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Cody Plofker

@codyplof • 68,429 subscribers

CEO @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27

Shorts

We just launched our biggest creator partnership to date. We're excited about it. It's done really well so far. A few of our big bets for this year and beyond are: - creator obsession - partnerships - In real life community activations - sampling - overall brand building Something that is definitely newer to us, and we're definitely late getting into, but the best place to start is today. We launched a product with a well-known creator last week. That has gone really well and will unfortunately be out of stock on a bunch of shades soon. We did an in-person event with her at, 8 months pregnant today at one of our stores. It was our first time ever hanging blister packs to sample. We had a bunch of blister packs and a bunch of agile trucks, plus some other out-of-home. It's all a big content play, but also building community and introing people to the brand and getting samples in as many people's hands as possible. We just bought a rivian and wrapped it for sampling events. Hoping to give away 7 figures in samples this year and next. We started with 1 but I’m gonna pull the trigger on a few more once we see signs of traction. We’re opening 12 stores this year and doubling down on IRL, community, and sampling. We have another brand partnership in a few weeks with a big IRL component as well. Excited to learn new things and keep pushing into building a brand, community, and meeting people IRL.

We just launched our biggest creator partnership to date. We're excited about it. It's done really well so far. A few of our big bets for this year and beyond are: - creator obsession - partnerships - In real life community activations - sampling - overall brand building Something that is definitely newer to us, and we're definitely late getting into, but the best place to start is today. We launched a product with a well-known creator last week. That has gone really well and will unfortunately be out of stock on a bunch of shades soon. We did an in-person event with her at, 8 months pregnant today at one of our stores. It was our first time ever hanging blister packs to sample. We had a bunch of blister packs and a bunch of agile trucks, plus some other out-of-home. It's all a big content play, but also building community and introing people to the brand and getting samples in as many people's hands as possible. We just bought a rivian and wrapped it for sampling events. Hoping to give away 7 figures in samples this year and next. We started with 1 but I’m gonna pull the trigger on a few more once we see signs of traction. We’re opening 12 stores this year and doubling down on IRL, community, and sampling. We have another brand partnership in a few weeks with a big IRL component as well. Excited to learn new things and keep pushing into building a brand, community, and meeting people IRL.

16,411 views

I’d like to see Claude build this. Building a new house 2 doors down from where I grew up.

I’d like to see Claude build this. Building a new house 2 doors down from where I grew up.

12,781 views

Little bio update

Little bio update

60,299 views

45 x 3. The CEO pull-up wars are on

45 x 3. The CEO pull-up wars are on

17,701 views

I almost forgot, this is the whole point

I almost forgot, this is the whole point

10,646 views

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If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.
0:35
codyplof's profile picture

If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.

Cody Plofker

45,361 views • 29 days ago

This is a phenomenal ad. Credit to this guy. Make more ads like this. Native, behind the scenes, storytelling that shows people and your values.
0:58
codyplof's profile picture

This is a phenomenal ad. Credit to this guy. Make more ads like this. Native, behind the scenes, storytelling that shows people and your values.

Cody Plofker

115,949 views • 1 year ago

TV ads launch tomorrow . We filmed 5 spots; :30 and :15 each. Hope they scale!
0:30
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TV ads launch tomorrow . We filmed 5 spots; :30 and :15 each. Hope they scale!

Cody Plofker

42,791 views • 2 years ago

Big day for JRB. We launched a big brand campaign to celebrate our next big product launch next week. The product is called Just Enough Tinted Moisturizer. We wanted to show how this product fits into people's busy lives, so we have a few videos highlighting the different personas and how it fits into their routines.
0:35
codyplof's profile picture

Big day for JRB. We launched a big brand campaign to celebrate our next big product launch next week. The product is called Just Enough Tinted Moisturizer. We wanted to show how this product fits into people's busy lives, so we have a few videos highlighting the different personas and how it fits into their routines.

Cody Plofker

23,040 views • 1 year ago

You're going to hate me for saying this. But Black Friday is less than 90 days away. If you don't already have your offer dialed in; your funnel full, and your strategy set, you gotta get on that asap. Fortunately for you, Operators is hosting a mega (and free) Black Friday prep event. Here are the details: Over 25 speakers. Four keynotes. Three training sessions — leadership, marketing, and finance. Plus, 10 lightning panelists. Sep 12 (Fri) 1–pm EST 📅 Here’s the outlandish lineup ↓ - Sean Frank, Ridge - Jason Panzer, HexClad - Mike Beckham , Simple Modern - Matthew Bertulli , Pela Case x Lomi - Connor MacDonald , CMO at Ridge - Connor Rolain , HexClad - Mehtab | Karta Ventures , Karta Ventures - Katy Mimari , CEO of Caden Lane - MacCoy Merkley 👜 , Portland Leather - locked in ,ILIA Beauty - Connor Dault ,CMO of Grüns - Jerel Blades ,Tushy Head of Growth - Aman Advani ,Ministry of Supply - Ron Shah from Obvi - Grace Clarke from Shopify Sarah 🦕 ,Brand “Therapist” - Panagiota , HexClad VP HR - em herrera 🌃 , Creator Venture - Aaron Esmailian, CMO of birddogs - Elle Rudnick from SET ACTIVE - Kristin Swarek, Caden Lane CFO - Simple Modern’s CFO Jeff Hannam - Sharoon Thomas, Fulfil - bryan 🧉 , Northbeam - Mike Manheimer , Postscript - Amit R G , CEO Richpanel - Alicia Gan , Aftersell by Rokt - Stuart Chaney , Rivo - David Segal , Highbeam - Aaron Orendorff , Operators Sign up here:
0:55
codyplof's profile picture

You're going to hate me for saying this. But Black Friday is less than 90 days away. If you don't already have your offer dialed in; your funnel full, and your strategy set, you gotta get on that asap. Fortunately for you, Operators is hosting a mega (and free) Black Friday prep event. Here are the details: Over 25 speakers. Four keynotes. Three training sessions — leadership, marketing, and finance. Plus, 10 lightning panelists. Sep 12 (Fri) 1–pm EST 📅 Here’s the outlandish lineup ↓ - Sean Frank, Ridge - Jason Panzer, HexClad - Mike Beckham , Simple Modern - Matthew Bertulli , Pela Case x Lomi - Connor MacDonald , CMO at Ridge - Connor Rolain , HexClad - Mehtab | Karta Ventures , Karta Ventures - Katy Mimari , CEO of Caden Lane - MacCoy Merkley 👜 , Portland Leather - locked in ,ILIA Beauty - Connor Dault ,CMO of Grüns - Jerel Blades ,Tushy Head of Growth - Aman Advani ,Ministry of Supply - Ron Shah from Obvi - Grace Clarke from Shopify Sarah 🦕 ,Brand “Therapist” - Panagiota , HexClad VP HR - em herrera 🌃 , Creator Venture - Aaron Esmailian, CMO of birddogs - Elle Rudnick from SET ACTIVE - Kristin Swarek, Caden Lane CFO - Simple Modern’s CFO Jeff Hannam - Sharoon Thomas, Fulfil - bryan 🧉 , Northbeam - Mike Manheimer , Postscript - Amit R G , CEO Richpanel - Alicia Gan , Aftersell by Rokt - Stuart Chaney , Rivo - David Segal , Highbeam - Aaron Orendorff , Operators Sign up here:

Cody Plofker

13,190 views • 8 months ago

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