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Boucheron

@Boucheron • 66,021 subscribers

Created in 1858, Boucheron is the first of the great contemporary jewelers to open a boutique on Place Vendôme.

Shorts

Discover a world that knows no bounds, where Quatre creations float freely and are accumulated in new ways. Let your style take flight this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #Mina

Discover a world that knows no bounds, where Quatre creations float freely and are accumulated in new ways. Let your style take flight this holiday season. #Boucheron #BoucheronHoliday #GatesofWonders #Mina

210,932 views

So close Japan Ambassador, Mina, can almost touch it. The countdown has begun... it's time to catch your Serpent Bohème creation. #Boucheron #BoucheronHoliday #WinterWonderland #MINA #TWICE

So close Japan Ambassador, Mina, can almost touch it. The countdown has begun... it's time to catch your Serpent Bohème creation. #Boucheron #BoucheronHoliday #WinterWonderland #MINA #TWICE

50,808 views

You and me. Kids' games. Rings meet. Hearts beat. Unique Together, Because of Love. #Boucheron #Pivoine #Quatre #Facette #BecauseofLove

You and me. Kids' games. Rings meet. Hearts beat. Unique Together, Because of Love. #Boucheron #Pivoine #Quatre #Facette #BecauseofLove

116,219 views

What secrets lie behind these doors? Our ambassadors reveal the answer. Get ready to explore worlds where our creations defy gravity, grow to extraordinary scales, and paths seem to be enchanted... #Boucheron #BoucheronHoliday #GatesofWonders

What secrets lie behind these doors? Our ambassadors reveal the answer. Get ready to explore worlds where our creations defy gravity, grow to extraordinary scales, and paths seem to be enchanted... #Boucheron #BoucheronHoliday #GatesofWonders

100,542 views

Challenge accepted! Who said a necklace should only be worn around the neck? Certainly not Global Ambassador Xiao Zhan. #Boucheron #Quatre #XiaoZhan

Challenge accepted! Who said a necklace should only be worn around the neck? Certainly not Global Ambassador Xiao Zhan. #Boucheron #Quatre #XiaoZhan

62,210 views

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre

102,750 views

On the wrist of Global Ambassador Xiao Zhan, the new Quatre Classique Tube bracelet asserts its uniqueness with a clasp that refuses to compromise the purity of its line. #Boucheron #Quatre #XiaoZhan

On the wrist of Global Ambassador Xiao Zhan, the new Quatre Classique Tube bracelet asserts its uniqueness with a clasp that refuses to compromise the purity of its line. #Boucheron #Quatre #XiaoZhan

54,885 views

Xiao Zhan, Global Ambassador, reveals the full potential of the new Quatre Classique Tube collection by transforming layering into a true style statement. #Boucheron #Quatre #XiaoZhan

Xiao Zhan, Global Ambassador, reveals the full potential of the new Quatre Classique Tube collection by transforming layering into a true style statement. #Boucheron #Quatre #XiaoZhan

47,073 views

Boucheron's Japan ambassador, Mina, steps into a world of wonder, where our Serpent Bohème creations radiate with elegance. Explore this enchanting universe where timeless beauty meets seasonal magic. #Boucheron #BoucheronHoliday #GatesofWonders #Mina #Twice

Boucheron's Japan ambassador, Mina, steps into a world of wonder, where our Serpent Bohème creations radiate with elegance. Explore this enchanting universe where timeless beauty meets seasonal magic. #Boucheron #BoucheronHoliday #GatesofWonders #Mina #Twice

59,493 views

In 1893, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on Place Vendôme. In 2026, Claire Choisne chose to pay tribute to the Maison's founder through four exceptional pieces that best define him. The Address is the first. #HighJewerly

In 1893, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on Place Vendôme. In 2026, Claire Choisne chose to pay tribute to the Maison's founder through four exceptional pieces that best define him. The Address is the first. #HighJewerly

19,348 views

Born in 1968, worn in 2025. A Boucheron's vintage icon for more than fifty years, Serpent Bohème continues to write its story. This earrings and bracelet set embodies its timeless modernity, its signature links inspiring new creations to this day. #Boucheron #OutsideTheVault

Born in 1968, worn in 2025. A Boucheron's vintage icon for more than fifty years, Serpent Bohème continues to write its story. This earrings and bracelet set embodies its timeless modernity, its signature links inspiring new creations to this day. #Boucheron #OutsideTheVault

