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CTA - Cleaning The Airwaves

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CTA (Cleaning The Airwaves) using CSI (Culture Shaping Icons) to create, distribute and promote MWAPI (Media With A Positive Influence). #CTA101

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"During Covid, I started working at Kenyans.co.ke as Head of Content, and one of the people working under me was a brilliant, vibrant, and super-talented young man named Kimani Mbugua. For the six months that I worked at Kimani and I had various conversations about anything and everything. He shared with me his life story, how he had worked at NTV, Citizen, and how he eventually ended up at Kenyans. Kimani was, hands down, the best reporter I'd ever met. His ability to walk up to total strangers and ask them candid questions about politics, life, and social issues was unmatched. He was inviting, warm, and never hesitated to execute even my craziest ideas. One day, I got a brilliant idea for a show, a concept centered on telling the backstories of street names. I didn’t think twice. I quickly walked Kimani through the format, and we were off to shoot the pilot. He delivered the assignment like a pro. We shot a couple more shows together, and I particularly enjoyed the daily shoot, “Speed Feed,” still at Kenyans. Later on, when I changed jobs and became Head of Digital at a real estate company, I remembered the exemplary talent of that young man and called him for yet another gig, which, in true Kimani fashion, he overdelivered on. We spoke candidly about the issues and challenges he was facing in marriage, at home, and in life in general. At his depression wasn’t as severe as what I would later see on social media. I tried reaching out privately, but the Kimani I knew was gone. It broke my heart, and I had no idea what to do or how to help. I reached out to others, but they too felt helpless in fighting the disease he was battling. I know two Kimanis... I write this broken, but also hopeful that he is in a better place. To all who tried to help him, I salute you. @MikeSonko, Obinna, you have my utmost respect for your actions. This one is hard, because it was close. It’s hard because I tried but lost. It’s hard because we’ve lost an amazing human being. It’s hard because he was sick, and we couldn’t fix the situation." - Astar - The Light Rest now, Kimani Until we meet again

CTA - Cleaning The Airwaves

79,906 views • 9 months ago

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