ben + team on the launch! 🔥

@variantui 🙏

@variantui congrats!

@variantui talk about doing launch videos correctly! this is awesome wow

@variantui would love to try it out. Tried to sign up to start but this looked a lil sketch so might use a throwaway acc

@variantui Congrats on the launch!

@variantui free designs plz

@variantui free claude credits plz

@variantui congrats ben! stoked to play with this waaaay more. videogame ui ftw

@variantui cinema

@variantui Love it, impressive.

@variantui absolute cinema

@variantui in love with this storytelling

@variantui beautiful video!! congrats on the launch

@variantui Love the video. Product looks beautiful. Can’t wait to try it!