Ceci
@ceciliavlso • 3,105 subscribers
10+ yrs in brand & product design. Now writing for founders @thefounderseye | ⚡️ CEO @litcollective_
Videos
Yesterday at ETH Latam, I was at a Q&A session with vitalik.eth Someone asked what kind of users he’s most excited to see using Ethereum’s new privacy features. His answer wasn’t what you’d expect, and it really caught my attention as a designer. He said: “Honestly, just normal people.” As a designer, I love that. Privacy, just like design, shouldn’t feel like a premium feature. It should be part of the infrastructure, intuitive and invisible. He compared it to the shift from HTTP to HTTPS. You didn’t have to change your behavior to get more security. The tech evolved, but the experience stayed simple. UX is also about what you don’t have to think about. The best design raises the baseline for everyone. That’s what Vitalik was really saying. Shoutout to Romina 🇦🇷 | MuShanghai 🇨🇳✈️ for making this moment possible!
Ceci59,202 views • 9 months ago
Why was Aave redesign so successful and well-received by their audience? First, they made bold changes. Comparing their before and after, the major difference is the new branding and how they approached it on their website. Aave 's communication used to focus a lot on their mascot, which is helpful to give the community a face. Now, they go beyond. Their communication focuses on the company's name, with assets, iconography and typography that match it. This way, they gain a lot more credibility. It looks more powerful. Another major difference is changing from dark mode to light mode (a tendency in web3 I really like, btw). They use light mode to make it look simple, elegant, but still really dynamic. Which leads me to the next topic: GREAT ANIMATIONS EVERYWHERE. Every section or interaction is followed by beautiful animations. 10/10. Last, but not least, accessible communication. It's easy to understand what they do, and it's catchy. Like in the section "DeFi, unlocked”. Simply amazing. To summarize they did a flawless redesign and the way it was applied on the site reflects that. Great job!! Congratulations Aave
Ceci101,167 views • 1 year ago
How to design a brand for an AI company without looking like every other AI startup In this video, I walk through three common problems I see in AI branding and explain how Claude approaches identity in a way that feels clear, accessible, and consistent for users Curious to hear what you think and hope you enjoy it!🤍 Take a look ↓
Ceci32,974 views • 6 months ago
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