26,707 views

Through the tube, proportions shift and codes metamorphose. The Quatre Classique Tube High Jewelry necklace, worn by Global Ambassador Han So-hee, embodies Boucheron's architectural boldness. #Boucheron #Quatre #HanSohee

Through the tube, proportions shift and codes metamorphose. The Quatre Classique Tube High Jewelry necklace, worn by Global Ambassador Han So-hee, embodies Boucheron's architectural boldness. #Boucheron #Quatre #HanSohee

24,525 views

Challenge accepted! Power up and defy convention with the new Quatre Classique Tube ear clips, as worn by Global Ambassador Han So-hee. #Boucheron #Quatre #HanSohee

Challenge accepted! Power up and defy convention with the new Quatre Classique Tube ear clips, as worn by Global Ambassador Han So-hee. #Boucheron #Quatre #HanSohee

10,558 views

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Japan Ambassador Mina drops her top 3 must-know tips for surviving the 78th edition of the Cannes Film Festival. Ready to take notes? #Cannes2025 #Boucheron #MINA #TWICE
0:34

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Japan Ambassador Mina drops her top 3 must-know tips for surviving the 78th edition of the Cannes Film Festival. Ready to take notes? #Cannes2025 #Boucheron #MINA #TWICE

Boucheron

305,753 views • 1 year ago

Stay true to yourself. Mina, our new Japan brand ambassador, and the Quatre collection have quite sAme values in common: audacity and singularity. #Boucheron #Mina #TWICE
0:30
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Stay true to yourself. Mina, our new Japan brand ambassador, and the Quatre collection have quite sAme values in common: audacity and singularity. #Boucheron #Mina #TWICE

Boucheron

126,061 views • 1 year ago

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre
0:20
Boucheron's profile picture

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. #XiaoZhan #BoucheronQuatre

Boucheron

102,750 views • 1 year ago

A new Boucheron chapter unfolds as CEO Hélène Poulit-Duquesne inaugurates the Maison's presence in the U.S. market, joined by Creative Director Claire Choisne, Japan Ambassador Mina, and notable attendees. #BoucheronInAmerica #NewYork #Boucheron
0:49
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A new Boucheron chapter unfolds as CEO Hélène Poulit-Duquesne inaugurates the Maison's presence in the U.S. market, joined by Creative Director Claire Choisne, Japan Ambassador Mina, and notable attendees. #BoucheronInAmerica #NewYork #Boucheron

Boucheron

70,005 views • 1 year ago

Join our Japan Ambassador, Mina, as she guides us through an exclusive tour of the Quatre Ephemeral boutique, celebrating 20 years of strength and creativity. #Quatreis20 #Tokyo #MINA #TWICE #Boucheron
0:43
Boucheron's profile picture

Join our Japan Ambassador, Mina, as she guides us through an exclusive tour of the Quatre Ephemeral boutique, celebrating 20 years of strength and creativity. #Quatreis20 #Tokyo #MINA #TWICE #Boucheron

Boucheron

64,669 views • 1 year ago

What if we rewind to before the movie? Alexa Chung, Global Ambassador, shares 3 tips for a successful Cannes Film Festival. Take notes! #Cannes2025 #Boucheron #AlexaChung
0:31
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What if we rewind to before the movie? Alexa Chung, Global Ambassador, shares 3 tips for a successful Cannes Film Festival. Take notes! #Cannes2025 #Boucheron #AlexaChung

Boucheron

23,021 views • 1 year ago

NEVER SEEN BEFORE Place Vendôme. A legendary place, synonymous with High Jewelry. And Boucheron has something to do with it… Discover the story within the History! #NeverSeenBefore
1:08
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NEVER SEEN BEFORE Place Vendôme. A legendary place, synonymous with High Jewelry. And Boucheron has something to do with it… Discover the story within the History! #NeverSeenBefore

Boucheron

36,493 views • 2 years ago

Trust Global Ambassador Han So-hee: at the Cannes Film Festival, it’s not only the camera flashes that dazzle, but the joy of meeting and greeting along the way. #Cannes2025 #Boucheron #HanSohee
0:34
Boucheron's profile picture

Trust Global Ambassador Han So-hee: at the Cannes Film Festival, it’s not only the camera flashes that dazzle, but the joy of meeting and greeting along the way. #Cannes2025 #Boucheron #HanSohee

Boucheron

13,791 views • 1 year ago

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