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Cody Plofker

@codyplof • 69,853 subscribers

Dad of 2. Co-host of Marketing Operators

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Little bio update

Little bio update

60,311 views

We just launched our biggest creator partnership to date. We're excited about it. It's done really well so far. A few of our big bets for this year and beyond are: - creator obsession - partnerships - In real life community activations - sampling - overall brand building Something that is definitely newer to us, and we're definitely late getting into, but the best place to start is today. We launched a product with a well-known creator last week. That has gone really well and will unfortunately be out of stock on a bunch of shades soon. We did an in-person event with her at, 8 months pregnant today at one of our stores. It was our first time ever hanging blister packs to sample. We had a bunch of blister packs and a bunch of agile trucks, plus some other out-of-home. It's all a big content play, but also building community and introing people to the brand and getting samples in as many people's hands as possible. We just bought a rivian and wrapped it for sampling events. Hoping to give away 7 figures in samples this year and next. We started with 1 but I’m gonna pull the trigger on a few more once we see signs of traction. We’re opening 12 stores this year and doubling down on IRL, community, and sampling. We have another brand partnership in a few weeks with a big IRL component as well. Excited to learn new things and keep pushing into building a brand, community, and meeting people IRL.

We just launched our biggest creator partnership to date. We're excited about it. It's done really well so far. A few of our big bets for this year and beyond are: - creator obsession - partnerships - In real life community activations - sampling - overall brand building Something that is definitely newer to us, and we're definitely late getting into, but the best place to start is today. We launched a product with a well-known creator last week. That has gone really well and will unfortunately be out of stock on a bunch of shades soon. We did an in-person event with her at, 8 months pregnant today at one of our stores. It was our first time ever hanging blister packs to sample. We had a bunch of blister packs and a bunch of agile trucks, plus some other out-of-home. It's all a big content play, but also building community and introing people to the brand and getting samples in as many people's hands as possible. We just bought a rivian and wrapped it for sampling events. Hoping to give away 7 figures in samples this year and next. We started with 1 but I’m gonna pull the trigger on a few more once we see signs of traction. We’re opening 12 stores this year and doubling down on IRL, community, and sampling. We have another brand partnership in a few weeks with a big IRL component as well. Excited to learn new things and keep pushing into building a brand, community, and meeting people IRL.

16,457 views

I’d like to see Claude build this. Building a new house 2 doors down from where I grew up.

I’d like to see Claude build this. Building a new house 2 doors down from where I grew up.

12,781 views

45 x 3. The CEO pull-up wars are on

45 x 3. The CEO pull-up wars are on

17,701 views

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Been not a CEO for 24 hours. Decided to build my wife a 3d walkthrough of the new house we are building with Fable so she can preview changes and fixtures. I need to learn how to read books or something. But this is cool. Video also edited in Fable.
1:04
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Been not a CEO for 24 hours. Decided to build my wife a 3d walkthrough of the new house we are building with Fable so she can preview changes and fixtures. I need to learn how to read books or something. But this is cool. Video also edited in Fable.

Cody Plofker

92,125 views • 1 month ago

If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.
0:35
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If you still think AI sucks at design check this out. You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this. I’ll send my design system if people want to see it to model theirs.

Cody Plofker

59,772 views • 3 months ago

This is a phenomenal ad. Credit to this guy. Make more ads like this. Native, behind the scenes, storytelling that shows people and your values.
0:58
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This is a phenomenal ad. Credit to this guy. Make more ads like this. Native, behind the scenes, storytelling that shows people and your values.

Cody Plofker

116,546 views • 1 year ago

TV ads launch tomorrow . We filmed 5 spots; :30 and :15 each. Hope they scale!
0:30
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TV ads launch tomorrow . We filmed 5 spots; :30 and :15 each. Hope they scale!

Cody Plofker

42,805 views • 2 years ago

Big day for JRB. We launched a big brand campaign to celebrate our next big product launch next week. The product is called Just Enough Tinted Moisturizer. We wanted to show how this product fits into people's busy lives, so we have a few videos highlighting the different personas and how it fits into their routines.
0:35
codyplof's profile picture

Big day for JRB. We launched a big brand campaign to celebrate our next big product launch next week. The product is called Just Enough Tinted Moisturizer. We wanted to show how this product fits into people's busy lives, so we have a few videos highlighting the different personas and how it fits into their routines.

Cody Plofker

23,040 views • 1 year ago

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